Characteristics of property service model

Property service integrator, also known as the general contracting mode of property service, is the mainstream management mode of property service in developed countries and regions at present, and it is also the development direction of property service enterprises as property service providers. It is characterized in that the property service enterprises integrate the special services of each subcontracting enterprise into a comprehensive property service product for owners through front-end planning services (designing management mode, formulating management scheme and selecting subcontracting enterprises), middle-end supervision services (supervising service process and controlling service quality) and back-end evaluation services (summarizing customer evaluation, communicating customer needs and judging subcontracting enterprises). Its essence is that property service enterprises use professional abilities such as planning, coordination, communication and evaluation to help owners buy professional property management services by controlling the front end and back end of the property management value chain.

The corresponding charging mode of property service integrators is charging system, and the applicable customer types are mostly single property owners and more professional owners. From the point of view of property management, the advantages of this model are based on the service cost, open and transparent financial revenue and expenditure, reducing the information asymmetry between the two parties, and helping to eliminate misunderstandings and contradictions between the service buyers and sellers; For property service enterprises, this model is conducive to ensuring remuneration income and reducing business risks. The disadvantage is that the professional ability of both parties to the transaction is high, and the supervision cost of the owner to the property service enterprise is high; For property service enterprises, this model lacks the internal motivation of service cost control, and it is difficult to obtain excess profits and achieve rapid growth.

The promotion and popularization of the mode of property service integrator, from the perspective of professional quality, mainly depends on the ability of enterprises to integrate and tap the value chain of property services. Property service enterprises know more about property management than customers and their professional advantages than special service providers, which is the core of their value chain integration and control ability; From the external conditions, it mainly depends on the maturity of the special service market and the implementation of tax support policies. Only when the professional service markets such as cleaning, greening, maintenance and order maintenance are fully developed can we ensure that the property service integrator model has a comparative advantage over the property service provider model. Only by establishing the labor remuneration tax and popularizing the value-added tax system can we ensure that the property service integrator model will become a win-win choice for property service enterprises and owners.

2. Property asset operators

Property asset operator, also known as property asset management model, is an advanced business model derived from the expansion of property from consumption function to investment function and from use value to exchange value. Its characteristic is that the owner not only entrusts the daily maintenance, conservation and management of property hardware to the property service enterprise, but also entrusts the daily investment, operation and management of real estate with asset attributes (such as rental management, property investment, marketing planning, sales agency, real estate financing, etc.) to the property service enterprise. ) to the property service enterprise. In essence, property service enterprises use customer resources and professional skills to provide owners with traditional property management and real estate investment and financial services, thus obtaining double benefits of property service fees and asset management commissions. This is the property management based on the property management platform.

The mode of property asset operator is that property service enterprises use professional skills to create property asset value for customers. This essential feature determines that the successful promotion of this model must meet three constraints: First, the property itself should have high commercial value. Unlike ordinary residential properties, which mainly meet the use value, the operation mode of property assets is mainly oriented to income-oriented properties, such as office, commerce, leisure and entertainment, with high profit return. Different from the basic service mode of entrusting part of the property, the operation of property assets usually includes the exclusive part of the property and the whole building entrustment. Second, property service enterprises should have strong professional skills. Compared with property service providers, the property asset operator model requires property service enterprises to have not only the maintenance skills of buildings and their ancillary facilities, but also the comprehensive professional abilities of property management such as market research, investment planning, asset evaluation and financial analysis. Third, property services companies have strong risk management and control capabilities. Different from the low income of the property service integrator model, the higher commercial profit of the property asset operator model is bound to be accompanied by higher commercial risks. The capital operation ability and risk management and control ability of enterprises are not only the credit basis that owners must examine when making business decisions, but also the security guarantee for property service enterprises to successfully operate property assets.

3. Property security service providers

Property security service provider, also known as property logistics service model or property support service model, is a mixed management model born in the property management industry in line with the trend of socialization reform of logistics services. Its characteristic is that property service enterprises are not only engaged in property management business, but also entrusted to provide logistics services such as catering, conference, reception, transportation and logistics. , so as to fully meet the diversified needs of customers outside the non-mainstream business. In essence, property service enterprises are logistics support departments that replace customers, and provide comprehensive solutions for customers' logistics support needs in a market-oriented way, so that customers can pay close attention to the development of their core business and the creation of brand value.

This model is a rational choice for property service enterprises and customers. From the perspective of real estate service enterprises, market competition makes it necessary to tap the relevant needs of customers and provide value-added services while providing real estate services. When related value-added services are combined with real estate services, the optimal allocation of resources, effective cost control and barrier-free communication of customer information can be realized. From the customer's point of view, the professional division of labor makes it necessary to separate logistics services from core business. Property service enterprises integrate scattered logistics services to form a unified security system, which is conducive to improving management level and labor efficiency, improving working environment and service image, improving service quality and customer satisfaction, thus enhancing their core competitiveness.

Compared with other business models, the property security service provider model puts forward higher requirements for the customer relationship management ability of enterprises. Under the general business model, property service enterprises only pay attention to the needs and satisfaction of contract customers. In the mode of property security service provider, customers have two or even more levels of characteristics, which can be divided into target customers, end customers, internal customers, external customers, fixed customers and mobile customers. Property service enterprises should not only meet contract customers, but also meet contract customers, which requires property service enterprises to formulate and implement targeted customer relationship strategies and customer satisfaction strategies according to the characteristics of target objects.