Henderson Group's Mainland Business

Henderson Land has a huge land reserve in the Mainland for future development.

The Group's strategy in the Mainland is to acquire land through auction, cooperative development and acquisition. The relevant investment strategy is formulated after carefully analyzing the economic development potential of each city and considering the actual demand of the local market for property. At present, the business scope of the Group is mainly concentrated in three major cities, namely Beijing, Shanghai and Guangzhou, as well as a number of fast-growing second-tier cities, mainly provincial capitals.

As the land acquired by the Group has been carefully selected, the price of the land purchased for development is reasonable and moderate, and it can be developed immediately.

You can establish a share for this group.

Floor area *

(million square feet) 1 Shanghai 2.3 2 Guangdong Guangzhou 15.4 3 Liaoning Anshan 18.0 4 Hunan Changsha 12.5 5 Sichuan Chengdu 3.3 6 Chongqing 6.6 7 Jiangsu Nanjing 2.4 8 Liaoning Shenyang 17.2 9 Jiangsu Suzhou10. 0 Shaanxi Xi 'an 20.7 65433 With rich experience, we have made many landmark commercial and residential projects and established a good brand reputation.

In major cities such as Beijing, Shanghai and Guangzhou, the Group has a number of large-scale commercial comprehensive development projects located in prime locations of transportation hubs for collecting rents. Among them, Beijing World Financial Center (wfc) fully demonstrated the quality of world-class modern facilities and management services provided by the Group.

In second-tier cities and provincial capitals, the Group focuses on developing large-scale high-grade residential projects with complete facilities. Among them, the "Arc de Triomphe" in Changsha and the "Yujincheng" in Xi are large residential communities with quiet and comfortable space, pleasant green environment and perfect and convenient living facilities. The group is meticulous in property design and planning, building quality, supporting facilities, community atmosphere and after-sales service, and is unique in the mainland market and widely welcomed by buyers and residents.

The group often works hand in hand with internationally renowned architects to create classic modern buildings, so that the project can match the overall natural and community environment. In addition, the Group's rich professional skills, dedicated mainland team and vertically integrated operation mode ensure that the Group's products maintain a consistently excellent level.

In recent years, the sales of property projects launched by the Group in Chinese mainland are booming, which fully proves that mainland customers have great confidence in the brand of Henderson Land. Henderson Land's investment portfolio in the Mainland mainly includes world-class high-quality office buildings and comprehensive retail development projects located in major cities and provincial capitals such as Beijing, Shanghai and Guangzhou. Beijing World Financial Center (WFC), located in Beijing Central Business District, is one of the most striking representative projects of the group. Wfc has won numerous awards, and it is the first top-class Grade A office building in the city that truly meets international standards, meeting the needs of multinational enterprises for smart office. The project was designed by the world famous architect Xisha Paley. Through the design concept of environmental protection building, the design and management concept of a new generation of green building is displayed. In the planning and construction, the group also strictly follows the LEED evaluation and certification of the United States and the highest standards of BEAM in Hong Kong, and implements the concept of environmental protection to every detail.

The Group is actively developing other investment projects, including Shenyang International Financial Center, which will be completed on 20 12, and will also take the successful experience of Beijing World Financial Center as the blueprint for development. Shenyang International Financial Center will integrate intelligent building design, advanced facilities and high-quality management. It is expected to become a new model of high-grade multi-purpose comprehensive buildings in Northeast China.

With the completion of more projects, the scale and quality of Henderson Land's investment property portfolio in the Mainland will be greatly improved. Two projects in Shanghai, Henghui International Building and Celebrity Commercial Building, will be completed before the 20 10 Shanghai World Expo, bringing an additional 2.3 million square feet of high-quality commercial floor area to the Group's investment property portfolio.