Operation: How to write official WeChat account articles, friends circle copywriting and community copywriting?

How to write a promotional copy about WeChat official account is more attractive?

In fact, the promotion of copywriting is not so complicated, mainly pay attention to the following writing skills!

How to write an official WeChat account promotion article is more attractive? Next, we will say from several aspects!

1, the title is very attractive

Give the following suggestions on headline writing:

● Concreteness: Don't use big words, vague words and ambiguous words, and don't confuse people.

● Digitization and quantification are more attractive.

Example:

Three suggestions for young people

The choice of 23,000 young people

"Ten Life Tips"

● Sensibility: convey emotions to users, make them feel the same, and attract users to click.

Example:

Like stars, big but small.

"IKEA is a bully and speaks very socially."

There are prizes, firecrackers, gongs and drums, singing and dancing, and running around telling each other.

● Anti-common sense: challenge the reader's mindset and attract reading.

Example:

Is it pure natural and healthy?

Seven advantages, diapers kill diapers.

What you see and what you can't see are marital injuries.

● Point out the plot: a story-telling copy, pointing out the most attractive plot in the topic.

Example:

Kill father and marry mother, what is Oedipus?

"An old man with seven babies, although suffering is still pleasant, snakes and scorpions frequently plot against him. Why?"

The stepmother framed Snow White. Once upon a time in America, seven little brothers gave their lives to save her.

2. Catch the hot spots

You can't blindly chase hot spots. You should choose something related to account positioning, which can be related to your valuable content and can be given by hot spots.

Yes, if it's just a trick to rub hot spots, the effect will not be ideal.

Moreover, there is a suitable cut-in angle, and there are different views on the same hot spot. You have to find a new angle to rub it.

Because everyone is chasing, you should first look at what other people's angles are, and find different angles to chase, otherwise it will be homogeneous.

Even if it is made, no one will read it.

This article is very valuable.

In the final analysis, if you want to attract users for a long time and make them your loyal fans, then your article must have something from him.

Some value.

How to make the article more valuable must conform to the user's positioning, and the selected topic content for the target customer group must also be

With a certain depth, users can gain something when reading.

4, typesetting looks good

Good typography will also add points to your article. You can use 135 editor to typeset articles. Their official WeChat account.

I will also push a lot of typesetting skills.

5. Initiate user discussion.

Insert some questions or sentences that cause users to think properly in the article, arouse users' discussion and attract readers to the article.

In terms of content, more interaction with users will deepen the stickiness of users.

There are two common copywriting in the circle of friends, one is Japanese push, and the other is fission activity copywriting.

1, and daily staff maintain copies.

Share more daily life content and set up a personal account.

2. Fissionally active copy

Fission poster copy is the most important copy of fission activity in friends circle.

① Fission poster copy

People who see posters in a circle of friends like to read article titles, and the average click action is generally less than 0.5 seconds. At this time,

If he is not interested in the information he sees, he will immediately turn off the poster and jump out. Therefore, the key core of the poster-the subtitle

Can copywriting make users interested in a few seconds and generate interest in scanning the code into the landing page? Need to grasp the pain points of users,

To stimulate their potential psychological awareness, here I have summarized several questions and some practical skills:

● Reflective type

How long has it been since you studied systematically?

How long has it been since you finished reading a book?

How to quickly create explosive copy?

How to use the circle of friends to realize the transformation of 2 orders per day?

A good fission poster copy must be able to gain insight into the real motives of users, poke the real pain points of users and grasp the pain points of users.

The user's potential meditation and needs, in the form of rhetorical questions, force the user to think in combination with subtitle and outline. solve

Users just need or implicit demand to achieve landing page acquisition.

● Aging type

Learn interesting and efficient reading notes in 8 days.

2 1 hour to master the method of explosive writing

Become a master of eloquence in 7 days

20 cases teach you to grasp the key points of the report.

Emphasize that time is short, and use the law of numbers. People are much more sensitive to numbers than to copywriting, and the expression of numbers is more specific and straightforward.

Views do not need readers to think, and it is easier to stimulate readers' interest. For example, 7 days is fast, and it only takes 3 days to start from Xiaobai.

These figures have a great influence on themselves.

Effective poster copy = less time/less study+efficient solutions/efficient results.

● Celebrity effect type

Alibaba, Tencent and Baidu recommend data analysis courses internally.

Methodology theory recommended by CEO of logical thinking

How did Robert, the author of Influence, become an irresistible persuader?

After finishing the course, you will be closer to that excellent person. Combined with the endorsement of trust, you can clearly tell users that you can do it after learning.

Just what you have, users don't care what you have, users care more about what we get, and give them a reality.

The goal of international reference learning. Persuasion will be greatly improved.

Preparing a copy of fission activity is only the first step. It is best to use fission tools to help achieve multi-level fission activities.

Fission.

The following are the powder increasing activities done in the operation guide:

In social marketing, we also need to use social drainage copy, poster copy, group publicity copy and so on. Let's talk about how to write the copy of these scenes in detail.

1, social copywriting

In the WeChat group, how to write a self-introduction is eye-catching. Remember you? Recommended "6 1" template:

1 identity, highlight your occupation+explain in vernacular 1 number: show that you have helped many people 1 authority: endorse 1 with authoritative organizations and celebrities. First, you're already in a collar.

Domain name realization first 1 link: express your willingness to serve everyone 1 gift: gain potential customers and contacts.

2. Copy of group announcement

Warm up in advance: use red envelopes to attract attention.

Activity product introduction: 4 templates (title, sense of acquisition, usage scenario, quality assurance)

Preferential policies: emphasize that the price is lower than the market, guide the group to fight and sell. There is a prize for drying the list: adding fuel to the fire and drying the list crazily, pushing the atmosphere of the group to a climax.