British property in Li Ka-shing

Editor | Yu Ming Argument

Around 20 13 years ago, Li Ka-shing, a wealthy Hong Kong businessman, sold his property in the Mainland. According to incomplete statistics, the return of funds from the mainland exceeded 250 billion yuan, which caused considerable turmoil in the domestic economic market.

As soon as the money entered his pocket, he turned to invest in overseas markets, spent 400 billion yuan to buy "half" Britain, and was knighted twice by the Queen of England.

Li Ka-shing, regardless of the interests of the country and the nation, has not made a smooth investment overseas. Many projects have lost money, and many people feel that they are not worthy of him. After all, he used to be "Superman" in China.

Once upon a time, Li Ka-shing was a "god" in the eyes of Chinese people. He was not only amazed at his business talent and investment vision, but also admired his patriotic feelings.

He attaches importance to education. 198 1 year invested heavily to establish Shantou university. Until 20 13, it will continue to invest about HK$ 4.5 billion, and join hands with the state to build a key university in Guangdong Province.

I also participated in the activities organized by Shantou University many times, cheering for the students and encouraging them to study hard and create greater glories.

He not only founded his own university, but also donated $6.5438+0 million to build a new library to create a better learning environment for Peking University students.

In addition to paying attention to education, he also invested in public facilities many times. In Hong Kong, there are many nursing homes, children's hospitals and foundations for the disabled. And Li Ka-shing's assistance can be seen.

He also sponsored many large-scale activities to improve the status of the country. 1989 Donation100,000 yuan to support Beijing in hosting the Asian Games.

In the past, the image of Li Ka-shing in the eyes of ordinary people was that he was particularly able to earn money and was willing to spend money for the country and people, and he was a model of "patriotic businessman".

As a businessman, Li Ka-shing is undoubtedly successful. He has a keen perception of shopping malls, and his pursuit of businessmen's essential interests is also fully displayed.

I believe China people are familiar with the word "pool area", which is defined as: the owners of the whole building share all the pool area of the whole building.

In short: elevator shaft, pipeline shaft, stairwell, garbage chute, etc. As long as the whole building can be counted, all public facilities should be shared equally with the owners.

Because of the "pool area", the property certificate of the house we bought says 100 square meters, and the actual area is only about 70 square meters. What is even more unacceptable is that you have to pay the property management fee, heating fee and so on according to 100 square meter.

This godlike concept was put forward by Li Ka-shing, which originated in Hongkong and is applicable to all regions of our country. There is no such provision in other countries. He explained that this can lower the average house price and make it more acceptable to ordinary people.

For the manipulation of the real estate industry, Li Ka-shing means more.

In 1960s, Li Ka-shing's plastic flower industry flourished, but he didn't rest on his laurels. Instead, we should take a longer-term view of investment and realize that Hong Kong's economy is developing rapidly and its population is increasing, and the real estate industry is bound to be hot in the future.

Li Ka-shing was keenly aware of business opportunities and began to invest a lot of money to hoard land, just when the real estate industry was at a low ebb. He bought many promising lands at a very low price.

As he expected, the development prospect in the next few decades is also the rapid development of the real estate industry, and the housing prices in Hong Kong are even more unattainable for ordinary people, and hundreds of thousands of flat houses are even more daunting.

Many people think that high housing prices are due to the fact that there are too many people and too few places, which leads to soaring housing prices. In fact, it is undeniable that there are many people and the land is not necessarily small.

Real estate tycoons hold a lot of undeveloped land in their hands. They use "hunger marketing" to raise house prices and make more profits. Li Ka-shing is a master of "hunger marketing".

Since the 1980s, Li Ka-shing has brought the routine he played in Hongkong to the mainland, and looked at the potential cities in China with a developmental eye, looking for the best sales opportunity.

By the end of 1990s, Li Ka-shing had hoarded land in dozens of cities, including Beijing, Shanghai and Chengdu, with a total area of over 6,543,800 square meters.

At that time, Li Ka-shing bought land in the mainland at the "cabbage price", and he didn't worry about developing it after he got it. He only chose some projects with short profit cycle for construction, and the land developed in 20 years only accounts for 1/3 of the total area.

Starting from 20 12, Li Ka-shing, which has a keen sense of business, began to sell a lot of mainland industries. In just two years, he cashed in 250 billion yuan, which undoubtedly brought a lot of fluctuations to the domestic investment market.

Not only is the means of cashing out ugly, but some of the money earned is really "unconscionable". Li Ka-shing hoarded a lot of land in Chengdu in his early years, but refused to develop it. A real estate was built for 16 years, and it was not sold until the house price reached its peak. A single piece of land earned 3.8 billion yuan, which also attracted the attention of relevant departments.

After realizing a large amount of cash at home, Li Ka-shing turned around and invested the money in overseas markets, spending 400 billion yuan on investment in Britain. At that time, some media joked that Li Ka-shing had bought "half" Britain.

Although the idea of buying "half" Britain is somewhat exaggerated, it also reflects the strength of his investment this time.

Li Ka-shing has set foot in many commercial fields in Britain, including ports, real estate, water conservancy, telecommunications, railways and other profiteering industries, among which more than 40% of the telecommunications market share makes it a leader in the industry.

His behavior also made many wealthy businessmen in China follow suit, including Pan Shiyi and Liu Chuanzhi, which brought a series of "aftershocks" to the domestic economic market.

Li Ka-shing has no psychological burden on such behavior. Even in the face of multiple accusations at home and abroad, he calmly responded: "Don't measure me with those empty morals. I'm just a businessman. Where there is a return, I will invest, and where there is a risk, I will clear the position. "

When this statement came out, Li Ka-shing's lofty image in the hearts of Chinese people collapsed instantly.

The manipulation of Li Ka-shing's self-destructive image is incomprehensible. Some people say that he is a businessman at heart, and the pursuit of profit by businessmen is true. Some people speculate that this has something to do with his early experience.

1928 In July, Li Ka-shing was born in Chaozhou, Guangdong. Originally, his family was a scholarly family, and his father, Li Yunjing, was a respected local teacher and was later promoted to the school principal.

Li Yunjing's original intention is to let his son study hard and become a scholar when he grows up. However, he caught up with the era of war. After the Japanese invasion of China broke out, many places were attacked by gunfire, and their hometown was not spared.

1June, 939, in order to escape the war, Li Ka-shing went to Hongkong with his family and went to his uncle Zhuang Jing 'an, who had not been masked for a long time. In order to learn a trade to support his family, Li Ka-shing became an apprentice in his uncle's watch shop.

Li Ka-shing, who is not yet an adult, is young, but his mind is mature and his talent is more intelligent. He learned a lot under the guidance of his master, and he was also very diligent. He will scramble to do chores such as sweeping the floor and boiling water in the shop.

In this way, a few years later, Li Ka-shing felt that he should go out for exercise, so he applied for a sales position in a hardware factory and later transferred to a plastic flower factory. Because of his outstanding performance, he was promoted to general manager in just over a year.

When he was only 20, he became the general manager of a factory. Li Ka-shing is young and promising, but his ambition doesn't stop there. He wants to earn money for himself, not work for others.

After operating a plastic flower factory for two years, he thoroughly understood all the skills needed by this industry and resolutely resigned and went it alone. He took out all the savings he had saved in recent years, and with the help of his uncle, he founded the Changjiang Plastic Factory.

Even though Li Ka-shing was gifted, the initial stage of his business was always bumpy. As soon as the factory opened, there was a quality accident and it was facing a critical situation.

Faced with difficulties, Li Ka-shing, with the encouragement of his mother and cousin Zhuang Yueming, methodically solved one trouble after another and pulled back the factory that was on the verge of bankruptcy.

1955, Li Ka-shing learned about an Italian-made plastic flower in a magazine. This product is all the rage in the European market. He smelled the business opportunity and immediately went to his birthplace to learn the craft.

With the first bucket of gold in life, Li Ka-shing's entrepreneurial ideas are more open. He is not limited to his own industry, but constantly looking for industries with development prospects.

1958, Li Ka-shing discovered that the real estate industry was profitable with a keen sense of business, so he used a lot of money to build an industrial building in Gai Lou, North Point of Hong Kong Island.

In the following years, he increased his investment in New Territories, Yuen Long and other areas, and his industry also expanded rapidly. A young businessman who has just turned 30 is gradually emerging in Hong Kong.

1963, Li Ka-shing's cousin Zhuang Yueming returned from studying in Japan, and their feelings further sublimated and they got married in a wedding. His uncle Zhuang Jing 'an also became his father-in-law, which can be said to be a close relative.

During the period of 1967, due to some factors, Hong Kong's economy declined, and house prices and land prices also fell. Many businessmen sold off their industries in succession, but Li Ka-shing did the opposite, preparing a large amount of money to recover the land at a low price, which also laid the foundation for his later fortune.

At the end of 1970s, Li Ka-shing took advantage of the spring breeze of reform and opening up to acquire Hutchison Whampoa, an established British-funded enterprise, and became the first China native to acquire a British-funded enterprise. He became famous for a time and was nicknamed "Superman Lee" by the outside world, and the industry also rose.

In the next 20 years, Li Ka-shing started a business model of making money while buying in buy buy. As long as he thinks there is a promising industry, he will try to get involved. With his years of business experience and strong financial resources, most of his investments will be full of pots and pans.

During the period of 1999, the after-tax profit of Li Ka-shing Changjiang Industrial Group reached an astonishing 185 billion Hong Kong dollars, and its value soared. According to Forbes comprehensive evaluation ranking, Li Ka-shing became the richest man in China before the Millennium.

Unlike today's richest man, Li Ka-shing has been the richest man in China for 15 years. During this period, he became the object of worship of countless entrepreneurs and successful businessmen. In the hearts of many people in China, he was more like a god.

Li Ka-shing believes that his success depends on his grasp of the future market and his sense of crisis. If he wants to succeed, he must learn to plan ahead.

Around 20 12, he smelled investment risks in the mainland market and began to sell a lot of industries and land in major cities. Even some industries that have brought huge profits all the year round have been reluctantly given up, cashing in 250 billion in just a few years.

As a mercenary businessman, he invested all his family's money in the British market and successively acquired many industries in Britain, including ports, real estate, water conservancy, telecommunications and railways.

Even a person as smart as Li Ka-shing, his investment in Britain in recent years is not satisfactory. First, Britain holds high the banner of Britain's withdrawal from the EU, which has a certain impact on its economy. Then the epidemic swept the world, and Britain's own epidemic prevention work was also lacking. Many industries have been affected to varying degrees, and the industries in Li Ka-shing have naturally been affected.

Maybe I have experienced setbacks in foreign investment. In contrast, Li Ka-shing feels that the domestic market is relatively stable, and there are signs of returning to the grass in the last two years.

At the end of 20 19, Li Ka-shing spent 70160,000 to buy land in Hong Kong, and then bought Chengdu Jingronghui at a high price of 4 billion yuan, and also bought Shanghai Linsan Impression City.