What factors should be considered in the location of retail stores?

Five factors to be considered in store location

1. Open a store near the gathering place: open corresponding stores according to the nature of customers in the gathering place.

2. The principle that people walk on the right: Our country always walks or drives on the right.

3. In line with the principle of energy saving: Humanity is to choose the path that saves the most effort and time.

4. Consider the development in the next five years: in some places, the population or consumption potential is growing strongly, so it can be laid out in advance.

5. The principle of filling vacancies and the principle of brand street: A comprehensive street should have relatively complete categories of shops.

After the store is selected, it is necessary to build a standardized and standardized digital brand store management system.

First, marketing to get customers: the brand headquarters uniformly controls the operation of the store's display screen, and the materials are put in one click, which improves the publicity efficiency of the store and reduces the management cost of product promotion content release.

Second, passenger flow analysis: accurately analyze multi-dimensional passenger flow data such as entry and exit, shop passing, flow direction and hot zone. To help managers quickly locate the problem of store passenger flow and take marketing measures in time.

Third, private domain customers: spatial data platform SDP+ marketing cloud WMC provides panoramic member portraits and online contacts to realize automated marketing for thousands of people and guide customers to shop again.

Fourth, inspection and supervision: on-site inspection, video inspection and AI automatic inspection can be initiated anytime and anywhere, closely monitored all day, and more flexible inspection methods help brands effectively supervise store operations, and at the same time greatly reduce inspection costs.