Ask for the name of a real estate enterprise department.

* * Responsibilities and scope of the Development Department of Real Estate Development Co., Ltd.

First, the work content:

1, responsible for the strategic research of project development, rhythm arrangement and control, and related procedures of real estate development process.

2. Be responsible for the evaluation, selection, monitoring and quality acceptance of suppliers related to the project development process.

3. Market research, analysis, positioning and product development.

4, project brand, image packaging planning

5. Data collection and policy research

6. Find projects, cultivate resources and provide feasibility study results.

7. Establish and maintain public relations and network resources.

8. Complete the post-evaluation of relevant work.

9. Participate in the planning, demonstration and coordination meeting of relevant departments.

Second, the content description:

1, responsible for the strategic research of project development, rhythm arrangement and control, and related procedures of real estate development process.

According to the development needs of the company and the present situation and development prospect of local real estate, do a good job in the development strategy research and arrange the development rhythm reasonably. In order to get the best return on investment.

(Through the full investigation of the local market, combined with the indicators of the project and the strategic requirements of the company, the stage development, time to enter the market, product positioning and customer orientation of the project were deeply studied and discussed, and finally an executable, moderately advanced and most market-oriented scheme was formed. To maximize the profit of the company's project development and contribute to urban development as the basic starting point)

Various procedures in the process of real estate development. Handle various procedures before and after land acquisition, land construction and development, and product sales.

(According to preliminary statistics, the complete development of a project requires about 105 procedures (it requires 105 official seals), which requires the developer to have professionals to follow up and handle the relationship between various counterpart government functional departments. Of course, in view of the current inefficiency of domestic administrative organs, this work requires not only the professionalism of staff, but also their enthusiasm, pioneering and social entertainment.

2. Be responsible for the evaluation, selection, monitoring and quality acceptance of suppliers related to the project development process.

In today's increasingly detailed division of labor in the industry, the main responsibility of developers should focus on investors. The main goal is to integrate and rationally use resources and strive to obtain the highest return on capital. The downstream work of related development work should refer to the mature mechanism of developed countries and be entrusted to professional companies in the form of outsourcing.

At present, the main outsourcing work of real estate developers are:

Outsourcing work supplier

Surveying and mapping work-surveying and mapping units

Building engineering-building contractor

Design work-architectural design institute, landscape design institute, municipal engineering design institute, etc.

Planning sales work-sales agents, consulting companies.

Property management-property management company

The work with suppliers is mainly pre-project evaluation, selection and confirmation, and post-project work, cooperation, supervision and inspection.

(In all aspects of contact, selection and negotiation with suppliers, it is necessary for the development department to have professionals to check. Developers should pay attention to the integration of various resources. All suppliers are just a resource for us to successfully complete the project development. If we want to integrate all kinds of resources, we need to have all kinds of professional knowledge of all suppliers and have higher domain control ability than them. And this ability is also a good resource for enterprises. )

3. Market research, analysis, product positioning and product development.

Market research and analysis:

The collection and analysis of market data is mainly to grasp the regional industry trends, collect, sort out and analyze (predict) the data of peer markets, investigate and analyze market opportunities and threats, establish a regional peer real estate database, and continuously track the projects that may have an impact on the sales of this project in the region. Analyze the sluggish and stagnant products in the region to provide reference for product research and development and smooth development of the project.

Product positioning and research and development:

According to the analysis of market survey results, research and develop products to be developed, and put forward the most reasonable product suggestions.

According to the regional consumption habits and the cutting-edge design concept of the industry, research the products to be developed and form opinions to guide the design institute. This part of the work is jointly participated by our company, planning organization and design institute, and the design institute forms a plan.

4, project brand, image packaging planning

According to the analysis and research of market research, accurately locate the customers, and plan the project brand and image packaging according to the marketing strategy suggestions of the planning organization and the brand demand of the company.

(The packaging planning and development department of the project brand and image, while implementing the project marketing strategy, combines the professional advice of the planning and agency company, embarks from the market reality and integrates according to the development concept of the company, so as to achieve the organic combination of the packaging and marketing planning of the project brand and image and help the marketing promotion of the project. )

5. Data collection and policy research

Data collection and policy research are mainly aimed at the collection and research of national macroeconomic and industrial policies and regulations.

This work mainly focuses on the research and application of relevant industry policies that are being implemented, collects new real estate industry policies, analyzes relevant policies that will be or may be introduced soon, studies cases, and puts forward the possibility of rational utilization of policy opportunities, risks and avoidance methods.

Real estate is an industry closely related to national policies. The implementation of new industry policies and standards formulated by relevant ministries may play a decisive role in the development of real estate, including industry standards, financial policies, trading rules and land policies. The Development Department needs to have a broad vision of Ming Rui and sort out and analyze all kinds of information that may be used. In the future, after the company grows, it is necessary to set up a special policy research institution to follow up. )

6. Find projects, cultivate resources and provide feasibility study results.

The development of the company must have a long-term plan. The operation of a project should not only win the return for the company's investment, but also pay attention to the company's sustainable development. Finding a sustainable development project for the company is also an important task for the development department. Make use of the existing social resources and network resources, extensively collect the latest investment opportunities in the market, conduct preliminary research on the project, provide feasibility study reports to the company, and provide choices for the company's development.

The importance of this work is self-evident, and a suitable project will provide a good platform for the company's future development. Of course, to carry out this work in the development part needs to fully cultivate social resources, because most of the high-quality resources in society are in the hands of a few people, so the cost of obtaining information is relatively high. After providing the feasibility study results to the company, the company will make comprehensive consideration. )

7. Establishment and maintenance of public relations and network resources:

Mainly aimed at the work contact of government functional departments related to real estate, establish good interactive relationship with functional departments, go through relevant formalities, collect regional and industry-related information, communicate with key industries and enterprises in the region, and cultivate good social relations.

Mainly involves the following departments:

The first-level government (province, city, district, town, street office, etc.). ), Planning Commission, Land and Resources Bureau, Construction Committee, Planning Bureau, Demolition Department, Real Estate Administration Bureau, Public Utilities Bureau, Industry and Commerce Bureau, Taxation Bureau, Fire Brigade, Environmental Protection Bureau, other government-managed institutions, news media units, large companies in the development zone, real estate industry associations and other peer companies.

(This work is also the focus of the development department, especially in the communication and negotiation with government departments, we need to have considerable wisdom and high communication skills, strive for the best indicators of project development, and handle the balance of relevant interests between the government and developers. Economic benefits are related to the smooth development of the project. )

8. Complete the post-evaluation of relevant work.

After the development department has completed all the work of the early development, there is still a very important work link, that is, the post-evaluation of the work, which is a comprehensive acceptance of the early work regardless of success or failure. After completing the operation of a project or a phased work, the development department needs to review and evaluate the process of the preliminary work.

(For the enterprise, it can provide reference for the subsequent operation of the enterprise and check the decision-making and audit basis for the manager; It is also a good way for individuals to examine themselves and improve themselves. )

9. Participate in the planning, demonstration and coordination meeting of relevant departments.

This work belongs to the horizontal communication within the company. As the executor and decision-maker of the company's preliminary work, the development department should participate in the horizontal communication among various departments within the company as much as possible, participate in the demonstration meeting, coordination meeting and planning meeting held by the company's engineering department, finance department, legal department and other departments on related issues, and put forward constructive opinions conducive to the company's development and good development of the project.

(During the project development, there will be many seminars, scheme demonstration meetings and financial meetings in various departments within the development company. Regarding the specific work of the project, the development department will make relevant suggestions on the above work with its own understanding of the market and professional perspective. )

Responsibilities of the planning department

1. Study macro, meso and micro markets and collect market consultation.

Second, conduct regional market research.

Third, learn about competitors and competing real estate, including the scale, greening, supporting facilities, etc ... to find out similarities and differences.

Fourth, evaluate the satisfaction of employees and customers inside and outside the enterprise.

Fifth, study the target market and target customers, and really create new ideas.

Six, regularly submit decision-making information reports to business leaders.

To sum up, such a department can be named Development Planning Department!