Detailed information collection of Pernod Ricard

Pernod Ricard Group was formed by the merger of Pernod Ricard (founded in 1805) and Ricard (founded in 1932), the two largest liquor companies in France, in 1975. At present, Pernod Ricard Group is one of the three largest wine and wine groups in the world. Headquartered in France, Pernod Ricard Group has 72 manufacturing enterprises and 65,438+02,250 employees worldwide. Is a world-class wine producer and seller. Through long-term development and internal tapping, the group has become a powerful wine giant in the world.

Basic introduction Chinese name: Pernod Ricard mbth: subordinate: wine group headquarters: French production enterprise: 72 group introduction, about the group, acquisition, brand casting, multi-brand management, brand connotation, social responsibility, recycling, drunk driving prevention, domestic distribution, brand introduction, related products, its brands, Beijing company, international awards, Le Ma Jian, group introduction1 Today, Pernod Ricard has grown into the second largest liquor and wine group in the world and the largest group outside the United States through rapid development and acquisition. The group has the most complete product categories in the industry, and the products sell well all over the world. At present, among the 100 liquor brands with the largest sales volume in the world, Pernod Ricard has as many as 20 brands with a total sales volume of 77 million cases. In the wine market, Pernod Ricard has become the third largest quality wine supplier in the world. In the global market, Pernod Ricard ranks first in the Asia-Pacific region, first in continental Europe and Ireland, first in Central and South America and second in North America (including Mexico). Strong distribution channels and networks cover the whole world. As the largest alcohol producer in the European Union, Pernod Ricard ranks first in Europe, Asia and Latin America, and second in North America and Africa. Its brands such as Martell, Chivas Regal, Royal Salute and ballantine have become the leading brands of various alcoholic drinks in the Asia-Pacific region. It is in a leading position in the global tourism retail market. Pernod Ricard is the only wine and spirits producer with a research center in the world. The Group's Global Research Center in Credi, France, carries out and supports the research projects of the Group and its subsidiaries, mainly focusing on the development of new products and processes and the exploration of new methods of sensory analysis. The center also pays special attention to how to always ensure a high level of product quality. In addition, the center is also committed to related research on alcohol dependence. The group participated in the establishment of an independent institution, mainly engaged in alcohol-related medical research. The Institute funds and conducts research projects involving biomedicine, epidemiology and human sciences. These research activities are managed and supervised by an independent scientific committee, which is widely respected by the scientific and public health circles. The core values of "decentralized management" and "respect for individuals" advocated by Pernod Ricard are undoubtedly the soul of the whole corporate culture. The formation of core values is not only conducive to establishing a clear image and winning trust and respect; Internally, group members can keep pace with Pernod Ricard. This culture of decentralized management and respect for individuals makes Pernod Ricard different from other companies, which brings about the effective operation of the group and forms the cultural foundation enjoyed by the members of the group, which is the basis for current and future success. Pernod Ricard Group's successful development strategy is as follows: it has both global brands and local brands all over the world; local brands can strengthen the distribution network of each market and support the development of global brands. Since 1975, Pernod Ricard Group has become the second largest wine and spirits group in the world through rapid development and acquisition, with many famous wine brands and product marketing. Through the merger of schlegel, Pernod Ricard Group has a wider and more balanced global coverage, which not only occupies a leading position in Europe, but also plays a decisive leading role in Asia, Central and South America and North America. Pernod Ricard Group ranks second in the global spirits and wine industry. Pernod Ricard has been actively committed to the sustainable development strategy and advocated rational drinking. Pernod Ricard acquired United Domenico and Vin&; Spirit. Acquisition: July 26th, 2005, Paris, France. Pernod Ricard, the third largest liquor supplier in the world, and Fortune Brands of the United States jointly acquired Allied Domecq, the second largest liquor company in the world, for 7.6 billion euros. Pernod Ricard has become the second largest liquor and wine group in the world and the largest group outside the United States. This is also the biggest reorganization of the global liquor industry in recent years. After hearing in the High Court of England and Wales on July 22nd and 25th, and registering the judgment of the High Court in the British Companies Registry this morning (July 26th), the agreement scheme has come into effect. The acquisition of United Mei Duo has been completed. The process of selling assets to Fujun Company can also be started now. The business of Napoleon Cognac will be transferred to Fujun Company in the next few days. Patrick Ricard, Chairman and CEO of Pernod Ricard Group, will be the new chairman of the board of directors of United Domenico. He commented on this successful acquisition: "This transaction provides us with an unusual opportunity to become the second largest wine and spirits group in the world and bring us closer to the first position in the market. I would like to express my heartfelt thanks to the employees of the Group and our consultants who have contributed to the success of this transaction. We can now start integrating teams and brands according to our decentralized management model. " Pernod Ricard is one of the world's leading wine and spirits groups. The successful acquisition of United Dome made the group the second largest in the world and the largest liquor and wine group outside the United States. In the future, Pernod Ricard Group will have 65,438+04 global pillar brands: Ricard, ballantine, Chivas Regal, Caroit, Malibu, Buffiere, Havana Club, Absolute Vodka, jameson, Martell, Glenlivet, Jacob Creek, Mumm and Paris Water-Ru? T at the same time, many local brands owned by the group can provide financial support for the comprehensive distribution network, thus ensuring the development of global brands. Pernod Ricard's group strategy is based on decentralized management mode. On the one hand, relying on brand companies to formulate the global development strategy of brands; On the other hand, it is up to the distribution subsidiaries to adjust their strategic focus according to the needs of the local market. Multi-brand management of OEM brands One of the characteristics of Pernod Ricard Group is to implement multi-brand management. The brands under the group are dizzying. Only key brands, including 12 strategic brand, other strategic brands and major local brands, add up to nearly 30. In order to cooperate with multi-brand operation, Pernod Ricard has established a unique management structure. The top layer is the holding company, which is divided into two parallel parts: brand holding company and the group's branches in various countries. The brand holding company is responsible for the production of each brand and its global marketing strategy, and the branch company is responsible for the local promotion and distribution channels of global strategy. In order to fully mobilize the enthusiasm of brand manufacturers, Pernod Ricard has implemented strict decentralized management. There are only 130 employees in the group headquarters, accounting for only 1% of the global employees. The role of the headquarters is to formulate the overall development strategy and ensure that enterprises in various countries implement it according to the actual situation, but it will not interfere with the management and marketing of local brand manufacturers. With the implementation of multi-brand strategy, competition between different brands is inevitable. How does Pernod Ricard deal with this problem? The answer is: the Group delegates the decision-making power to its subsidiaries, which make decisions according to local conditions, but each branch must make it clear that the 12 brand that the Group focuses on will always be given priority, which is a guiding suggestion for all branches in the world. How brand connotation makes a brand a "century-old brand" is an interesting topic. Pernod Ricard will not put the "Pernod Ricard" logo on the bottles of each brand, but will highlight the characteristics and cultural heritage of each brand and let the brands speak for themselves. And many well-known brands with a long history in this group are first built on excellent internal quality. Simple packaging is more important than connotation. Take Martell, an important brand of Pernod Ricard as an example. Its history can be traced back to18th century. Last year, its global sales reached 165438+ 10,000 cases. Actually, Martell's wine bottle has not been changed since 19 12. Martell is a high-grade brandy produced in cognac, France, and its strict requirements in the production process can be described as "harsh". According to French law, the protected cognac must be grapes from six cognac producing areas, white grapes, which have been distilled twice and matured in oak barrels. Martell, on the other hand, demanded to reach a higher standard, and only four producing areas with good soil quality were selected. In the distillation process, the first bottle of wine and the second bottle of wine should be distilled again, while the lighter barrels in oak barrels were selected, and more wines with strong floral fragrance were selected in the blending process. A series of strict standards make Martell brand "mellow, light and elegant" quality recognized by the market. The core values of "decentralized management" and "respect for individuals" advocated by Pernod Ricard are undoubtedly the soul of the whole corporate culture. The formation of core values is not only conducive to establishing a clear image and winning trust and respect; Internally, group members can keep pace with Pernod Ricard. This culture of decentralized management and respect for individuals makes Pernod Ricard different from other companies, which brings about the effective operation of the group and forms the cultural foundation enjoyed by the members of the group, which is the basis for current and future success. Social Responsibility In China, while local liquor enterprises still regard charitable donation as the only way to promote social responsibility, Pernod Ricard, as the second largest liquor and wine group in the world, is interpreting the social responsibility of liquor enterprises with its exemplary actions. Recycling In Pernod Ricard-style environmental protection activities, it is nothing new that foreign wine bottles become carpets. Because of the strong sense of social responsibility of the two companies, two unrelated projects can be wonderfully linked. Recently, Pernod Ricard China, a well-known foreign wine company, joined hands with Tandos, a leading manufacturer in the global commercial flooring industry, to use large-scale recycled empty foreign wine bottles as recycled materials for carpet production. In this innovative cooperation, Pernod Ricard China provided recycled empty bottles, and the crushed empty bottle powder was processed by Tandes Suzhou Factory to replace the traditional mineral raw material calcium carbonate for carpet making. It is reported that the carpet using this material has been officially put into production. Qi Dehui, managing director of Pernod Ricard China, said that making empty bottles "turn waste into treasure" through innovative technology provided a win-win opportunity for the two companies; Pernod Ricard China has cooperated with drinking channels such as bars for many years to recycle empty bottles, including Chivas Regal, Martell, ballantine, Royal Salute and other brands. The recycling of empty bottles can not only minimize the possibility of illegal counterfeiting of foreign wine, but also be used as raw materials for recycling glass products, effectively curbing the waste of resources. The successful cooperation with Tanders not only provides a good recycling channel for Pernod Ricard to recycle empty bottles, but also creates a longer-term social value for the company's empty bottle recycling action. Opposing drunk driving has always been one of the important ways for Pernod Ricard to give back to China society. Since April 2005, Pernod Ricard China, together with China Road Traffic Safety Association and local road traffic safety departments, has carried out a series of public welfare education activities with the theme of "Say No to drunk driving", such as opening public welfare education websites, broadcasting public welfare advertisements of "Don't drive after drinking" in ten provinces and cities across the country, distributing a large number of public welfare posters and publicity materials in Beijing, Shanghai and Guangzhou, and placing outdoor light boxes in major business districts and prosperous areas in Shanghai. At the same time, Pernod Ricard has joined hands with Sina to conduct an online survey on "Opposing Drunk Driving" for three consecutive years. Recently, Pernod Ricard even launched a new warning label labeled "Don't drive after drinking, minors and pregnant women don't drink alcohol" for Pernod Ricard's products sold in China market. The activities received good social response and achieved remarkable results in educating the public to stay away from drunk driving. Pernod Ricard's creative promotion of "don't drive after drinking" and "injured car" won the "2007 Print Advertising Award". Pernod Ricard is the undisputed first among imported wine and spirits enterprises, and ranks in the top ten among domestic wine and spirits enterprises. Pernod Ricard (China) Trading Co., Ltd. has a distribution network all over the country. The seven branches are located in Shanghai, Beijing, Guangzhou, Shenzhen, Xiamen, Wuhan and Chengdu. 1. Martell Di Chin Martell is one of the most brilliant alcohol brewing in Martell family, which is brewed by Martell's best "water of life". 24K pure gold is selected from the bottle cap to the bottle body, which fully shows that this wine has been tempered like barefoot gold. It is a rare strong cognac, suitable for drinking on important occasions with extraordinary significance. Martell Extra silver Martell statue was first mentioned by Theodore Martell in a letter to his brother Frederic Martell in 18 19. Carefully prepared by the best cognac, it perfectly interprets the meaning of nobility and elegance. 13. Martell XO Martell XO Martell XO is a perfect innovation of cognac art, a delicate balance of strength and elegance. The arched artistic bottle is a symbol of wisdom and inspiration. Martell Blue Ribbon is regarded as a classic by many cognac connoisseurs around the world. Martell Cordon Bleu, which was carefully prepared and made by Edward Martell on 19 12, became a legend in cognac with its unique taste, appearance and positioning. ⒌ Martell nobles of the famous Martell choose aged cognac to create a mellow, smooth and mature taste with lasting fragrance; The extraordinary streamlined bottle body design with cut surface is suitable for attractive people with natural noble temperament. Martell VSOP, Martell's gold medal, was born in 1840, and enjoys the golden statue of Louis XIV, which is full of royal style. Elegant and mellow taste, suitable for drinking with ice and making cocktails. Royal Salute 2 1 Royal Salute 2 1 year-old Royal Salute is made of high-quality grain and malt whisky. After more than 2 1 year's rigorous brewing, it has become a whisky that is respected all over the world and given as a gift to successful people. ⒏ Chivas Regal 12 Chivas Regal 12 Aged Chivas Regal 12 has a mellow, plump and soft taste, which is an indispensable part for people to gather and share and raise their glasses at any time and place in the world. Chivas regal 18 aged Chivas regal 18 aged Chivas regal 18 aged Chivas regal was created by Colin Scott, Chivas regal's chief bartender, and signed by Chivas regal. This whisky is considered to blend the essence of Chivas regal-mellow, delicate, unique and outstanding, and at the same time, it gives people. ⒑ Glenlivet Glenlivet Scotch Malt Whiskey is the representative of Speyside Scotch Malt Whiskey, with balanced taste, mellow and soft. ⑴ 30 years in ballantine and 30 years in ballantine are the oldest and rarest varieties in ballantine series. This wine is extremely limited in stock and is the best in whisky. 5. ballantine 17 ballantine 17 aged ballantine 17 is a mild, complex and mellow wine with oak aroma and mellow taste, which provides a classic and excellent taste for real connoisseurs. ⒔ ballantine 2 1 year ballantine 2 1 year old ballantine 2 1 year sweet and mellow, smooth as silk, loved by all connoisseurs, as a perfect gift. Ballantine 12 ballantine 12 aged ballantine 12 is a smooth and complicated whisky. It was born in 1950s, and blended more than 40 single malt whiskies and grain whiskies. It has been brewed for at least 12 years. 5] ballantine Special Alcohol The best ballantine Special Alcohol in ballantine is a complex, exquisite and elegant blended scotch whisky. It tastes very modern. Its original fragrance and complex and exquisite style come from the flavor of more than 50 single malt whiskies. Jameson Zunmei Alcohol with smooth taste is a high-grade whisky brand from Ireland and a leading high-quality Irish whisky in the international market. As one of the best-selling high-quality Kentucky bourbon in the world, Witkey has inherited the glorious tradition of American whiskey and has the noble quality of bourbon. Ricard's fennel wine, which sells every product in the world, has long been loved by European consumers. It is made of all natural raw materials by using the mysterious formula originally created by Paul ricard. ⒙ Pano Pano was born in 1805. Pano is the oldest and most international French fennel wine brand. Its unique taste comes from the careful preparation of star anise essential oil. Aromatic plant extract. Borova Polish Vodka is made from pure rye. Its taste is smooth and refreshing, with the sweetness of rye. Bifidobacterium beer was founded 150 years ago, and it is a high-quality gin brand with the largest export volume in the world. The secret of its success comes from its original formula, which has been kept strictly confidential. At present, Bifuda is the only gin produced in London. 2 1.Seagram's gin has been the top gin in North America since 1980, and it is deeply loved by consumers for its unparalleled smooth taste. 22. Omega Olmeca is a high-grade tequila from Mexico's ancient Omega culture. It fully absorbs the rich fragrance of plants in the highlands of Harrigo, Mexico, and adopts traditional techniques to ensure the unique mellow taste and highly pure quality. 23. Havana Club in Havana, one of the fastest growing rum in the world, is the representative of Cuban rum. Presents a refreshing and unique taste and aroma. 24.Malibao Malibu is a coconut-flavored Caribbean rum, which is a unique wine. Malibu rum represents a leisurely Caribbean lifestyle, so it is highly sought after in the world. The taste is smooth and mellow, and it can be drunk directly or made into cocktails. 25.Tita Dita 1992, with its unique litchi flavor, mysterious oriental charm and feminine charm, quickly triggered a charm storm in the local liqueur market, which was deeply loved by fashionable women. 26.Manna Kahlúa is recognized as the best-selling coffee liqueur in the world, and Manna is one of the top 20 liquor brands in America. The exotic coffee flavor of manna makes it a perfect choice for making classic cocktails. 27. Dobbin Dobbin, founded in 1846, is the world's leading French wine aperitif brand. It has been brewed by grapes, spices and plants in southern France for many years, and its quality is unique. 28. Jacques Jacobs Creek Jacques wines are not only exported to Australia first. In Britain, it has also become the first wine brand in Britain with its impressive sales. Jakas is widely praised for its commercial quality, fresh and rich fruit flavor and easy drinking. Jacques' core series: Chardonnay, Chardonnay Pinot Noir, Syrah Cabernet Sauvignon, Merlot and Cabernet Sauvignon. Winemakers in Jekas select the first-class grape raw materials from the high-quality wine garden in South Australia and brew them into a collection series with rich taste levels. The rich and mellow fruit flavor and the characteristics suitable for preservation make it widely loved by consumers as soon as it is introduced. Jekas collector's edition series: Chardonnay, Syrah and Cabernet Sauvignon 29. Windham Manor in Yunxian County is famous for its rich fruit fragrance. Yunxian is a model of quality wine in Australia. It is a unique feature of Yunxian County to name wine after the number of barrels of Binniang. Bin series is the representative of Yunxian product series. It perfectly embodies the rich fruity characteristics of Yunxian wine. Yunxianbin Series: Bin11/Cabernet Sauvignon, Bin 222 Chardonnay, Bin 555 Syrah, Bin 888 Cabernet Sauvignon Merlot Yunxian Exhibition Collection Series is the best series of Yunxian wines, representing the excellent quality with a long history and recognized by the world. Yunxian Exhibition Collector's Edition Series: Chardonnay, Gabbana Melo and Sila 30. Mammammmmmmmm champagne has a history of more than 150 years, full of enthusiasm, vitality and persistence in quality. Since 1827, ghmum &; Cie began to brew champagne from grapes from the best vineyards. Mam champagne is always associated with celebration, exquisiteness, honor and joy of life. Mam Champagne Series: Mam Red Ribbon Champagne, Mam Red Ribbon Champagne Series 1998, Mam Rose Champagne, Mam Camon Champagne. 3 1. Paris Flower Champagne Paris Water-Ru&; Euml Paris Champagne has more than 160 acres of vineyards, all over the champagne area. It is made by mixing Xiao Dunnai, Pi Nuo Pi Nuo and Pi Nuo Pi Nuo. Bright color, with round and full characteristics. Champagne, the flower of Paris, has always enjoyed a noble and glorious reputation. Paris Flower Champagne Series: Paris Flower Super Dry Champagne, Paris Flower Dry Champagne 1998, Paris Flower Rose Champagne 1996, Paris Fen Beautiful Time Rose Champagne 1999. The main 15 brand of its brand Pernod Ricard (which brings more than 50% profits to the company) includes: chivas regal Chihuahua liqueur Malibu Rum Beefeater Fidelity Havana Club Absolut Vod of Ricard ballantine. Ka Absolute Vodka jameson Irish Whisky Martell Glenlivet Glenlivet Jacob's Creek Jakas (wine brand) GH Mumm champagne brand Paris Water -Jouet Paris Flower Montana (New Zealand wine brand) Beijing Company Beijing. Pernod Ricard Beer Co., Ltd. was established in 1994. It is a joint venture between Beijing brewery with a long history and Pernod Ricard Group, the largest manufacturer and distributor of alcohol and juice drinks in Europe. This is another cooperation between the two parties after 1987 invested in Longhui Beer Company. Longhui Beer Company quickly gained a good reputation at home and abroad for its high-quality products. The establishment of these two joint ventures shows the firm determination and confidence of the two sides in their long-term commitment to the development of China's brewing industry. As a professional wine manufacturer, Beijing Pernod Ricard Brewing Co., Ltd. produces wines with different flavors and grades to meet the needs of consumers from all walks of life. The series of sweet wine has changed from the traditional high-quality products such as "Zhonghua" osmanthus aged wine, Gonggui and China red in the original Beijing brewery to the newly developed "Zhonghua brand" osmanthus red, peach and strawberry flavored wine. French-style dry wines range from international award-winning domestic dragon emblem series high-grade wines to China bottled wines with excellent value for money. 2011165438+1On October 29th, the Yao family wine invested by Yao Ming designated Pernod Ricard and China as the exclusive importers and distributors of its products in Chinese mainland. The international awards are osmanthus aged wine 1985, the 4th Spain International Beverage and Wine Quality Gold Award 1985, the French International Food and Tourism Commission Quality Gold Award 1986, the 12th France International Food Expo Gold Award, Dragon Emblem Semi-dry White 1996, and the silver award in the Bordeaux International Wine Competition in June. Dragon emblem dry white1gold medal in bordeaux international wine competition in June 1995. Long Huixia Dolly1Silver Award in Bordeaux International Wine Competition in June, 1995. Dragon emblem Riesling1March 1998 Bronze Award in Montreal, Canada. Sweet wine Beijing Pernod Ricard Brewing Co., Ltd. is an aperitif based on sweet wine, which is worth the money and suitable for daily drinking. Finally, thanks to the original article provider 1 and Baidu blog-go all out 2. Dongfang.com 3 and Sina.com Le Code are data media launched by international wine giant Pernod Ricard, aiming at protecting consumers' rights and increasing their interactive experience. It consists of a two-dimensional code on the outer label of the bottle cap and a three-digit verification code on the inner label of the bottle cap. Consumers can use smart phones to achieve "double authentication" without downloading any applications.