The difference between property management and market management

Property management and market management are two different concepts with the following differences:

1. Definition and scope: Property management mainly refers to the management and operation of real estate properties, including maintenance, repair, safety, leasing and charging. Market management refers to all kinds of management activities aimed at market operation in market economy, including market research, market promotion, sales management, supply chain management and so on.

2. Objectives and priorities: The objective of property management is to ensure the normal operation and maximum value of the property, with emphasis on the maintenance and management of the property; The goal of market management is to realize the sales of products or services and the growth of market share, with emphasis on market research, sales strategies and promotional activities.

3. Object and field: the object of property management is real estate, involving residential, commercial, industrial and other real estate; The object of market management is the products or services in the market economy, including commodities and brands.

4. Functions and majors: Property management usually includes functions such as property operation, maintenance, technology and legal affairs, and requires knowledge and skills in real estate management; Market management usually includes market research, sales, brand management and other functions, which requires marketing knowledge and skills.

Generally speaking, although both property management and market management belong to the management field, they face different objects and responsibilities. Property management pays more attention to property maintenance and management, while market management pays more attention to market research, promotion and sales.