Marketing plan of pet products

The planning book column has compiled the marketing planning book for pet products for you. Welcome to reading. For more information about the proposal, you can visit the proposal section.

I. Market analysis

(1) The market survey shows that most families with pets are middle-income families, and 78% of them are highly educated and have the consciousness of keeping pets rationally. Pet clothing is also widely used with the trend. For example: pet collars, belts, pet grooming, pet clothing, pet training and pet daily necessities and many other products.

Second, the brand marketing strategy

Enlarge the price difference between wholesale and retail and mobilize the enthusiasm of wholesalers and middlemen.

Give appropriate discounts and encourage more purchases. At the same time, you can buy two pieces at a discount of 8.8.

Based on cost, with the price of similar products as reference. Make the product price more competitive.

Third, product strategy.

According to the types of pets to design clothing, pet clothing products, as long as simple packaging processing can be done. But clothing must be elegant, bright-colored, unique, lovely and most important.

Fourth, activity planning.

1, when the product goes on the market, due to the lack of popularity, some initiatives can be held to attract the attention of the masses.

2, the store layout should be perfect, giving people a sense of harmony. Good lighting, clean storefronts and large specifications. You can refer to some photos of pet models to render the atmosphere and stimulate consumers' desire to buy.

I recommend it carefully.