The second part is commercial marketing promotion

The first all-weather one-stop industrial raw material procurement center in South China.

Promotion theme combination:

Authoritative price information platform for industrial raw materials in South China

Advanced business philosophy and business model

The unique positioning and personality of the project

The first wholesale commercial project with property rights.

Huge potential investment prospect 1, rental and sales strategy

Analysis on the Common Pushing Methods of Foshan Large Commercial Real Estate at Present

Unified rental

Advantages: Developers can organize unified investment, unified management and unified management, which is easy to create a business atmosphere, and the property management situation is good, which is conducive to the formation of the overall brand and market effect.

Disadvantages: the developer has a long payback period and a large initial investment. Developers need to have strong financial strength and strong property management capabilities.

Foshan Plaza, Baihua Plaza and other buildings all adopt the above unified rent-pushing model. Since its opening, although the property management is good and the business atmosphere is strong, the developer has a long payback period, which hinders the investment and development of other projects of the developer and is not conducive to the overall development of the enterprise in the future.

Split sales

Advantages: the project returns funds quickly.

Disadvantages: it is difficult to attract investment, and it is difficult to unify the management of shopping malls in the later period, and it is difficult to form an overall effect.

Foshan City Plaza is sold in the form of divided use rights. Although it has achieved good sales performance, developers have no right to operate in a unified way after the mall is sold. At the same time, because the opinions of small owners are difficult to be unified, the operation of the whole shopping mall is easy to get into trouble, the brand and appreciation potential of the shopping mall are easy to be damaged, and it is difficult to form a long-term overall effect.

2. Suggestions on the push mode of this project

Although unified leasing is most conducive to the overall commercial success, the return period of developers' investment is too long, which is not conducive to the capital operation of this project. The developer has great financial pressure and operational pressure, and the later project development is difficult, which is not suitable for this project.

Although the split sale can withdraw funds in a short time, it is difficult to attract investment after the sale of the project, and developers do not have the right to operate the shopping mall in a unified way, which greatly increases the difficulty of operation and the possibility of getting into trouble in the later stage of the project. It is very unlikely that the main brand stores will be stationed (because the remaining area is scattered and cannot meet the requirements of large-scale leasing of main brand businesses). The failure of major brand stores to settle in affected the operators and lacked business confidence, while investors failed to get the expected return, which seriously hit the investment confidence, resulting in the failure to form the overall business effect of the project and affect the project sales. At the same time, from the long-term development of developers, poor project management will indirectly have a negative impact on the reputation, brand and future investment in other projects. Therefore, it is not suitable for this project.

3. Tailor-made leasing and sales strategy for this project.

Sales-oriented, combining rental and sales.

The whole project focuses on sales, and it is managed in a unified way through leaseback return and sales with rent. At the same time, it is supplemented by large merchants' investment, which drives the overall sales through the influence of large merchants.

Description of leasing and sales strategy:

Use part of the sales area to withdraw a certain amount of funds to reduce the financial pressure on developers.

The rental part can be reserved for large merchants to attract investment, create brand effect and promote the sales of other shops.

As a leader, developers share risks with investors and operators, thus enhancing the confidence of investors and operators and their trust in developers.

The developer's return on leaseback is conducive to the unified management in the later stage of the project, forming a scale effect and creating favorable conditions for developers to develop other projects in the future.

Division and proportion of rental and sale

The sales part of the project includes: about 60% of the pavement on the first floor is for sale, and the east entrance pavement is reserved for big brand merchants to rent, accounting for about 40% of the total area of the first floor;

About 60% of the pavement on the second floor is for sale, and some second-line pavements are reserved for rent, accounting for about 40% of the total area of the second floor.

The third layer is about the sale of the right to use the whole floor.

The rental part of the project includes: four floors, mainly for entertainment and leisure, and the rental area of the first and second floors mentioned above.

Table of estimated rental and sales area of each floor of the project mall