Fancy mocking the property manager

Wen | AI Finance and Economics Society Qiao Chi

Edit | Ji Hua

On September 15, Vanke Property was sent a banner by the owner and rushed to the hot search.

Dissatisfied with the fact that the property began to charge the rental fee for civil air defense parking spaces, several owners in the capital of Zhongliang, Zhenhai, Ningbo presented a mocking banner to Vanke Property, which read "If you can't do it, collect the money first". The owner protested against the inaction of the property, which attracted extensive discussion among netizens.

Behind Jinqimen

It is understood that the cause of the conflict between the two sides is the rent problem of civil air defense parking spaces in the community.

According to the Civil Air Defense Law and other relevant laws and regulations, the property right of civil air defense parking spaces does not belong to the owners or developers, but belongs to the state. Therefore, the sale of civil air defense parking spaces is not allowed. It is usually disposed of by developers and rented according to market conditions.

Vanke property, considering the project location, parking space supply and demand, management costs, etc. , pricing the parking service fee of civil air defense parking spaces in this community as 240 yuan/month. Although it is lower than the parking fee standard (360 yuan/month) put on record by the price department of zhenhai district, Ningbo, some owners are still dissatisfied and ask for further price reduction.

China securities journal reported that Vanke Property said that at 9: 00 a.m. on September 5, many owners of Ningbo COFCO Capital Community blocked the garage entrance and exit of the community by car, and then many owners took banners to the community property service center to submit them and took photos to spread them. After the incident, the project leader was present to communicate with the relevant owners, and the communication continued until 4 pm that day. The owner who submitted the pennant hopes to reduce the parking space rental fee from 150 yuan to 180 yuan. But in the end, the two sides did not reach a unified price standard.

With the spread of banner photos on social networks and causing heated discussion, Ningbo Vanke Property Service Co., Ltd. issued an open letter on September 13, saying that the owner issued the banner this time because seven owners in the community did not agree that the property began to charge the rental fee for underground civil air defense parking spaces. After the network fermentation, "Golden Gate" pushed Vanke Property to the topic list, and many property companies received various "sentences and banners" one after another, and the whole property industry was "eaten like a melon"

Ningbo Vanke Property said, "No one in the crowd has paid attention to the truth. What can't I do? What can't I do? At one time, there was only a full screen of ridicule, and there was no real problem. "

On the evening of September 14, the relevant person in charge of Ningbo Vanke Property told Yan that they had decided to quit the residential property service. "We have applied to the street and the owners' meeting to start the exit procedure-this incident has a great negative impact on the entire property industry and we must show our attitude. I will do a good job before I resign. "

Why is Vanke Property resolutely not listed?

The owner's fancy teasing quickly triggered a heated discussion, and gradually evolved into a discussion on the service level and business model of domestic property companies.

From 20 14, Fantasia Holdings spun off its property management company "Color Life" to go public in Hong Kong, and the listing of the property sector became a collective action of mainland real estate enterprises.

By August 3rd, 2020, there were 26 mainland real estate companies listed in Hong Kong, an increase of 12 compared with 14 on August 3rd, 2020, and the number nearly doubled.

According to the statistics of Ruian Capital, based on the market value of 3 1 on August 2020, the total market value of 26 mainland property companies with Hong Kong stocks reached HK$ 433.722 billion, with an average market value of HK$ 65.438+06.682 billion. There are 10 companies with a market value exceeding HK$ 10, among which Country Garden serves a company with a market value exceeding HK$ 10, and there are only four companies with a market value less than HK$ 10.

This year, the listing boom of property service enterprises is still high, and there are many leading housing enterprises. Recently, the real estate subsidiaries of China Resources and COSCO submitted prospectuses. Many well-known real estate enterprises, such as China Evergrande, Sunshine City, Shi Lang and Sunac, have also clearly expressed their intention to split their property subsidiaries.

Among the top 10 housing enterprises, Country Garden, Poly, China Shipping and China Merchants Shekou have completed the spin-off and listing of their properties, Greenland and Longhu have invested in Ya Life and Greentown services, and Sunac has submitted the forms. China Resources Land and Evergrande also have clear spin-off plans, but only Vanke has made no substantial progress in the spin-off and listing of properties.

In the eyes of the outside world, only Vanke, the "first property in ten thousand years", has an ambivalent attitude towards property listing. At the performance promotion meeting in March this year, Yu Liang, chairman of Vanke's board of directors, made it clear that "Vanke Property will not be listed for a long time to come."

At the shareholders' meeting at the end of June, the issue of property split listing was mentioned again, and President Zhu Jiusheng had to respond again, "There is no timetable".

Even Sun Hongbin, the chairman of Sunac, is very opposed to the split listing of properties. He made it clear that he would not seek the spin-off and listing of Sunac's property management companies, because "property companies are like office services. If it is split and listed, it will make the property company a tool to make money, which is not desirable. "

But after all, you can't escape the law of true fragrance. On the evening of August 6, Sunac announced the spin-off of its subsidiary Sunac Services Holdings Limited and its listing on the main board of the Hong Kong Stock Exchange. Although the scale of fundraising was not disclosed, the news from foreign media was: 65.438 billion US dollars.

Perhaps Vanke Property does not want to go public, but just wants to be more steady and steady.

Yu Liang, chairman of Vanke's board of directors, once said that the market value of 200-200 billion or 200-30 billion will not contribute much to Vanke. "The real estate sector has the potential to reach 1000 billion yuan in the future. We hope to have a solid technical foundation and strength before we talk about listing."

The annual report of Vanke in 20 19 shows that the operating income of property services is12.7 billion. In the first half of 2020, Vanke's performance report showed that the operating income of property services was 6.7 billion yuan, accounting for 4.6%, a year-on-year increase of 26.8%.