Investment promotion work of Xujiahui street real estate

Since the beginning of this year, Xujiahui Street has increased the investment in buildings, making the building economy a pillar of the street economy. In the process of attracting investment, the street not only relies on its own strength, such as investment promotion center and building economic office, but also actively contacts investment promotion enterprises, widely publicizes building economic policies, and formulates corresponding investment promotion incentives by signing cooperation investment promotion agreements with properties such as Luomei City and Ganghui Plaza to expand the coverage of building investment promotion. At the same time, it also adopts the way of government purchasing services to provide convenience for enterprises entering Xujiahui; Understand the operation of the enterprise through door-to-door visits, provide policy services and establish a harmonious relationship with the enterprise. All-round service and humanized operation make the investment promotion work of Xujiahui Street better and better.

At present, there are about 40 commercial buildings and more than 3,000 enterprises in Xujiahui Street, which is the most concentrated area in the whole region. According to incomplete statistics, from 1 to August this year, Xujiahui Street has introduced about 180 enterprises, achieving a tax revenue of 560 million yuan.

Versace, Hugoboss, Dkny, DIESEL, Paul &；; Shark and other five internationally renowned first-line brands have recently officially settled on the first floor of Ganghui Plaza. It is expected that in August next year, the first floor of Ganghui Plaza will become the first top brand gathering area in Xuhui District with 10 international first-line brands. Following the Hong Kong Stock Exchange, other commercial buildings in the business district have been adjusted accordingly according to their respective positioning.

In addition, the completion of the twin-tower office building and 650 sets of high-grade hotel-style apartments in Xujiahui area has brought a large number of business people, and the level of business circle has improved rapidly. At the same time, it has also gathered popularity for shopping centers and cultivated a group of customers with high spending power.

Luxury stores and high-end consumer groups, Xujiahui business circle seems to have the potential to catch up with Nanjing West Road "Mattel Heng".

The National Business Daily learned from the planning of Xujiahui business district that Xujiahui area will be built into a sub-center of a world-class city, and commerce and modern service industries will be concentrated in this area, so as to build a "two circles and one line" business development framework consisting of Xujiahui business district, Huaihai business district and Zhaojiabang business avenue. In addition to the twin towers office building, high-grade commercial buildings such as Daewoo Base, Guangyuan Road Base, New Shanghai International Mall and Pacific Plaza Phase II will be built.

The rapidly expanding high-end consumer groups in the future will put forward higher requirements for the commercial format of Xujiahui business circle, and the development of commercial form to the first-line brand gathering area is precisely to cooperate with the high-end commercial development of Xujiahui. Xujiahui Shopping Mall Co., Ltd. owns Shanghai 600, Huijin Department Store, Huilian Commercial Building, Pacific Department Store, Luomei City, Luomei Building, Ganghui Plaza and other large shopping malls. Group companies have absolute right to speak in the whole business circle and can make corresponding planning and coordination for the operation of their internal shopping malls.

However, some experts said that it is difficult for Xujiahui to reach the level of "Mattel Heng" on Nanjing West Road in a short time.

"It takes a long time for first-line brands to enter the investment promotion. Xujiahui will recruit first-line brands from now on, and it is impossible to catch up with the mature top business circle of Nanjing West Road in 3-5 years. " The person in charge of Midland Property Store Department said that the key to the first-line brand cluster area is not to attract investment, but to have enough consumer groups to digest goods. At present, in Xujiahui business circle, in addition to the twin towers of Ganghui, several other high-end commercial buildings are still in the initial stage of construction. After these commercial buildings are put into the market, after the investment is completed, a large number of high-end consumer groups flood into the market, so Xujiahui business circle is expected to catch up with Nanjing West Road "Mattel Heng".

Investigation on Xujiahui Business Circle >>

The rent of small shops in Xujiahui is increasing by 10% every year.

With the continuous upgrading of the new round of commercial format of Xujiahui shopping mall and the arrival of the Hong Kong-Shanghai Twin Towers, the rent of shops along the street in the core circle of Xujiahui has also experienced a wave of increase. According to the survey data of Midland Property Market Department, the rent of small shops in Xujiahui has increased by 10- 15% since the same period last year.

At present, the internal business environment of Xujiahui includes department stores, shoppingmall, professional markets, subway shops and shops along the street, among which individual investors participate more.

Daily rent of shops along the street 15-30 yuan/m2.

There are three gold shops along the street in Xujiahui business circle, which are located at Huashan Road, Tianyaoqiao Road and Caoxi Road. Among them, the rents of shops along Huashan Road and Caoxi Road increased by 10% compared with the same period of last year, and the rents of shops along Tianyaoqiao Road increased by 15% in the past year.

According to the research data of Midland realty marketing department, Tianyaoqiao Road is the most popular of the three golden streets. In the second-hand shop market, the listed pavement is extremely "expensive", and this street is the main catering brand. The shop area is generally around 50-200m2, and the daily rent is 25-30 yuan/m2.

Huashan Road Leisure Street, which is dominated by clothing, shoes and hats, is not as popular as Tianjiaoqiao Road, but its traffic is worse than other municipal business districts in Shanghai. The shops on Huashan Road are also rare in the second-hand market. Generally, only 2-3 stores change hands a year. According to the merchants who settled in it, many shops on Huashan Road are not suitable for the catering industry because of the simple equipment such as water, electricity and coal. Most shops along the street are engaged in clothing business, with an area of 50- 100 square meter and a daily rent of 20-25 yuan/square meter.

Compared with Huashan Road and Tianyaoqiao Road, Caoxi Road is relatively weak in popularity, and its commercial format is also relatively miscellaneous. Clothing, small and medium-sized restaurants, banks and other businesses gather together, with shop area ranging from 15-200m2 and daily rent of15-20 yuan/m2.

It is difficult to find shops in the subway.

Although Xujiahui subway shop is not as good as People's Square, Hongkong Boutique Street and Di Mei Life Plaza, it is hard to find a shop now with the increasing popularity of shops on the second floor below.

Xujiahui Metro Mall is divided into two floors, covering an area of about 8,000 square meters and more than 200 shops. The person in charge of Midland Property Shop Department said that at present, Xujiahui subway shops are not listed in the second-hand market at all, and their shops are attracted by developers. Due to the low turnover rate, it is difficult to find a suitable store. At present, the area of subway shops is about10-20m2, and the daily rent has reached 30-40 yuan/m2.

Internal environment of Xujiahui business circle >>

A. Major commercial property department stores-Oriental Department Store, Pacific Department Store, Huijin Department Store, Sixth Department Store, Zhongxing Department Store and Huilian Department Store.

Shopping Center-Milla City and Ganghui Plaza

Specialized markets-Pacific Digital Plaza, Bainaohui and IKEA

Subway shops-divided into upper and lower floors, with an area of about 8000 square meters and about 200 shops. B. Office building

Among them, there are many Grade A office buildings such as Ganghui Plaza, Luomei Building, Jiangshan Building, Feizhou International Plaza and Huizhi Building, and there are more than a dozen Grade B office buildings on the list. C. hotels

There are many Xujiahui hotels, including about 40 star-rated hotels and budget hotels, mainly including Everbright Convention and Exhibition Center International Hotel, Cheng Qingsong Hotel, Motel 168 Wanping South Road Store, Hanting Hotel Chain, Dingyuan Apartment Hotel and Home Inn Xujiahui Store. D. residence

Xujiahui is also a relatively concentrated plate of high-end residential buildings. Xujiahui Garden, Zun Garden, Zhaofeng Dijing Garden, Oriental Manhattan and Yongxin Garden are representative buildings.

Analysis of development advantages >>

Convenient transportation, with an average daily passenger flow of over 650,000.

Xujiahui Business Circle starts from Guangyuan Road in the north, Zhongshan South Road in the south, Tianyaoqiao Road in the east and Yishan Road in the west. According to the plan, the business district integrates shopping, entertainment, catering, tourism, finance, information and other functions with a total construction area of 2 million square meters.

10 years ago, Xujiahui was not a municipal commercial center, but mostly a small shop. The Sixth Department Store was the largest shopping mall in Xujiahui. According to the statistics of Shanghai Zhongyuan Research and Consulting Department, the commercial area of Xujiahui Business Circle has now reached about 500,000 square meters, forming 8 commercial outlets and 1 1,000 small commercial outlets.

Convenient transportation plays a supporting role in a business circle. It can be said that the successful rise of any business circle is based on convenient transportation. Xujiahui is a transportation hub, with rail transit lines 1 3 and bus lines including 43, 15, 42, 72, 44, 50, 56, 732 and 93. Traffic arteries include Zhaojiabang Road, Hongqiao Road, Caoxi North Road and Huashan Road. , which can facilitate access to other parts of the city. In the future, Line 9 and Line 1 1 will pass through Xujiahui and form a three-line transfer with Line 1. Among them, exit 1 line 14 disperses people to shopping malls and surrounding traffic arteries.

Due to the dual status of the city's sub-center and transportation distribution center, the daily average passenger flow in Xujiahui area exceeds 650,000, and the bus line bears 200,000 passengers/day. The huge flow of people has brought broad business opportunities.

At the same time, Xujiahui's function of gathering Grade A office buildings is also prominent. The Ganghui Twin Towers entered the market in 2005, adding 6,543,800+2,000 square meters of Grade A office buildings to Xujiahui area, which is a favorable factor for the development of Xujiahui business circle. On the one hand, the use of office buildings increases the local office population and has strong consumption power; On the other hand, business people will also greatly promote Xujiahui's business consumption.

Is this ok? I'm not sure if these are useful to you. I hope this helps you.