Orientation of real estate planning

Before the public sale of real estate, we should make full preparations, make careful plans, don't fight uncertain battles, and don't rush into battle. With a simple and extensive marketing mentality, you must be very sure. Because before the sale of real estate, the society didn't know much about it, and careful preparation meant the opportunity to seize market share. If the preparation is not sufficient, it will directly affect the sales of real estate, which also means pushing the market share to others' arms. We should accurately grasp the meaning of sales.

How to prepare carefully, we should pay attention to the following questions before the real estate is sold publicly: First, how to choose the target group in the market where the real estate is put into use, that is, what kind of people will buy the building. The positioning of marketing and the choice of consumer class are closely related to the regional economic environment, consumers' living habits and cultural level. Secondly, the function and crowd distribution of the block where the building is located; Third, what kind of function and grade the property belongs to. Only by understanding these premises can we grasp the positioning.

Positioning is divided into the following contents: due to different consumption levels, many real estates have formed high-grade residential areas, "aristocratic" residential areas, ordinary residential areas and so on through natural selection of value orientation. Real estate developers can use the method of forming property grades to give certain identity characteristics to the class living in the community-symbolic positioning. For example, the Mid-Levels in Hong Kong, Jincheng in Guangzhou, Mingyuan Garden, Baiyun Fort, Country Garden, Longyuan Villa in Beijing and Beverly Hills in the United States. It is the result of this natural selection, and it is also a symbolic group created by developers. They realize their sense of belonging, honor and pride through buying and living.