Job Recruitment Website - Property management - You must do this to do a good job in the whole network marketing!
You must do this to do a good job in the whole network marketing!
With the rapid development of network marketing, whole network marketing is a very popular word. Many brands, large, medium and small enterprises want to do in-depth marketing of the whole network, but they don't know where to start, how to operate, and blindly try, wasting too much time and money. So recently, students in Bian Xiao are doing a whole network marketing activity of V6 project, and share with you how to do the whole network marketing. Generally, we should control three points and do a good job in the whole network marketing. 1. All-staff marketing In a company, sales are not only for sales staff, but also for backstage staff and technicians. For example, in the home building materials industry, it is inevitable that friends will decorate or prepare to decorate, and these building materials may be used. For people in the back office, we generally don't do sales, but friends around us will contact us when necessary. In this activity, personnel from all departments assigned tasks and actively contacted people around them for vertical marketing. Generally, non-sales personnel do sales, and there are these channels for reference: ① Forwarding the activities and policies of friends circle, Weibo and self-media for friends around them to see; (2) Open the telephone address book, make a phone call from top to bottom, and ask if there is any decoration demand. (3) The property personnel in their own community help to find out if there are any houses in this community that need to be renovated recently; ④ The community organizing committee communicates with the middle-aged aunt dance team. These people are very active in the community and the effect is still very good. 2. Omni-channel marketing In the future, businesses can survive and live well through all channels. The past sit-and-sell has not adapted to the development of the times, and our sales staff need to keep coming out to find customers. Traditional offline sales channels include: store sales, telephone sales, residential sales, interception, home improvement channels, introduction of old customers, horizontal alliances and so on. Online channels include: search engine marketing, WeChat official account, social Weibo, community marketing, short video marketing, information flow advertising, etc. Of course, not all brands have to go through all channels, but there must be 2-3 stable customer channels online and offline, which is the most stable. I used to work for a businessman. At that time his main channel was DX. With the continuous development of marketing, this channel is not good now, and his performance has plummeted. So don't put all the channels on the 1 channel, there must be multiple stable channels to counter risks. 3. Full-time marketing sales can be done at any time, not just 8 hours after work. First of all, offline, in this project, I require all participants to prepare five cards, so that they can make good sales every time they contact strangers. When can I do sales? (1) On the bus to and from work, take out a single page and card and ask people nearby if they have a decoration demand plan; ② When eating in the restaurant at noon and evening, you need to communicate in the restaurant at this time; ③ When going to the hospital and visiting relatives and friends, you need to carry cards and leaflets with you for publicity. And then online? When can I do online marketing? This is relatively standard. You should consider the user habits of online channels. The customer service of the marketing website is best to consider everyone at all times. Other channels are usually closed in the morning, noon and evening. If there are hot events and industry trends, online marketing strategies and adjustments need to be made in time. Here, the deep marketing of the whole network is interpreted from three aspects (all-staff marketing, omni-channel marketing and full-time marketing). All-staff marketing needs different control modes because it involves many people from different departments. During the period, the goal is consistent, the thought is consistent, and the action is consistent, and the effect will be immediate. Search the whole culture, learn more about online marketing related content and business consultation, welcome to leave a message below to interact, remember to pay attention.
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