Brand Identification of Great Wall Property

The Great Wall property sign is a square icon composed of four arc bars. Creativity is based on the Great Wall, the soul of the nation, and the perspective is overlooking the Great Wall from the air. Physically, the square composition echoes the "Great Wall", giving people a steady and practical impression. It means that Great Wall Property is practical and credible, which embodies the brand characteristics of "trust"; The composition of the square icon comes from the visual effect of the crib overlooking the Great Wall. The layout of the four arc-shaped bars is full of tension and changes, and four quadrangles with tension are formed at their intersections, which means that Great Wall Property stands in the perspective of industry foresight, keeps making progress and is determined to innovate, and embodies the brand characteristics of Great Wall Property. The layout of the four curved bars symbolizes the great wall property is full of spirit, but also a symbol of the "city" pattern. It also symbolizes that Great Wall Property provides standard professional services to customers and holds hands with customers, which embodies the brand characteristics of "sunshine" and "care".

In terms of color, the use of large color blocks gives people a feeling of atmosphere, openness and relaxation. Coupled with the application of high chroma color, it adds fresh breath and affinity. Blue has a strong sense of cleanliness, while green is full of vitality, which is not only easy to feel, but also easy to leave a deep impression on people, conveying a natural, close, clear and active sense of modernity. Color reflects the brand characteristics of Great Wall Property: loyalty, enterprising, sunshine and caring.

On the whole, the logo is simple and generous, both in shape and color, incorporating the temperament of "worth entrusting", giving the audience unlimited association space, conveying a very full feeling, being friendly and practical, and having a strong sense of internationalization and modernity. It is important for us to re-understand a square, just as Great Wall Property understands every different property.