Personal sales work summary

Personal sales work summary 5 articles.

Summary is a kind of written material that summarizes and summarizes the performance of study and work life in a period of time. Through it, we can correctly understand the advantages and disadvantages of previous study and work. Why don't you calm down and write a summary? So do you know how to write a summary? The following are five personal work summary essays about sales that I brought to you for your reference!

Personal work summary on sales 1 Sales work is like sailing against the current. If you don't advance, you will retreat. The busy year is coming to an end, and new challenges are just around the corner. Looking back on this year, as a department head, under the guidance of company leaders and with the cooperation of colleagues, I have accumulated practical experience, learned professional knowledge, and found some shortcomings in my work. This year is a whole year, and the specific work is summarized as follows.

I. Performance statistics and analysis

-2008 was the first year after the reorganization of the marketing department, and I also grew up with the department. As an older employee, the performance is not ideal, not as good as some home improvement consultants who came in later. In the first half of the year, the performance was fairly stable. In the second half of the year, the company's assessment was rarely completed, and the annual performance did not reach 654.38+00,000.

1. Positive factors affecting performance

① The first half of the year is mainly the decoration peak season, and there are many information resources.

② Company publicity and media industry activities, including

A. Famous products package: over 5000 yuan will be given to 5000 yuan, and the main material market will be discounted.

B. two housing fairs and housing fairs.

C. special activities of living furniture hall and conference center company.

(3) "Money incentive" means that the company starts a monthly meeting to reward the design department and the marketing department, which greatly mobilizes the enthusiasm of front-line personnel, which is also one of the important factors contributing to the performance.

(4) The company implements the target responsibility system, which decomposes the target step by step. Salespeople no longer only care about completing the established tasks every month, but always pay attention to the completion of their annual tasks, and can actively adjust and effectively improve work efficiency.

⑤ The departmental reward and punishment system rewards the home improvement consultants who have overfulfilled the appointment, and gives corresponding punishment to the unfinished home improvement consultants, which also mobilizes everyone's enthusiasm.

6. Follow-up with online customers, although the success rate is not high, but also increased performance.

2. Negative factors affecting performance

Due to the hot summer, the number of customers has decreased sharply since July.

② Old customers don't follow up in time and lack of information resources.

③ In the second half of the year, personal mentality fluctuated greatly, which directly affected the performance, and the business level needs to be improved.

Second, customer statistics and analysis

In 2008, we had about 200 customers, and the number of customers dropped sharply in the second half of the year, which also directly affected the performance.

2. The cause of customer death: The cause of customer death is equivalent to looking at the bull's-eye with a telescope. Check the results every time you fire a gun, so as to constantly adjust and try to achieve the target accuracy.

3. Retain the cut-off rate of customers

4. Follow up interested customers from time to time to avoid ordering other companies.

Three. -Annual work plan

1. Strive to complete the assessment of 1.5 million and 8 reserved customers issued by the company every month, which has increased on the basis of the same period last year.

2. Community activities and group buying

As the means of departmental community marketing are not mature enough, these needs must be improved in the following aspects, specifically

① Community activities

A. Follow-up work after investigation of some key communities that have not been handed over.

B. talk to the person in charge of the property about cooperation.

C. Carry out community activities and draw up marketing plans when conditions permit.

② Community group purchase

A. Determine the target community of group purchase, implement the group purchase idea for some customers who have been to the company, and carry out the next operation according to the customer's recognition.

B. Make use of the resources at hand to present the intention to customers; Establish a special qq group, add some replies first, and then let them know another part.

C. After the number of people reaches, please ask the owner to go to the family library for group buying activities.

(3) improve their professional level and understanding of professional knowledge.

5. Computerize the information resources at hand and list the forms according to the classification.

The above is a summary of my work for one year. Facing the coming opportunities and challenges in the coming year, I will work harder, take on my responsibilities better, be brave in practice, improve my professional knowledge in an all-round way and devote all my energy to the development of the company. Reward the company with development and benefits and realize your own life value.

Personal work summary on sales 2. I am responsible for the sales and procurement of raw materials in a steel pipe factory. Over the past year, under the leadership of the general manager, we have sold more than 30,000 tons of various steel belts and steel pipes, with an output value of more than 200 million yuan, and purchased about 30,000 tons of raw materials, providing good after-sales service and product quality service. The work in 2000 is summarized as follows:

First, focus on sales and strive to open up the market.

Our main customers are the downstream steel pipe furniture factory and sports equipment factory. Since the beginning of this year, we have adhered to market development to ensure survival and development, actively adapted to and grasped the market, and strived to win the initiative in the competition. We have established an information and intelligence system close to the market, and strengthened the research and analysis of market prospects, customer needs, competitors, enterprise capabilities, development bottlenecks and marketing measures. , established a database, collected and analyzed customer information, realized the dynamic monitoring of customers, and cultivated keen ability to capture and judge, so as to truly go deep into the market, understand competitors and respond to market changes in a timely and accurate manner. Through our mutual cooperation and cooperation, we have achieved good economic benefits.

Second, pay attention to procurement and strive to reduce costs.

First, the implementation of the "sunshine procurement strategy" is open and transparent. Take the initiative to accept the supervision of audit departments before, during and after purchasing, so as to be open, fair and just. Whether it is bulk materials or small materials purchased sporadically, relevant functional departments are invited to participate as much as possible. Even in the case of tight time and heavy tasks, we always adhere to this principle and invite relevant personnel of the audit department to make inquiries and compare prices together to ensure the transparency and progress of the work. All materials are purchased by public bidding according to the procurement plan reported by the production department. There are more than three bidders, some as many as ten, inviting tenders and discussing quality and price, which increases the transparency of sunshine procurement, saves procurement funds for the company, and intuitively and effectively reduces the cost of material procurement.

The second is to control costs and purchase the best cost-effective products. Procurement personnel are required to inquire about and compare prices on the basis of fully understanding market information, and pay attention to communication skills and negotiation strategies. Require all long-term cooperative suppliers to reduce the original price by 5-8 percentage points. At the same time, some work procedures have been adjusted, and the procurement review link has been added. The review will be conducted on the basis of the inquiry of the purchaser and the price comparison of materials and equipment, and then sent to the audit department for review. Strive to control the cost to the maximum extent, save every penny for the company, and the procurement and supply personnel are also trained in every specific job and every job detail.

Third, pay attention to service and strive to improve quality.

Adhere to the principle of customer-centered, customer satisfaction, constantly improve the service attitude and user attention, establish a good after-sales service image in the hearts of users, promote the improvement of users' loyalty to the company, and form the company's long-term competitiveness. At the same time, strengthen communication with customers, improve product quality and perfect after-sales service system, so as to increase customers' trust in the company and promote the continuous improvement of experience output value.

In view of the increasingly fierce competition in the same industry, we mainly have the following plans in 20- 2008:

First, strengthen training to improve the overall combat effectiveness of employees. Increase the frequency of training work, create a learning atmosphere, and improve the service concept and personal skills of employees; Train the service concept and sense of ownership, adjust the working status of employees, enhance the work enthusiasm, unity and cohesion of all employees in the center, make the service meticulous and improve customer satisfaction.

The second is to further strengthen the maintenance of customer relations. Establish a customer database, use our own resource advantages to deliver market information to customers, and find out our loyal customers as our key maintenance objects. Through the return visit and analysis of lost customers, we can find out the internal reasons of customer loss, formulate improvement measures and strengthen the maintenance of key customers.

The third is to establish an incentive mechanism. Formulate the performance appraisal system of marketing, strengthen the appraisal, make every employee have a sense of crisis, provide new ideas for the company's development, and promote the company's long-term stable progress with new working methods. Refine work, thinking and thinking, avoid mistakes and improve work efficiency. On this basis, build an efficient team, explore the personality, ability and creativity of existing business personnel, and achieve overall cooperation and team stability.

Personal Work Summary on Sales 3 Facing this year's challenge and seizing the opportunity, all employees of the sales department, Qi Xin and Qi Xin, worked together to complete this year's sales task. Now let's sum up our work this year.

I. Sales situation

After our company's publicity in exhibitions such as-,-and professional magazines such as-,-,over the past 20 years, our brand-name products have gained a certain popularity, and customers at home and abroad have a certain understanding of our products. From 20 to 2008, the boss set a sales volume of-10000 yuan for the sales department, and our sales department completed the total sales volume of-10000 yuan for the whole year, with a production and sales rate of 95% and a collection rate of 98%.

Second, strengthen business training and improve comprehensive quality.

The product sales department is responsible for the sales of all products of the company. It is conceivable that the responsibility is great and the task is arduous. It is very important to establish a high-quality sales team that can recruit good soldiers and complete the company's annual sales task. If a worker wants to do a good job, he must sharpen his tools first. In order to improve the comprehensive professional quality of sales staff, all employees in the sales department must carry out vocational skills training to further improve their sales knowledge. This year, the company added an online version of financial management software with a network speed of 3000, which can clearly reflect the sales and financial management in time. Our sales staff are trained by-City-Technology Co., Ltd., and their professional knowledge and internal information are confidential, so everyone should have professional ethics. The boss leads the sales department, hoping to strengthen the supervision, criticism and professional guidance to our employees, so that we can sell the professional knowledge learned by the sales staff and enhance the technical function and self-appreciation ability. This year, I studied iso internal audit training and accounting professional knowledge training, and obtained a nationally recognized certificate. Over the past year, we have fully practiced the management knowledge and methods we have learned in the company's production management, and the display effect is satisfactory.

Third, build a marketing network and cultivate a sales model.

Microphone line sales are the focus of our product sales department, and the sales situation will directly affect the company's economic benefits. Over the past year, the product sales department insisted on consolidating the old market, cultivating new markets, opening up market space, tapping potential markets, and promoting product sales by using our company's brand, and built a sales network pattern with-local as the main body and radiating the whole country.

Fourth, pay attention to industry trends and grasp market information.

With the increasingly fierce market competition among electronic products industries, information plays an increasingly important role in the marketing process, and information is benefit. The sales department pays close attention to market trends, grasps business opportunities, demands benefits from information, and institutionalizes, standardizes and regularizes market research and information collection, analysis and collation. The product sales department has established a stable and reliable information channel through market research, business negotiations, newspapers and magazines, industry associations, computer networks, etc., and paid close attention to the development trend of the industry; Establish customer files and manufacturer files, and strive to collect basic information; According to the market situation, actively send business personnel to track and master the dynamics of the domestic sales market.

Verb (abbreviation of verb) make persistent efforts to meet new challenges.

Looking back on the past year, all the business personnel in our sales department worked hard, United and cooperated, and made positive progress, and achieved good sales performance. Achievements belong to the past. Looking forward to the future, the road ahead of the sales department is longer, more difficult and more arduous. All the business personnel in our sales department unanimously stated that they must give full play to their enthusiasm, initiative and creativity, perform their post responsibilities, do a good job in-,deeply understand the dynamics of the electronics industry, further develop and consolidate the domestic market, and create higher sales performance for the company.

In the new year, I wish by going up one flight of stairs, our technology co., Ltd., the sales performance in 20- 2000, walking in the forefront of the electronic industry, close to our ideal.

Personal work summary on sales 4 In the past year, we have experienced the process of looking forward to planning, starting hard and moving towards success, and also realized the happiness brought by this process. Today, in the new year, we stand at a new starting point, facing more severe challenges and more opportunities to look forward to in the future. Relying on the trust and guidance of superiors, leading excellent products, advanced marketing concepts, good service awareness, an atmosphere of unity and cooperation, and excellent cadres and employees, we are ready to go. Perhaps, the road ahead is full of twists and turns, even more stressful than in the past, but we firmly believe that this road is bound to be full of opportunities, challenges and hopes. As follows:

I. Main Work Situation

(1) This year, according to the overall goal set at the beginning of the year and the time-limited goal set by stages in the middle of the year, according to the established sales strategy and tasks, according to the perennial habits, and according to the relationship between market supply and demand, we organized our sales staff to carry out market sales tasks. During this period, employees in our department also made their own target plans and sales plans, giving full play to their autonomy and innovation, and successfully completing their scheduled sales tasks.

(2) Although good achievements have been made, there are still problems, mainly due to the following factors:

1, many quality problems.

As we all know, chemical fiber itself has certain harmful components, especially clothing products made of chemical fiber. Therefore, the quality problem is a very important factor in chemical fiber sales. There are many kinds of chemical fibers, and the hazards of different kinds of chemical fibers are different. Demand merchants and consumers demand chemical fiber far more than other factors such as price. Judging from the feedback information, quality problems still exist, and merchants have very high requirements for the quality of chemical fiber, which directly affects the trust and purchasing power of suppliers' products and their ordering loyalty.

2. The competition is fierce, and the prices of other enterprises vary greatly.

In the market economy environment, the competition among enterprises is becoming increasingly fierce. In the case that products are generally the same or similar, price competition has also become a major barrier to sales channels. On the premise of general product quality, the prices of products of other companies in the same industry are much lower, resulting in a relatively wide gap in prices. In the case of weak brand prominence, this price disparity also puts pressure on profit creation.

The accounts receivable are too large.

Affected by the big social market environment, customers' payment is delayed, and bills receivable, accounts receivable, prepayments and other receivables are too large, which leads to our untimely withdrawal plan and affects the overall operation of the company.

Second, the work plan

Our work, under the unified deployment of the company, takes economic benefits as the center and the maximization of the company's profits as the goal, develops the market externally, strictly formulates every relevant step internally, ensures the quality, is market-oriented, faces the increasingly fierce competition challenge of the market economy, seizes the opportunity, works hard together, and Qi Xin completes the annual sales plan task. The future work mainly needs to be improved on the basis of past experience:

1, quality improvement.

Before the sales work, we should strictly control the quality of products, highlight the advantages of quality as much as possible in the promotion, and win more trust and purchasing power for our products.

2. Price.

In the range of budget price adjustment, according to the market environment and the scientific rationality analysis of market competition, adjust the appropriate price standard, so that the sales of products are profitable within the expected range, and consumers can be less picky about prices. At the same time, they can choose the right time to carry out a series of promotional activities, so that the brand of the product is known by more merchants, and the quality of the product can also form a good reputation among merchants.

3. Increase the withdrawal of funds to avoid enterprise risks.

In terms of collection of money, the whole department has formed a * * * knowledge and put this work in the top priority position. Make a binding sales contract and adopt reasonable restrictions on the recovery of accounts receivable. Drawing lessons from the past, strictly implementing the approval procedures of sales transactions, controlling the transactions from the source to the final, and always telling salesmen to actively communicate with customers and try their best to deal with them, which has achieved certain results.

4. Various sales channels and develop more sales platforms.

In addition to the most original sales channels, improve the level of online sales and establish a good credit online sales platform. Sales will directly affect the company's economic benefits. Over the years, the product sales department has insisted on consolidating the old market, cultivating new markets, developing market space and tapping potential markets. In the future, we need to make full use of our company's growing brand influence to drive product sales and build a sales network with local as the main body and radiating the whole province. At the same time, we can form a good cooperative relationship with various media, such as participating in or holding a series of activities in the industry or related industries, promoting sales in many ways, and giving this brand's products a broader platform for expansion.

5. Keep an eye on industry trends and get more market information.

With the increasingly fierce market competition among industries, information plays an increasingly important role in the marketing process, and information is benefit. In the future, the sales department should pay close attention to market trends, seize business opportunities, and do a good job in market research and information collection, analysis and sorting. Through market research, business negotiations, newspapers and magazines, industry associations to make the sales department.

And computer networks to establish more stable and reliable information channels, and pay close attention to the development trend of the industry; Establish customer files and manufacturer files, and strive to collect basic information; According to the market situation, actively send business personnel to track and master the dynamics of the domestic sales market.

6. Improve the quality of sales staff.

Improve the service quality and business ability of salesmen, and consolidate and develop the business of a group of old customers. In the future work, we require sales staff to improve their working ability and professional quality:

(1) Strengthen communication and contact with customers and try every means to establish a good cooperative relationship;

(2) Constantly sum up your work, improve your working methods, strengthen the study of professional knowledge involved in the work, keep abreast of the production and operation of customers and competitors, and handle problems in time when found;

(3) Feedback customer requirements and product quality to relevant departments in time, strengthen communication and cooperation with horizontal departments, and make our product quality and service meet customer needs;

(4) Do a good job in pre-sale, in-sale and after-sale services.

Third, experience and reflection.

First, in terms of thinking, we first got rid of the student-like thinking and gradually formed a rigorous, pragmatic, accurate and flexible thinking mode suitable for production and operation. We should proceed from reality, refuse to be sloppy and perfunctory, and solve the problem immediately. Secondly, it is necessary to develop a good habit of being hard-working. In production, technicians should always stick to their posts, even if they work overtime and stay up late, they should also stick to their posts, do their duty, establish a completely independent and proactive consciousness, be strict with themselves, be lenient with others, eat more hardships and do more things in order to get better exercise and faster development.

Secondly, in terms of technology, we have experienced the research and development and production of a variety of products, and these research and development processes have gradually succeeded, including day cream, night cream, eye cream, moisturizing cream, shampoo, talcum powder, mascara, liquid foundation, face color, nail polish remover and so on. These R&D processes also witnessed the company's growth and increasingly rich products. Of course, every product is a gestation process for me, and there is a long story behind every product, including the selection and ordering of raw materials, the evolution and perfection of thinking, the maturity and perfection of technology, the summary and recording of projects and many other processes, which are closely related to the usual knowledge accumulation. Looking back on every success and failure is a little progress.

Thirdly, in dealing with people, entering-is my first step into society. With the help of the manager and colleagues, I gradually adapted to the company's environment and work content, learned some of everyone's advantages, improved my own shortcomings, and made great achievements in getting along with people and cooperation, of course, there were also lessons of failure. Today's society is a society where competition and cooperation coexist. Enterprises need competitiveness and employees need cooperation. These two aspects complement each other. I will pay more attention to this point in my future work and achieve the perfect cooperation with my colleagues.

We are convinced that under the correct leadership of the company, as long as all the cadres and employees in our sales department have firm beliefs, forge ahead, unite and cooperate, achieve big goals with small goals, and achieve long-term goals with big goals, step by step, we will certainly be able to complete the task well and make it a veritable profit year.

This is a summary of my work.

Summary of Personal Sales Work 5 The whole year of 2000 has passed, and new challenges are in sight. Throughout the year, there are pressures and challenges. At the beginning of the year, the real estate market has not fully recovered, and the pressure at that time was actually quite great. Customers have a lot of concerns, and the media has all kinds of unfavorable publicity, but I firmly believe-the stability and appreciation potential of real estate. In the next few months, the housing market picked up, and my colleagues and I seized the opportunity to reach the company's indicators and create good results.

In practice, I have a new understanding of sales, and I would like to sum up some points to share with you:

(a) not artificial, treat each other with sincerity, the customer's statement is sincere and false. Get the trust of customers, and customers will listen to you. On the contrary, everything you say will have the opposite effect.

(2) Understand customer needs. Understand what customers need at the first time and make targeted explanations, otherwise it is a waste of time to say anything.

(3) The recommended house should be sure, know all the houses, including their advantages and disadvantages, and have a reasonable explanation for all the problems of customers. However, don't argue irrationally about obvious injuries. Nothing is perfect. Let customers know that when you see perfection, there must be lies.

(4) Maintain customer relationship. Every customer has various contacts. As long as they are guaranteed to love the project, they will pass on their love, and the resources are endless.

(5) identify yourself. We are not selling houses, but consultants, who help customers with our professional knowledge. More professional knowledge with customers and neutral evaluation of other properties can increase customers' trust.

(6) Unity and cooperation are necessary for a good team.

There are still some areas that need to be improved:

First, sometimes customers who are impatient, have many questions or talk a lot tend to be tit for tat. In fact, for such customers, it may be more effective to adopt circuitous or soft means. Therefore, in the future, it is necessary to exercise more, increase patience, and make customers feel more intimate, so that they will have more trust.

Second, not paying enough attention to customers. Some customers need the constant attention of the sales staff, otherwise they may not ask you questions, but ask others or think for themselves, so that we lose their initiative in trading. So in the future, I will strengthen contact with customers, always pay attention to them, ask them questions, and then solve them politely, so that I can take the initiative and control the overall situation, increase my feelings with customers and increase the opportunities to bring guests.

I have been working for more than half a year now. After working for a whole year, I sold 69 sets with a total sales of 60 million. In the future work, I will improve myself, improve myself, and increase all aspects of knowledge and understanding of various regions. I will not only do a good job in this project, but also move south with the company to open up a new battlefield.

Here, thank you very much for giving me this exercise opportunity. I will work harder, study harder and hand over my satisfactory report card.