Who knows what the specific work content of supervision of Huangshi Red Star Macalline is? What is the specific content? thank you

The supervision work of the two industries is basically the same: supervision is the same as sales supervision.

Job description

Cooperate with the store manager to do a good job in the sales of all kinds of goods of this product and the comprehensive management of personnel, services and environment, guide sales and services, decompose, convey and complete sales targets; Handle customer complaints and manage on-site behavior norms.

Edit the positioning and function of sales supervision in this section.

1, solve the practical problems in the sales front line and supervise the work of relevant personnel; 2. The bridge between the sales terminal and the company: convey the relevant information and policies of the company, and feed back the relevant information to the company in time; 3. Supervise the implementation of the company's marketing plans and policies, and maintain and promote the brand image.

Edit the basic quality of sales supervision in this paragraph.

1, serious and responsible working attitude; 2. Have basic knowledge of decoration; 3. Have good organizational communication skills, language expression skills, text organization skills and observation skills; 4. Familiar with chain monopoly management and basic knowledge of product and store operation; 5. Have certain training ability; 6. Working principles: quickness, accuracy, confidentiality and seeking truth from facts.

Edit the work of the sales supervisor in this paragraph.

1. Responsible for the operation management and maintenance of the sales terminal.

1, start a series of work; 2, daily guidance (commodity guidance, display guidance, service guidance, shop patrol support), and make a summary; 3. monopolize the supervision, construction and promotion of VI image; 4. Establish the confidence of shop assistants and agents in supporting all kinds of shops (including agents) and guide standardized operation; 5. Accept complaints from customers and agents in time, deal with them seriously and give feedback in time; 6. Evaluate the profit and loss rate of each store and franchise store every month, and put forward reasonable suggestions.

Second, the establishment and management of sales terminal files

Establishment and management of store information (store status, counters, excellent franchise stores, agent files); 1. Evaluate the reputation of the agent; 2. Regularly analyze the target market (competitive brands, fashion trends, consumer groups), timely feedback to the company and archive, so as to gain the initiative in market decision-making; 3. Guide all stores and franchisees to establish customer information and files.

Three. Training and evaluation work

1. Conduct training for store managers, salesmen and salespeople in various stores and counters; 2. Training, supervising and assessing the managers and shopping guides of self-operated stores; 3. Cooperation with regional and national training; 4. Supervise and assess the work of grass-roots managers and store employees in each market, and file them in time.

Fourth, the workshop inspection work

1. Investigate the business circle, popularity, frame structure, consumption power, etc. in the area where the store is located. ; 2. Investigate the economic strength, reputation, management ability and business experience of the agent; 3. Assist in developing new regional markets and put forward ideas and suggestions for the next step.

Verb (abbreviation of verb) promotion management

Including the management of new product listing, single product promotion, holidays, store celebrations, price reduction of old models, special price at the end of the season, unsalable products, etc. : 1, select and estimate the specific activities proposed in the plan, and put forward reasonable suggestions; 2. Track the production progress of promotional materials and the distribution of promotional goods, and strengthen communication between departments; 3. Guide the shops and agents to replenish the supply of goods reasonably, follow up the distribution of promotional materials, and ensure that the activities can be carried out in an all-round way; 4. Do a good job in the promotion of pop, commodity display and atmosphere guidance of shops and agents; 5. Supervise all stores and agents to report all kinds of data in time, including inventory and sales, and make statistical analysis; 6. Information feedback and summary of promotional activities.

Edit the supervisor's work permissions.

1. Have the right to guide matters related to specialty stores; 2. Have the right to suggest the adjustment of store personnel; 3. Have the right to supervise and inspect specialty stores and agents; 4. Have the right to supervise and assess the grass-roots shop assistants.

Edit the evaluation criteria of supervision in this paragraph.

1, timeliness and completeness of market information feedback; 2. Business ability and proficiency; 3. Manage the profitability of stores in the region; 4, the business ability of the clerk in the area under its jurisdiction; 5. The ratio of work enthusiasm to efficiency; 6. Information feedback from the supervised stores; 7. The supervisor's self-assessment is combined with administrative assessment.

Edit this new working standard for opening a shop.

First, the preparatory work before opening.

(1) Follow up the sketch design of the project, determine the drawing time and follow up for confirmation: 1. Understand the basic information (contact information, address, opening time, etc.). ) Learn more about opening a store from the developer's analysis report. Franchisees also need to know their funds, reputation, discount rate, etc. 2. Make the countdown table for opening and submit it to relevant departments (Planning Department, Logistics Department, etc.). ), and follow up the progress of engineering drawings (shop plan, shop elevation, display elevation, etc. ); (2) Subsequent matters after the lucky draw: 1. Review all kinds of drawings, and after confirmation, urge to customize the display stand, opening materials and promotional materials; 2. Urge customers to carry out renovation according to the confirmation (franchise stores only); 3. Cooperate with the planning department to formulate the new store opening promotion plan (franchisees need to negotiate with agents); 1), and consider implementing the store promotion plan that the company is currently carrying out; 2) Modify or draw up the promotion plan according to the local consumption characteristics and habits; 3) Pay attention to the promotion scheme of competitive brands in regional markets, and the opening promotion scheme should be targeted (opening advertisements, banners, show shows, etc.). ). (3) Payment follow-up (for franchisees only): 1. Confirmation of franchise fee and contract deposit; 2. Payment: 1), according to the store area; 2), referring to the provisions of the contract; 3), others; Remarks: estimate various expenses in time and urge remittance before delivery. (4) Subsequent distribution: 1, and confirmation of various documents (distribution proportion, amount, weight specifications and other related documents); 2. Provide specific delivery address to relevant departments; 3, determine the delivery path and time, understand the transportation cycle; 4. Fax all kinds of consignment notes to the person in charge of the store (self-operated store manager or agent) and follow them up in place; 5. Determine the departure date, arrange the itinerary in advance, and notify the person in charge of the new store.

Second, the countdown to opening (after the supervisor arrives at the target store)

(1) new store decoration guidance acceptance: 1. Follow-up material procurement: materials, floors, warehouse fire boards, etc. 2. Buy necessary commercial supplies for the exclusive store (including stationery: calculator, pen, marker, pad, clip, pad with clip, correction fluid, information kit, soft ruler, scissors, art knife, tape and tape table, popular lanyard/fishing line, double-sided adhesive tape, stapler, staple, pin, paper clip, price tag, etc.). ); Practical categories: KT board, stool, wastebasket, slippers, mop, broom, bucket, rag, Phillips screwdriver, fax machine (with external telephone line), feather duster, inkpad, seal (engraved with the name, address and telephone number of specialty store), air conditioner, etc. Layout of the surrounding environment of the store: laying red carpets, flower baskets, balloons and hanging banners in front of the store; 3, doors, gates, floors, ceilings, lamps, windows, warehouses and other decoration guidance and acceptance; 4, according to the specific standards of engineering drawings and the "VI standard of shopping mall image", check and accept every decoration detail until it meets the requirements of the company. Take some photos and file them with the drawings. (2), personnel recruitment, training arrangements, and relevant system formulation (time schedule is synchronized with 1): 1, personnel recruitment requirements: young people of school age whose age and appearance are required to be between 18-40 years old are upright and comely, and their female height is above 158; High school education or above is required, and the number is determined according to the store size (about 70 square meters, 2 people. If it is a large holiday to open a store, the number of people should be appropriately increased); 2. Solve the problems of salary, incentive measures, working hours, scheduling, etc. , and formulate work system, welfare system, reward and punishment system, promotion system, etc. According to the company's relevant systems and local actual conditions; The agency shall communicate and coordinate with the agent; 3. Formulation of training plan: time, place and form (theory/practice). After theoretical training, store practice will be arranged and then assessed. Theoretical training can last 1-3 days, and the training content is mainly about commodity knowledge, basic services and promotion skills. Practical training can be divided into bands: arrange exhibition training during the exhibition and arrange it before opening; Store affairs can be carried out at the daily meeting after opening, and follow-up guidance can be given during the business period. (3), store layout: 1, commodity display: 1), arrange personnel to count the goods and put them on the shelves; 2) Refer to the "Display Facade" for store display and window display according to the commodity category; 3) The use of POP and the placement of price labels, as well as the adjustment according to the lighting of commodity display; 4) For specifications, please refer to the monitor operation manual. (4) Perfect account: 1. Train relevant users (agents, store managers, cashiers, etc.). 2. Establishment of warehouse account; 3. Report on the establishment of the goods area of the store; 4, the establishment of the store invoicing accounts. (5) Trial operation (same as normal business, depending on the actual situation, see if it is necessary); 1, regular meeting: 1) Announce the theme, rules and precautions of the event, formulate oral publicity language, arrange personnel to distribute leaflets, and arrange the location of the store; 2) unify the terms of service and store slogan; 3) Arrange the personnel to be sanitary and clean, and formulate the sales payment process; 4) Anti-theft measures in the store when selling; 5) Precautions for regular meetings: During the opening period, regular meetings can be used to organize personnel for training and guidance. See the Marketing Personnel Training Manual for the contents of the daily regular meeting. 2. One-day trial operation of the sales process, including service, display and maintenance, accounting, atmosphere, etc. And give on-site guidance, correct mistakes, and greet the opening in the best state. The key point is to find and solve the events in operation in time: 1), personnel resignation, personnel assessment and job creation; 2), commodity allocation; 3) Business registration of local industrial and commercial departments, etc. 3. Standardize the store operation: 1) and standardize the sales process; 2) specification of sales etiquette; 3), the specifications of the display; 4), account specification; 4. Check the accuracy of accounting data; 1, to guide the management of goods (new product listing, replenishment, return, promotion, inventory, etc. ) and explain the company's various processes; 2. Establish communication: establish good communication with the store or franchisee, and get to know the financial status, personality and business awareness of the franchisee again in actual contact, so as to facilitate future cooperation and communication.

Third, after the opening

1. Fill in relevant forms (new store opening report, store tracking, business supervision, investment risk analysis, etc. ). 2. Write a work report, mainly including the following contents: 1), comprehensive overview: local human geography; Market economy, consumption capacity; Personal information of franchisees (business ability, interpersonal relationship and capital status); 2) Market competitive environment: competitive brands, specific materials, information feedback, peer comparison, etc. , the brand's product evaluation in the new market, consumer market acceptance (latest accepted styles, fabrics, prices); Detailed evaluation of promotional activities (valid data); 3) Personnel status of new stores: training methods and methods; Training effect; Evaluation of employees' quality and ability; 4) Overview of the opening process: comprehensive opening effect; Some problems and solutions in opening up; How to solve the problems left over from opening a shop. 3. The franchisee requires the agent to evaluate the supervision and support personnel. 4. Follow-up management: 1), sales tracking (regular analysis: goods, store management, climate, market consumption level, peer goods, peer competition); 5. All materials shall be included in the file management.

Edit this paragraph to supervise the daily work summary.

Business circle analysis

Site evaluation nStore basic information 1) Store width, business area, signboard visual effect 2) Distribution area (quantity), storage space, environmental safety 3) Rent, transfer fee, lease term, landlord related information nAgent related information (franchise store) 1) Understand the basic information of the agent (name, age, etc. 2) Understand the financial strength, business ability and management ability of the agent 3) Understand the reputation of the agent n Traffic conditions near the store 1) Lane direction and flow direction of pedestrians 2) Lane direction and flow direction of vehicles 3) Convenience of parking or driving 4) Other traffic conditions n Competitive brands 1) Goods (price, specifications, fabrics, etc.). 2) Promotion (advertising, promotion effect, promotion method, etc.). 3) The distance between the address of the competitive store and our store (distribution of business districts) and the competitive brand image 4) are not conducive to our store sales.

The second inspection workshop work

Purpose and function: Conduct regular shop inspections according to the annual shop inspection plan, so as to standardize the operation and improve the monopoly quality; Special support can also be provided at the request of the agent. 1. Pre-store inspection and support: 1) Understand the store files; 2) analyze the sales situation of a single store; 3) Make patrol plan and patrol route (the route should be kept secret in advance); 4) Prepare supporting articles (store address book, notebook, camera, customer feedback form, store manual, etc.). ); 2. Check the works: 1. Check the condition of the goods; Display, price difference, selling price, inventory, whether there is a fake sale, etc. 3) master the basic situation of the store. Check the maintenance of VI image and attach photos (including photos of shelves, display, decoration, lighting layout, window layout, salesman image, door head, facade, warehouse, etc.). 4) Check the comprehensive service quality (pre-sale, in-sale, after-sale, sanitation, etc. ) 3. Support work: 1) Suggestions on commodity operation, deployment and activities ① Selling points, features, combinations and matching methods ② Suggestions on main promotion of commodities ③ Strengthening guidance on cargo opening knowledge 2) Personnel training, Evaluation and store management 3) store display guidance 1 new product listing and product promotion guidance 2) product information provision 3) display props and POP display use guidance 4) at the same time, adjust the store display or guide the store to adjust the display according to the store plan 4) suggestions such as shelf adjustment and advertising investment 1) communication and indoctrination of the owner's business awareness: 2) convey the company's marketing ideas and policies to agents to improve their enthusiasm and confidence; ③ Communicate with the agent about the current situation and problems of the store. Understand their attitude towards the company, and convey the company's marketing ideas and policies ⑤ service guidance 1) store affairs and service operation guidance 2) after-sales and complaint handling guidance 4) feedback and follow-up 1) feedback (market information, franchisee's opinions, operating conditions and store image) 2) adjustment (store staff training, store management training, display adjustment and training) 3) suggestion (suggestion. 5. Comprehensive 1) Investigate and analyze the tour store market, draw a simple business circle map, and understand the monopoly standards of competitors. 2) Fill in some forms. 3) Write a summary report of the shop tour.

Third, establish store files.

1, store information management ①, owner's name, manager's name, store address, store area, communication method, similar brand ②, store discount rate, annual purchase amount, rebate, return rate, contract validity ③, store staffing, personnel training record, management, personnel communication ④, store advertising material size, quantity distribution, display props statistics, shelf type ⑤, store payment. Guide the store to establish customer information ①. Establish customer information (date of birth, address, telephone number, consumption level) ②. Assist the store to provide long-term customers with event notices, greeting cards and new product listing information.

Fourth, the training work

1. Agent training: enterprise profile, cooperation mode, company financial system, business circle analysis, contract specification, management courses (personnel, store service, account promotion) 2. Manager and foreman training: enterprise introduction, management courses (personnel, store service, goods, account promotion, service specification, display, cashier, periphery, clerk training, etc. ), job responsibilities of the shopping guide, standardized service, commodity knowledge, return service, basic display maintenance, team awareness, atmosphere adjustment, customer analysis, inventory operation, fire prevention awareness, etc. 4. Cashier training: all training such as shopping guide, cashier application, cashier standardization service, complaint handling, emergency handling, telephone answering standards, sales confidentiality measures, and broadcast atmosphere adjustment. Make a training plan according to the above training contents and the actual situation of the store.

Analysis of verb (Verb's abbreviation) Regional Management

1. Set the market indicators for each region. According to the sales of a single store in the same period last year and last month and various comprehensive conditions (such as local weather, special festivals or promotional activities, etc.), monthly indicators are allocated. ) and communicate with the store in time; Understand the highest monthly sales of local competitive brands and cooperate with target stores to exceed this goal. (The lowest value of franchisee index should be its rebate index). 2. Sales Tracking According to the comprehensive factors such as sales volume, store image, business circle, area, development potential, capital credibility, cooperation and company development goals, the area under its jurisdiction is divided into three grades of ABC, and the ratio of stores is about 2: 6: 2; The above stores should be managed in a targeted manner, as follows: 1. Class A stores: good image and perfect store management, but the competition in the target market is fierce. For such stores, the supervisor can start from the following aspects: a, due to fierce market competition, such stores can give timely feedback on goods, so it is necessary to strengthen the promotion of new products and give priority to meeting the goods requirements of such stores; B, strengthen communication with agents, understand the local market and competition, and actively guide, assist and cooperate with promotional activities; A, strengthen the communication with the store manager's foreman, learn about the sales and customer feedback information of this brand from the front-line sales staff, understand the goods and promotion of local competitive brands, and understand the ideological dynamics of agents from the side; B, reflect the suggestions of the agent to the company in time, carry out business exchanges, and enhance the confidence of the agent; C, strengthen the routine maintenance of the store's three-dimensional image (service, decoration quality, etc.). ). 1, Class B Store: Business is relatively balanced, but sometimes there are ups and downs. The image and management of the store are acceptable, which is more in line with the company's work and has great potential. For this supervisor, he should do the following: a. communicate with agents frequently, understand their ideas and listen to their opinions to increase their confidence; B, pay attention to the agent's capital flow, because it is possible that the agent will operate other brands and disperse the investment in this brand; Strengthen the guidance to agents in commodity management, pay close attention to their inventory and reduce the backlog; D. Remind agents to do promotional activities suitable for the local market during some festivals; E, increase support, and strive to make it have the quality of A-level stores; 2. The sales, management and image of Class C stores are unbalanced, and the contract may be terminated halfway. The supervisor should pay attention to the following aspects for the cooperation required by the company: a. Pay attention to its book status, and it is best not to owe money; B, supervise and monitor the distribution and return of goods and upload all kinds of data in time; C, grasp all kinds of data in time to prevent them from selling market goods and urge agents to pay attention to the store image and personnel management; D. Recommend best-selling products and local promotion methods to the agent, try to cheer him up and make him feel that the company still values him; E, strengthen communication with agents, guide them to find a breakthrough in performance and develop in the direction of normalization, but treason is the main input field of energy; Third, the promotion activities suggest new listings, single product promotions, holidays, store celebrations, special sales at the end of the season, and promotion of unsalable funds ... Every sales cycle must rely on a perfect promotion activity to urge goods to occupy the market and seize business opportunities in the fastest and most favorable way. The success of promotion depends on the activity and planning and the operation process of the activity. 1, the specific plan of the activity operation (try to draw up it yourself), pay attention to grasping and amplifying the opportunities. Factors to be considered: ①. Set goals; 2. Promotion objectives; 3. Promotion time; 4. Publicity content; 5. Promote the theme; 6. Operation details; ⑦. Estimate 2. Assist in planning and production, and pay attention to communication between departments (production of publicity materials). 3. Guide agents to replenish goods reasonably and follow up the distribution of promotional materials to ensure that the activities can be carried out in an all-round way. 4. Make posters, merchandise display and store atmosphere guidance for agents. 5. Supervise agents to upload all kinds of data in time, including inventory and daily report, and make registration. 6. Information feedback and activity summary. Four. Fill in various reports V. Matters needing attention in daily communication 1. Don't make a promise to the agent easily when you are not sure. You must reply or solve the promised things within the specified time without delay, so as not to lose the trust of the agent. 2, pay attention to control emotions, can't have a dispute with the agent, difficult things can be reflected to the supervisor at any time. 3. Keep all kinds of information and data well. Do not disclose company secrets to agents or others at will, and abide by business ethics. 4. In case of complaints from agents or customers, keep calm, listen first, then apologize, and finally explain patiently. 5, to understand the agent's temper, local customs and taboos, otherwise there will be misunderstandings. 6. Pay attention to your speaking skills. When you call an agent to communicate, you must first think clearly about what you want to talk about and what you want to know. Don't talk for a long time without content. 7. The supervisor is a professional manager. They should pay attention to their professionalism, what to do and what not to do. They should start with their own "professional management" and gain the respect of agents, instead of making agents afraid of you or don't understand you or cooperate with you.

Edit the disciplinary requirements of sales supervision in this paragraph.

First, we must be fair and just, abide by the company's various management regulations, and not influence others' work subjectively. 2. Be friendly, modest and polite to the store manager, agents and shopping guides, and be proactive. Third, be strict with yourself and don't go to all kinds of entertainment places. Four, are not allowed to eat and drink in the office. Five, in the store supervision, are not allowed to comment, blather, should be carried out in strict accordance with the evaluation criteria. Six, in foreign market research, should strictly abide by their own identity, are not allowed to comment on other brands on the spot. Seven, strictly abide by the financial discipline, specifically according to the marketing company travel reimbursement system. Eight, are not allowed to disclose the company's business secrets, and shall not harm the interests of the company. Nine, are not allowed to help the public, take the agent's things and accept all kinds of small gifts. Ten, be frugal, not waste, not extravagance. Eleven, are not allowed to travel to scenic spots. Twelve, are not allowed to participate in all kinds of gambling, drug abuse and other illegal acts. Thirteen, regular feedback supervision progress, report the work; In case of special circumstances, you must report to your superiors in time, and you are not allowed to handle it at will. 14. Do not disclose the supervision work schedule, and keep the supervision work confidential. 15. The supervisors shall wear neutral clothes and are not allowed to wear strange clothes. Sixteen, when traveling, you must pay attention to safety when you go out at night. 17. Abide by the company's relevant rules and regulations, disciplines and national laws and regulations.