Celebrity Story _ Li Xiang: Ambition is wealth.

Li Xiang has always had a rebellious complex in his bones, striving to be the first in everything.

He was the captain in elementary school and the president of the student union in junior high school and high school. That experience made Li Xiang very cheerful and willing to communicate with others. After graduating from high school, he was sent to Tianjin University, but Li wanted to give up and was admitted to Beijing Broadcasting Institute (now China Communication University).

"At that time, I entered Guang Bei with the first place in the national professional examination. Later, the national host took the Putonghua exam, and my grades were also excellent. "

Li Xiang still remembers his first hosting experience. When she was a sophomore, she had the opportunity to be an internship host on a traffic program on Beijing TV. "At that time, I could get 1000 yuan for an internship for one month, which was a lot of money for me." Although she is two years younger than her classmates, she has been a student union cadre since college because of her good grades. Li Xiang presided over the celebration of the school.

A "sister" who knows how to invest.

After graduation, Li wanted to listen to his parents and returned to his hometown in Hunan. "At that time, Hunan Satellite TV had just reformed, and I stayed in Hunan."

When Happy Camp began to recruit a host, the program group asked Li Xiang to improvise an opening speech called Happy Sunday. Because Li Xiang felt hopeless at that time, he was particularly relaxed and performed casually. Later, the program group called Li Xiang and said that there is no suitable host now, so you should try first. Soon, she became the host of Happy Camp.

I didn't expect Li Xiang to stay in Hunan Satellite TV for seven years, and never missed a program in seven years. "At that time, we had to record programs every day and we couldn't rest on Sundays." Li wants to recall. 1999 to 2004 is the golden age of Happy Camp and the only local TV program that can compete with CCTV's super variety show.

When hosting Happy Camp, Li Xiang was the most business-minded of the "Iron Triangle" (Li Xiang, He Jiong and Li). She said, "They are definitely not as good as me! Once I was doing a program with He Laoshi in Shanghai, and I talked with him about finance and investment. He said, I understand that you want to change a person's life. He is doing programs every day and doesn't care about many things. " But Li Xiang has been studying hard, whether it is finance, real estate or stocks.

In 2007, Li wanted to start buying stocks. At first, her stock gained a lot, but the financial crisis in 2008 made her lose more than half. "Even so, I still insist on not quitting. I believe that the blue-chip stocks in my hand will definitely appreciate by then. I want to draw a long line and play for a long time. Victory belongs to the persevering. " Li wants to say that she is good at managing money. "This is something I have since I was a child. My eyes are steady, accurate and embarrassing, and even the bank interest rate is clearly remembered. " .

"going to sea" to do business

In the eighth year of Happy Camp, with an annual income of over 30 million, Li Xiang, who is worth tens of millions, began to feel itchy and insisted on starting his new stage. "Don't imprison yourself and bury your energy." Li Xiang said that it was a news that inspired her-an American expert went to a nursing home and asked all people over 70: What do you regret most? They said: the most regrettable thing is that many things have not been done. When I was young, I missed many experiences because I was timid and didn't do this or that. People come to this world to experience, and only after experiencing can they know the fun.

And the people around her also gave her motivation. Director Wang of Hunan TV Station used to be a driver in the station and always drove everyone to make movies. If his dream is only there, he will always be a driver. "Youth is capital. I am now in another field and feel very young. I just started. For example, investment, which I am good at now. I make a lot of investments, including film and television and finance. "

However, Li Xiang, who became an "entrepreneur", fell into the bottleneck of his career and life for a while: in 2004, Li Xiang founded Happy Star Culture Co., Ltd. in Beijing, and the "Li Xiang Star Movement" produced and presided over received poor response; Beijing Satellite TV's "Daily Entertainment Broadcast" received a mediocre response; The flash marriage and divorce with Li Houlin, the "bachelor of diamonds", can be described as a constant storm.

At first, Li wanted to know nothing, such as how to register, what kind of accountant to hire, how to manage accounts, and even how to pay employees' "five insurances and one gold". "Is definitely feeling the stones across the river, often make a fool of yourself. I asked my mother for business and my father for law. There are many noble people in my life. When I can't get up, someone will always come out to help me. "

In 2008, Li Xiang met the opportunity to invest in the film "Perfect" and earn 50 million yuan; In 2009, Happy Star Culture Co., Ltd., which she was in charge of, and Hunan Satellite TV jointly established Mango Film Company, and filmed many TV dramas such as Panda Hero and Accidentally Falling in Love with You. 20 1 1, after two years of preparation, her company joined hands with Bona Film to open a five-star cinema-Mango Bona Cinema in Changsha, officially entered the cinema industry and set up its own cinema.

Today, her career map is expanding at a speed that we can't see. "Do big company scale, don't be too single. For example, we will customize TV series with Hunan Satellite TV. Mango Film is a company controlled by Hunan Satellite TV, so we must do something related to Hunan Satellite TV. It is also a very good opportunity for Mango Film to realize corporate operation in Taiwan Province. In the process of investment, I will think: which assembly line is the most profitable and does not lose money? The answer is a cinema and a distribution company. The income of our investors is unstable, sometimes we may lose everything, sometimes we may make a lot of money, and it is also possible. I want to lay a solid foundation for investing in cinemas and TV dramas, and then I will choose projects and do them. "

Naked resignation has been promoted.

Because of his love of "tossing" in the business world, Li Xiang began to work behind the scenes from the host, holding several behind-the-scenes management positions, and then got an unprecedented position of "Special Assistant of Hunan Satellite TV". Although the position is equivalent to the treatment at the department level, it is still difficult for Li Laiyang, who is very enterprising and ambitious, to accept.

On July 22nd, 20 13, Li Xiang updated Weibo-"It's time for me to adjust my lifestyle", which seems to be a pun.

While everyone was still speculating, Li Xiang resigned as a "special assistant" and became the deputy director of Shenzhen Satellite TV, focusing on Shenzhen and moving his family. "I have many friends and many dreams there."

In fact, since March of 20 13, Li Xiang has been the host of Shenzhen Satellite TV's "Men Left and Women Right" program. With the recommendation and encouragement of Yi Hua, a long-time friend and deputy director of Shenzhen Satellite TV, she felt it was time to make new adjustments and plans in her career. Yi Hua said that the terms that naked resignation Li Xiang promised this time "have nothing to do with money" were mainly because Shenzhen Satellite TV's current industry influence and program innovation plan in the next five years attracted her. For his old club Hunan Satellite TV, Li Xiangxi never forgets: "After all, I have cooperated with Hunan Satellite TV for 17 years and have feelings."

Investing in movies is not playing with tickets.

"Crazy Stone" made the small movie popular at once, and Li Xiang decided to invest 2 million yuan to realize his movie dream. I didn't expect the first movie "Perfect" to earn 50 million.

Another experience of Li Xiang's investment in film and television dramas is to use new people to save costs, which once became the characteristic of "Mango Drama". Following "Accidentally Falling in Love with You", the idol drama "Another Brilliant Life" invested by Li Xiang at the helm has also become a model for pushing new people and shooting youth idol dramas every year. "Now famous actors have high salaries, and I am shooting a youth idol drama. Newcomers are not only close to the role but also very cheap, which also brings fresh blood to the film and television circle. "

Compared with movies, Li Xiang now prefers to invest in TV dramas, and has his own theory: "TV dramas don't need to be hyped like previous movies, which are safer and have considerable profits. The film has little wind and rain, and the profit model is weak. You ask, the best life is still a company that makes TV dramas. "

Natural buyers

At work, Li Xiang is a workaholic, but in life, she is a shopaholic. She said, "I love the love of all women. The clothes bought at home simply can't fit in a cupboard. I should always get rid of some old clothes, otherwise the clothes will be updated too quickly and there is no place to put them. " This kind of shopping enthusiasm is not only reflected in clothes, but also in buying a house.

Li Xiang's passion for real estate investment can be described as obsession. At present, I have bought n houses in Beijing. She exposed her own experience of buying houses in Weibo: "I like investing in real estate, because I have lived in Beijing for a long time, and I have seen most of the real estates in Beijing. The probability of starting is also high, and the specific figures can't be remembered, but the results of investing in real estate are really gratifying. " The experience of investing in real estate for many times made Li want to have her own set of methods in real estate investment, which tried and tested: the houses she chose were the ones with the best location, the best quality and the best floor, and people would buy them at any time without any risk.

Before going south to Shenzhen, Li Xiang had already started to look at the house in Shenzhen. What she values most is property. She thinks that whether you can enjoy VIP service is the criterion for judging luxury houses, followed by location. In terms of investment, she insists on her own idea: she must buy the first-phase products and buy a house with a good location, which has a large appreciation space and will never be missed.