Present situation and prospect analysis of domestic pet market

In China, pets are changing from the initial function of "guarding the house and protecting the home" to the high-level spiritual pursuit of "caring for the soul". With the rapid development of the national economy and the increase of the number of pets, a series of related industries have emerged around the pet economy, such as pet food, pet supplies, pet medical treatment, pet beauty industry and so on. In recent years, pet matchmaking, pet funeral, pet foster care and other emerging industries have emerged.

Although China's pet-related industries are far behind western developed countries, China's pet industry is constantly introducing new varieties, strengthening the research and development of pet food and supplies, thus cultivating the pet market, opening up the communication and trading channels of pets and their supplies, providing necessary daily necessities and appliances for pets, and guiding the production and consumption of pets. Behind the strong economic growth, the domestic pet market has also experienced unprecedented prosperity.

Pet industry

Since 2 1 century, more international pet products brands, such as British Blue's, have entered China, which has gradually influenced the consumption orientation of the whole pet market, and some professional pet research centers have been established one after another.

For example, Ruipu Pet Nutrition Care Research Center, which mainly studies pet nutrition, began to provide professional technical support for domestic pet food enterprises, while pet food enterprises, which used to focus on export, began to turn to the domestic trade market because of the influence of the international environment, which promoted the development of the entire pet industry chain.

Gradually formed a pet foreign trade production base with the Yangtze River Delta and Pearl River Delta as the core; Pet trading markets represented by Beijing, Shanghai, Shenyang and Chengdu; Various domestic professional dog exhibitions, cat exhibitions and pet games sponsored by Huanchong are held enthusiastically in China. Pet magazines represented by Pet Business and Pet Weekly.

Pet websites and forums represented by pet net, Dog People Network and Love Pet Network; Pet columns created by various mainstream media, newspapers, TV stations and radio pet channels; As well as a series of business and cultural activities around "pets" such as pet paradise, pet photography, pet funeral, etc., the pet industry market has a brand-new and professional complete positioning and has formed an increasingly mature business model.