The government's preferential policies for real estate. I meet all the requirements. But the realtor asked the government. The government asked for a real estate agent. I just don't get it. What shoul

The government's preferential policies for real estate. I meet all the requirements. But the realtor asked the government. The government asked for a real estate agent. I just don't get it. What should we do? Many consumers question: isn't it the developer's fault that house prices are rising too fast? In fact, there are many factors that lead to the rapid rise of housing prices, and some developers are also deeply worried. Wang Shi, Pan Shiyi and other well-known developers in the country have also commented and made suggestions for stabilizing housing prices.

Then, how do the mainstream developers in Zhengzhou, the provincial capital, view the housing price problem, and what suggestions do they have for the stability of housing prices? In the past few days, the reporter interviewed the heads of enterprises such as Juyi International, Zhengshang, Xinyuan, New Great Wall and foreign developers on behalf of Beijing Taiyide.

□ Reporter Wang Du

The rapid rise in house prices has worried developers.

"In May, house prices in Zhengzhou rose by 305 yuan/square meter." The news spread like wildfire and attracted the attention of all parties. The Zhengzhou Municipal Government attaches great importance to this, and the Municipal Housing Authority has explained the reasons for the price increase, and the next step will be to take measures to stabilize housing prices.

So, what is the attitude of developers towards rising house prices?

"As a real estate practitioner, I hope to' stabilize' housing prices. In fact, I hope that the real estate market can develop steadily for a long time. " White, general manager of brand management center of Juyi International Group, has a clear view on this.

She said that as early as 2003, Juyi international executives kept saying in various public occasions: I don't want house prices to rise too fast. In 2005, the country began to "rectify" the overheated real estate market, and macro-control policies were continuously introduced. Some short-sighted, quick success and poor professional ability developers finally fell in this "baptism". Then, if house prices are still rising blindly, more stringent policies will definitely be introduced, which is not what developers want to see.

"I don't want house prices to rise rapidly!" Song Gewei, general manager of Zhengzhou New Great Wall Real Estate Development Company, agrees.

Song Gewei said that objectively speaking, with the development of economy, the increase of people's income and the improvement of social security system, people's worries about the future are decreasing, and with the expectation of housing prices, it is normal for Zhengzhou's housing prices to rise. However, the rapid rise in housing prices has exceeded people's spending power, increasing the number of panic buyers. This "hypocritical and untrue" relationship between supply and demand in turn boosted the rise in housing prices, which is a vicious circle. This is an overdraft for economic development and also an overdraft for consumption power.

For the rapid rise in housing prices, well-known domestic real estate developers are also worried.

Recently, Wang Shi, chairman of Vanke, said in a speech that Vanke claims to be the leader of real estate, but it will never be the leader of price. The design, land price and cost of the house that cannot be delivered at the end of the year have not changed, but the house price has increased by 20% compared with the beginning of the year. This is an overdraft brand. When the real estate bubble bursts, the market will punish you.

Pan Shiyi, chairman of SOHO China Co., Ltd., also wrote in his blog: Two seemingly contradictory phenomena, the rapid rise in housing prices and the high vacancy rate, coexist in some of our cities. This is perhaps the most important problem facing the real estate market.

The bubble will burst one day.

Guan Shumao, vice president of the Real Estate Alliance of Zhengshang Institute, believes that the housing price problem should be viewed not only horizontally, but also vertically.

He pointed out that in May, the city sold 5,353 commercial houses, which was 1 1.94% lower than that of the previous month. The sales area of commercial housing is 5819000m2, down 16.84% from last month. The average sales price of commercial housing was 3,573 yuan/square meter, up 9.33% from last month.

Except for one house price, the sales area and the number of sets are declining.

Guan Shumao also said that from the statistics of Zhengzhou Real Estate Network, the highest sales of commercial housing last year was more than 8,000 sets/month, with an average of more than 6,000 sets/month; From June to May this year, more than 5,000 sets were sold. Due to the implementation of the 90-square-meter apartment policy, the sales area is also declining.

"This figure shows that the house has not been sold, and it has not been sold well!" Guan Shumao analyzed.

He said that some development companies blindly raise prices. For example, some enterprises have got a piece of land before, and now they want to develop it, and they will calculate the house price according to the current land price. If the house price of the next project goes up, it will go up. In fact, some natural price growth factors, such as bank loan interest rate and the labor cost of a piece of land, can't rise to today's house price level no matter how they rise.

Some projects, seeing the price increase of the surrounding real estate, blindly followed up, while the sales volume was declining, so the bubble appeared.

Recently, Wang Shi pointed out that China's housing prices rose too fast, and when the real estate prices were higher than the growth rate of residents' income for a long time, a bubble came into being. China saw the harm that the real estate bubble brought to the Japanese economy, hoping to avoid it. This is the main motivation for the central government to unanimously adopt policies to curb the excessive growth of real estate prices.

He said that if there is a bubble, it will burst one day.

Affordable housing should be "guaranteed"

So how to stabilize housing prices and make the real estate industry develop healthily? I can't recognize the true face of Lushan Mountain because I am there. Can developers jump out and make suggestions for the stability of housing prices?

When the housing price in Zhengzhou remains high and some consumers are full of expectations for housing, the policy of affordable housing has become the focus of attention.

Xu Yiming, general manager of Zhengzhou Xinhe Real Estate, suggested that the government should increase its efforts in affordable housing and link it with the achievements of local governments, which requires the state to introduce relevant policies and establish some incentive mechanisms. Xu Yiming also said that the village in the city has assumed the responsibility of low-rent housing. Now a large number of villages in the city have been transformed. What should some renters do? Governments at all levels should take the initiative to undertake the responsibility of low-rent housing construction, and link it with political achievements and taxation, establish an incentive mechanism, and solve the relationship between housing supply and demand.

Wu Xiaofeng, deputy general manager of Henan Xinyuan Real Estate Co., Ltd. also holds the same view: further improve and standardize the system of affordable housing and low-rent housing, increase construction efforts and establish corresponding incentive mechanisms.

White also said that the number of affordable housing should account for 05%~20% of the total residential real estate development in the whole year. We should strictly limit the people who can buy affordable housing, establish strict procedures and mechanisms, and be transparent, open and fair. Avoid the rich living in affordable housing, and the poor do not enjoy preferential policies.

Meet rigid demand and stabilize housing prices

"When talking about the stable development of housing prices, we have to objectively see several rigid housing needs." John young, chairman of Zhong Kai Real Estate, believes that the first is the demand for residential upgrading; Second, the acceleration of urbanization, "Zheng-Bian integration", the following "Zheng-Xu integration" and the upcoming 9-city light rail construction make Zhengzhou's first position more and more obvious, and will usher in the climax of buying houses.

Wu Xiaofeng also believes that the demand for housing is rigid due to the population growth, the acceleration of urbanization and the fact that college graduates stay in cities every year. To stabilize housing prices, it is necessary to increase housing supply. The supply of housing consists of three elements: land, capital and developers. Among them, land supply has become the most critical factor restricting the supply of the real estate market.

John young said that in terms of land, after the signboard was put up, the cost rose, and there was no new land in Zhengzhou Third Ring Road. Jian 'an, labor costs and taxes and fees have become new factors to drive housing prices. The real estate industry is a capital-intensive industry with the characteristics of high investment and high risk. If one of the 10 projects is lost, the capital chain may be broken and all will be lost.

White also believes that the rise in land prices has greatly promoted the rise in housing prices, so the government should consider changing the current auction form of land transactions. Auction will only make land prices higher and higher, development costs higher and higher, and house prices will definitely rise. In addition, the government should increase the supply of land, otherwise the scarcity of land will also lead to an increase in the cost of land acquisition for developers.

"The taxes and fees for second-hand housing transactions related to people's livelihood should be moderately reduced." Song Gewei said.

He believes that in order to stabilize housing prices, it is necessary to establish a second-hand housing market, so that the commodity of the house can circulate as much as possible. Once the second-hand housing market is established, a large number of second-hand houses and old houses can be listed and traded, thus increasing the housing supply in the market, and excessive housing prices will be suppressed to a certain extent.

To establish a perfect second-hand housing market, it is necessary to reduce rather than increase the taxes and fees of second-hand housing transactions. At present, the tax in the process of second-hand housing transaction is too high, which has reached 10% of the transaction amount, which is not conducive to the circulation of second-hand housing. If possible, the property tax should also be raised appropriately. For example, the first house is not taxed, and the second and third houses are taxed again, which is beneficial for some families with vacant rooms to sell their houses.

Adjust the mentality and look at housing prices.

The reasons why house prices are still rising are complicated, such as the contradiction between supply and demand, the appreciation of RMB, excess liquidity, the lack of investment products and speculative operation in the market.

"This requires the government, developers and consumers to adjust their mentality and rationally face housing prices." A developer who asked not to be named suggested.

The "70%" and "90 square meters of small and medium-sized units" in the State Council Document No.37, which was implemented in June last year, are to adjust the proportion of housing structure and increase the supply and price of small and medium-sized units. For some time, structural control has evolved into a game to test architects. Nowadays, one of the important tasks of many architectural design units is how to help developers avoid the influence of small apartment regulations.

"For developers, don't blindly follow the trend of price increases." An industry expert reminded. I have to mention Wang Shi again here. Wang Shi said that the bursting of the property market bubble is only a matter of time, maybe two or three years, maybe not so long. Vanke is ready to deal with the bursting of the property market bubble, including product quality, product research and development, customer protection and other aspects.

Vanke will not be the leader in housing prices. There is no bubble in the price of the house developed by Vanke, and the price at the end of the year will not rise sharply compared with the beginning of the year. The price increase will also explain the reasons. In addition, even if the property market bubble bursts, consumers still need houses, and Vanke can provide houses recognized by consumers at any time.

Niu Xiaolong, deputy general manager of Shunchi, also believes that developers should cooperate with the government to implement low-rent housing. Advocate new rural construction, affordable housing development and construction, suburban market development and construction, etc. , are the development direction that developers should focus on. Through the advent of a large number of low-end real estate projects, the housing needs of most citizens will be further met and living conditions will be improved.

Wang Shunzhong, an insider, believes that developers should control costs, ensure quality, reduce prices, repay the society, benefit the people, and build product brands and corporate brands that people like.

For consumers, it is also necessary to purchase houses rationally. Calling house prices up every day, buying a house every day, has a tendency to "help others."

Liu Rong, general manager of Zhengzhou Shenglong Real Estate, said that in the process of urbanization, there are the first, second and third groups of people entering the city, but they are often college graduates and migrant workers who have just entered the city, and they often compare their houses with the first group of people who have entered the city.

As Pan Shiyi said, if a person who has just joined the work wants to buy a suite, his income may be quite different from the current house price for the time being, and he can't even buy a new house without eating or drinking the wage income accumulated for decades. As a result, everyone has a lot of resentment and disappointment about the real estate industry, and even despair because they can't afford to buy a house.

Some experts also suggest that in the capital era, we must think about the real estate price in a different way: admit the constraints of reality and government financial resources and planning, reflect on the policy of reducing supply and curbing housing prices, then calm down, earmark land proceeds and invest more in affordable housing, so that the real estate price can have a stable anchor first, and then open up and broaden the investment, financing and trading channels of the commercial housing market to make it smooth.

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