Good cube: supermarket in abandoned container: an idea of turning waste into treasure

Good cube: supermarket in abandoned container: an idea of turning waste into treasure

In Haining, Zhejiang Province, a number of large boxes were transformed into supermarket convenience stores, camped in idle open spaces in towns and villages, and had unified orange shells. What are their names? Good cube? .

Walking into a good cube in Luer Town, the internal space is less than 60 square meters (consisting of two containers), the shelves are full of goods, and there is a POS cash register at the door, which is not much different from ordinary small supermarkets, except that there is no fresh food. Food, snacks, tobacco and alcohol are all best-selling products in supermarkets. Two or three villagers are holding their children in the supermarket, buying one or two packs of snacks for their children from time to time and chatting with the cashier.

In addition, Good Cube also provides free services such as blood pressure measurement and printing, and the employment information of surrounding cities will also be played circularly on the multimedia display screen. The cashier in the supermarket told the reporter that nearby villagers would come to visit in their spare time, especially when the air conditioner is turned on in summer, there are more people.

In May, 2009, Zhejiang Haocubic Commercial Chain Co., Ltd. started a pilot project in Haining. The investor is Zhejiang Nanda Investment Co., Ltd., which belongs to Nanda Group. Chen Jianhua is the chairman and president of Nanda (Zhejiang) Environmental Protection Technology Group Co., Ltd. (hereinafter referred to as Nanda), and the Good Cube is his? Ideas? .

In the reception room, a group of leather sofas are arranged in a circle, simple and formal. Chen Jianhua is used to sitting on the sofa on the right in the middle. For more than a year, he has been introducing cubes to the government and people from all walks of life, and his voice is often hoarse. Speaking of which, Chen Jianhua in his early forties dialed his sideburns. White hair has also increased a lot. ?

Although there are only over 200 at present, there are already good cubes? Rural Walmart? Label. The daily sales of a single chain store can basically reach the standard of 1500 yuan, and the good one can reach 4000-5000 yuan. Is it a good cube to do retail in the countryside? Novice? There are no samples to refer to, but Chen Jianhua has his own ideas.

Just after the New Year in 2009, Chen Jianhua couldn't wait to go straight to Ningbo Wharf from his hometown, ordered 100 waste containers in one breath, and immediately called the company to remit 1 10,000 yuan. ? I am from Wenzhou, and I dare to take risks. I want to do something in advance. ?

As soon as the container was shipped back to the company, Chen Jianhua called someone to carry out the transformation, and all the transformation work was completed in the factory. What was Chen Jianhua's name? Manufacturing supermarkets in an industrialized way? Then find the idle land and put it on the scene, connect the network and wires, and a supermarket will open.

? Cost is the key factor to consider. ? According to statistics, taking a single chain store of 80 square meters as an example, the procurement cost of containers is 1 000 yuan, the modification cost is 1 000 yuan, and the construction cost is only 20,000 yuan, which is far lower than the property construction cost. Moreover, containers belong to waste recycling, which also meets the requirements of circular economy and can freely choose business districts. ? This place doesn't make money, so it's convenient to change places by crane. ? Chen Jianhua said.

Chen Jianhua's business card only has the title of NTU Group. It has been fifteen years since he started his business. More often, NTU works for famous food companies, such as Master Kong, Uni-President and Hualong? Wedding dress? Among them, the convenient tissue bowl alone has occupied 70%-80% market share.

Originally, such a traditional manufacturing enterprise had nothing to do with retail supermarket terminals, so Chen Jianhua was undoubtedly taking risks. ? Macro-control in 2007, financial crisis in 2008 and Sanlu incident are all industrial disasters once they happen. ? Chen Jianhua thinks that there are too many uncontrollable factors outside the FMCG industry. Nantah used to walk on one leg, and related industries must complement each other or form support. He thought of extending to the downstream B2C circulation industry.

However, there are few opportunities in the city. Wal-Mart, Carrefour and Tesco? Big name? We have been playing for a long time, and Haocubic has no advantage in terms of financial resources, brand, influence and team. Chen Jianhua chose the rural market with less competition.

At the end of 2008, Chen Jianhua turned off his cell phone and went to the mountainous area of Fujian alone? Closed? . He quickly locked the container as a carrier, how to transform it, how to open doors and windows, how to place shelves, LOGO design, 15 days, a pen and a piece of manuscript paper, and drew a general idea. Chen Jianhua was very excited throughout the Chinese New Year.

After the transformation, the first batch of containers were quickly put into rural pilot projects, with five containers on the first day and 10 on the second day. During that time, Chen Jianhua squatted in the Good Cube and chatted with the villagers. Many villagers know this is? Boss? .

On 201September 14, the Zhejiang Provincial Department of Commerce issued a document acknowledging the legality of using rural learning vehicles to place container land, which has always puzzled the Rubik's Cube. Real estate license? This problem has been solved in this area. This document is undoubtedly Chen Jianhua's? A shot in the arm? Immediately, an additional investment of 50 million yuan was made in Good Cube.

Chen Jianhua is a stubborn temper. From the beginning, many people advised him not to be a rural market. If farmers don't obey the rules and involve too many interests, they will inevitably encounter problems. ? Indeed, on the land issue, Chen Jianhua fought for the government for many times by virtue of his status as the president of Wenzhou Chamber of Commerce in Hangzhou. As long as you don't recognize it? Container? It is illegal, so I dare to do it. ?

Seeing that Chen Jianhua has really done it, governments at all levels have successively introduced policies to the good cube? Green light? . ? Many people say that I am kidnapping the government. ? Chen Jianhua said, don't care what others say.

In the countryside, use the idle house at home to open? A mom-and-pop shop? It's common, low cost and not expensive, but there are only more than 100 items, so it's difficult to guarantee food safety. ? We are different models, there are more and cheaper options here, and there is no reason for (villagers) not to come. ? Chen Jianhua said.

Even so, what cube? Settle down? At first, it was opposed by many village chiefs. To this end, Chen Jianhua made three commitments: First, the supermarket employees were recommended by the village Committee and the company insured them; Second, take three months as the deadline, break even and make money, and the village Committee will decide who will open the supermarket; Third, all the goods sold are shipped 100%, to ensure food safety, and the price must be cheaper than the local price.

? In the rural market, it is impossible to get it without first considering the pay. ? However, to Chen Jianhua's delight, good cubes have been gradually accepted. Now village heads have come to ask: Why are there good cubes in the village next door and we don't?

? In addition to the investment of 1 100 million yuan, we are still losing more than 6,543,800 yuan. ? Nevertheless, Chen Jianhua did a good job. All the expenses and inflated labor costs are there? Burning money? Nantah has also invested a lot of resources? Grafting? Give a good cube. ? After you buy NTU packaging, your products can be sold in good cubes. If you don't buy Nantah's packaging, you can sell less and support each other. ? Chen Jianhua hurriedly explained,? Of course, this is a relatively narrow mentality. ?

? What we want in the future is a commercial network. ? Chen Jianhua said that in addition to container supermarkets in rural areas, Haocubic rented properties in town-level areas to open central stores, radiating from central stores to rural areas, and the company was still under construction? City and county distribution center? Town transfer base? Rural distribution site? Three-level vertical logistics distribution network. ? It is equivalent to sending large supermarkets to the countryside and implanting brands into the minds of ordinary people. ?

At present, the success rate of Good Cube is maintained at 80%, but there is no hurry to open a new store. The factory warehouse is full of modified Rubik's cube supermarkets. Chen Jianhua hopes to sort out the train of thought and launch it on a larger scale next year and the year after. The next step will be to consider going out of Jiaxing and strive to choose a pilot city in the country.

? When the scale is done, it is necessary to realize value reconstruction. ? Chen Jianhua said, Haocubic gives the price difference of goods to local operators, and gains income from rebates, settlement and store advertisements of suppliers. To a certain scale, if a certain commodity sells well, a good cube can produce it by OEM. In the future, he hopes to focus on brand output and distribution management of supply chain, and does not rule out the possibility of listing.

Of course it's stressful. Chen Jianhua is ready for a long-term war of resistance. ? I dare not say the good result, I tried my best, and finally I tried my best. ? He enjoyed the process. ;