The Core Advantages of Evergrande Real Estate Group

Evergrande is a leader in the standardized operation of boutique real estate in China. Through the close collectivization management, the group headquarters implements standardized operation for companies in all regions of the country, including management mode, project selection, planning and design, material use, bidding, project management and marketing, so as to minimize the business risks brought about by national expansion and ensure effective cost control and the creation of quality products.

Standardize the management mode, establish a three-level management system of board of directors, group executives and regional company executives, and adopt a tight management mode based on the group for unified management. Standardization of project selection, including standardization of project location, scale and positioning, ensures that new projects conform to the Group's development strategy and minimizes decision-making risks.

Standardize planning and design, divide five series of products according to product positioning, and design and formulate a variety of standard huxing.

The use of materials is standardized, and a large number of standard materials are used in main buildings, gardens, supporting facilities and decoration projects, thus ensuring product quality and reducing construction costs.

Standardization of bidding, large-scale projects of companies in various regions are all subject to unified bidding by the group headquarters; Bidding enterprises must be industry leaders or top ten enterprises in China.

Project management standardization, the company implements a standardized project management system nationwide. The Group strictly plans and manages all construction nodes of all projects through standardized engineering construction plan templates and quality assessment systems; Conduct progress assessment, quality inspection and safety and civilized production inspection for each building of each project.

Standardization of project marketing, the marketing plan and sales price of all projects in China are approved and implemented according to the unified standards of the Group; At the same time, strict and unified open standards are implemented. By June 30th, 20 10, Evergrande had 73 large-scale development projects in 36 major cities across the country. The cities where the project is located are basically regional economic centers, with huge demand potential for rigid housing, and the economic scale and development speed are leading the country.

Most of Evergrande's projects are between 500,000 and 2 million square meters. This kind of project is most suitable for large-scale development and rolling development, which can meet the planning and design conditions, complete facilities and beautiful environment. Evergrande's projects are generally located in high-quality areas with great appreciation potential and rising housing demand in their cities. 82% of the projects are urban projects with beautiful environment, developed planning and urban transportation, and great appreciation potential; The tourism real estate project is generally located 30-40 kilometers away from the center of a megacity, near the exit of the expressway, and has a unique and beautiful natural environment. These projects also have the characteristics of low land cost and sustainable land expansion. Evergrande implements the quality strategy and strictly implements the quality standards of the whole process. Carry out a collectivized and closed management system internally and strictly control the quality of products; Large-scale integration of various superior resources, from planning and design, main construction, garden construction, decoration, to materials and equipment, has established cooperation alliances with more than 300 leading enterprises in related industries at home and abroad. Evergrande products represent the benchmark of China real estate; Evergrande's product brand has become the leading brand in China's real estate industry.

As a leading product brand in China, Evergrande is well received by home buyers in major cities all over the country, and home buyers agree with Evergrande brand and its added value. Therefore, Evergrande's products can continue to sell well on a large scale and its sales performance ranks among the top three in China in the case of a very depressed real estate market. Evergrande's product type combination is very scientific and reasonable. All projects are independently investigated by planning and design institute, marketing team and regional Evergrande. And through cooperation with the most professional real estate research institutions in China, Evergrande's product positioning is accurate, the product structure is scientific and reasonable, and it can be accepted by the market to the greatest extent.

In the product structure of Evergrande, mid-range to high-end products account for 70%, high-end products account for 10%, and tourism and holiday products account for 20%. This product structure is basically consistent with the proportion of property types required by the market. There are many kinds of residential products, which can meet the market demand in different regions and at different levels, covering not only first-time home buyers to wealthy owners, but also self-occupation, hotels, vacations, businesses and so on. Evergrande has a systematic project development cost control system. Starting from land purchase, product design, bidding and procurement, we will strive to reduce costs and enhance competitive advantage.

Evergrande successfully controlled the land cost. With the advanced strategic decision of land reserve, Evergrande has entered cities and regions with low land cost and great appreciation potential. Evergrande Planning and Design Institute has strictly and effectively controlled the project cost through standardized design and optimized design. Evergrande strictly implements centralized bidding. All kinds of large-scale projects, such as main body, decoration, gardens, etc., are subject to unified bidding by the group. Due to the scale advantage of Evergrande's national project construction, the leading bidding enterprises can provide the best service at the most reasonable price, thus realizing the scale benefit of Evergrande's centralized bidding.

Through centralized procurement, Evergrande greatly reduced the prices of materials and equipment on the premise of ensuring quality. At the same time, relying on the national unified procurement and distribution system, materials and equipment are delivered directly to the construction site, which effectively reduces the circulation cost, transportation cost and storage cost in the procurement process. Evergrande has a first-class leadership and management team in China, with an average age of 43 years and an average experience in real estate development and management of over 65,438+07 years. Among them, there are professors and doctoral supervisors 1 person, 5 doctors and 7 masters. More than 92% of the management personnel of Evergrande have bachelor degree or above.

Evergrande has a first-class management mode, adopts international advanced management methods and combines years of practical experience to establish a three-level management system of board of directors, group executives and regional company executives. In the operation of enterprises, the close management mode of collectivization is adopted, and the group headquarters manages the regional companies in a unified way. The comprehensive adoption of a series of management modes, such as target plan management and performance appraisal management, has injected strong impetus into the rapid and steady development of enterprises.

At the same time, Evergrande always focuses on the core values of "inheritance, value, transcendence and harmony" and inspires employees' value with an efficient and enterprising corporate culture; At the same time, with the advanced enterprise management system and effective incentive and restraint mechanism, a working atmosphere and a sense of value identity are formed, so that the team always maintains strong cohesion and creativity.

Experienced and stable management team, close group management mode and advanced corporate culture have greatly enhanced Evergrande's execution and risk resistance, enabling Evergrande to successfully achieve rapid and steady development.