Sales inspirational morning meeting essay sharing _ inspirational classic articles

In many sales companies, some sales inspirational morning meetings will be shared at the morning meeting. What sales inspirational morning meetings are there? Let's have a look.

Six marketing strategies that entrepreneurs can't miss.

All marketing should be result-oriented, but in fact, the data show that more than 90% of enterprise marketing is entirely made by the boss or planning department. How can such marketing be effective? Today's marketing is no longer the cry of the past, but when the needs of the target consumer groups appear, you are there. Big marketing is not the most expensive marketing, but the most effective marketing. Today, it seems very valuable to share an article about six problems shared by marketing practitioners with all partners.

1. What is the basis of your marketing plan?

In the case of failed customers we face, we can see that many enterprises' marketing is to follow the trend, or the boss's decision to slap his head, so the marketing plan made from it is impossible to produce any obvious effect.

We believe that the real marketing plan should come from the marketing strategy based on the comprehensive understanding of market analysis, enterprise analysis, competitors and target groups. Based on objective and accurate data analysis, we can gain insight into and accurately understand the current market position and market direction of enterprises.

2. What is the biggest advantage of your enterprise or product?

Have a comprehensive grasp of the market and competitors, and have a macro understanding of the enterprise. For all enterprises that pursue marketing effects, the second problem should be to truly find the core advantage of the enterprise or product, and enlarge this core advantage to the extent that it is widely recognized and accepted. Many partners often ask me, yes, I agree with this view, but for example, we are European-style furniture, and we also want to find our core advantages. But in fact, there are too many enterprises and products like us in the market, and there is no difference between us, and there is no so-called core advantage. What should we do?

In our view, in the current homogeneous marketing competition, marketing should be guided by consumer demand, and the greatest advantage of enterprises and products should come from meeting or discovering consumer demand. For homogeneous competition, it is difficult for us to find the advantages of enterprises and products from the perspective of enterprises, but if we really look at it from the perspective of consumers, you will find a new continent.

3. Where are your customers' real needs?

Yes, we must ask, where are the real needs of customers? How can I judge that is the real demand of the target group of my enterprise?

Consumers' desire to buy must be that the enterprise products have touched consumers in some ways and made them feel worthwhile. First of all, different industries and different products have different psychological needs of consumers, and the sensitive points of purchase are also different. In this place, I suggest that all partners can communicate with customers sincerely, listen to their suggestions and find their real selling points. In addition, Maslow's theory about human needs is a very good insight, which is worth reading and thinking by every aspiring marketer.

4. Can you meet the needs of customers or even do better?

Found the needs of consumers, but in fact most customers can't accurately describe their own needs, just like Henry Ford, the founder? As Ford once said? If you ask people what they want, they will tell you that they want a faster carriage. ? This requires enterprises to truly understand the needs of consumers and find the key factors of demand through superficial communication.

For enterprises, after identifying the real needs of consumers, it is fundamental to transform the service system of enterprises and seek product changes, so as to make target customers gain more value, thus improving the competitiveness of enterprises and breaking through the homogeneous market.

5. Have you established a complete marketing system to make it easier for your customers to know you and buy you?

In our opinion, having a comprehensive grasp of industries, enterprises, products and consumers, having good products and services and a considerable number of consumers means a good marketing foundation for marketers, but does this mean that enterprises and brands must be successful? Not exactly.

Establishing a complete marketing system and providing a more humanized buying experience is also the key to the success or failure of marketing. In today's product era, the buying experience will no longer be independent, but a part of product competitiveness, which is more obvious for industries with insignificant product competitiveness or serious homogenization. Humanized marketing experience lies not only in whether your marketing strategy is unique, but also in the fact that enterprise marketers return to their original sources, abandon complex and insincere marketing skills and invest them in providing convenient and comfortable experiences for target consumers.

6. Can you achieve the above five points continuously and effectively?

Today, the change of marketing is no longer the slow change in the past. In this era, we have seen countless new brands quickly launched and countless new brands quickly become a thing of the past.

This is a big marketing era, and it is no longer necessary to be unconventional, but to truly show brand sincerity and create value for target consumers. This is a big marketing era, because the competition will be unprecedented fierce, and what is needed is professionalism, patience, persistence and pursuit of perfection, so as to better establish a competitive position. This is a big marketing era. The essence of marketing is to gain insight into people's hearts, meet or create people's needs, thus bringing rapid improvement to enterprise performance and gaining wider recognition from brands. In this process, for every marketer or person who is committed to marketing, the following concepts should be formed, which we call real big marketing.

Marketing that cannot increase sales is not marketing. Real marketing should be scientific and rigorous, and the effect is remarkable. You may know this sentence, but the fact is, you don't know how to do it. It is an eternal truth that the essence and purpose of marketing is to promote sales, not sales, but today's marketing is no longer the cry of the past, but you are there when the demand of the target consumers arises. Big marketing is not the most expensive marketing, but the most effective marketing.

Many colleagues and even many partners told us how much it would cost to do this marketing activity. If it is not enough, it can continue to increase. Can you help us achieve our goal? I don't know if it can be realized, but in my opinion, the above behavior is definitely not a big marketing. The real big marketing has its own evaluation criteria, that is, big marketing can always find the right leverage and get the maximum marketing effect through reasonable investment. Big marketing can make 10000 look like 1000000.

Yes, that's not what I said. Is it mad George? Louis said, he said big idea is to make 10000 like 100000, and the essence of big marketing is the same as big idea. Big marketing needs big creativity, big marketing needs to be based on the real needs of target consumers, and needs extraordinary creative performance to speak for brands and products. In the era of big marketing, the effect is supreme.

The era of big marketing is breaking away from the past, and our real enterprise is still hesitating, just like Walter, a German Jewish philosopher and literary critic. Benjamin, 1940, said in the famous Theory of Historical Philosophy? The angel of history? And wrote? He faced the past, and when we noticed a long series of events, he saw the same disaster, constantly destroying and destroying, throwing mountains of debris in front of him. The angel wants to stay. He tried to wake up the dead and cure everything that was destroyed. But there was a storm in the sky, which made the angel's wings motionless and impossible to get close to; The wind blows everything mercilessly into the future? The angel turned his back on the future, and in front of him, piles of debris slowly rose. We call this storm. Progress? . ? Today, the era of big marketing has arrived. It's up to you to hug passively or refuse.

Short essay on sales inspirational morning meeting: the skills of persuading customers in the sales process

1. Assertion mode

Salespeople can speak confidently in front of customers if they have enough commodity knowledge and accurate customer information. If you are not confident, you are unconvincing. With self-confidence, the salesperson can make a clear and powerful ending at the end of the speech, thus giving the other party a clear message. Like what? I'm sure it will satisfy you? . At this point, this language will make customers have some confidence in the goods you introduced.

repeat

What the salesman said will not be 100% left in the other person's memory. And many times, even the emphasized part just passes through the other person's ear, leaving no trace of memory, which is difficult to do. Therefore, it's best to repeat the important content you want to emphasize and explain it from different angles. In this way, customers will believe and deepen their impression of what they are talking about.

Remember: you should express your key points to each other from different angles and in different ways.

3. Influence

It is impossible to convince all customers only by relying on the fluent writing and rich knowledge of sales staff.

? Too good at talking. ?

? Can this salesman be trusted?

? Although this condition is very good, will it be just like this at first?

Customers will have the above questions and anxieties. To eliminate anxiety and doubt, the most important thing is to be honest. Therefore, we must have confidence in the company, products, methods and ourselves. Attitude and language should show connotation, which will naturally infect each other.

4. Learn to be a good listener

In the process of sales, try to make customers talk as much as possible and turn themselves into listeners. We must be psychologically prepared to make customers feel that they are choosing and buying according to their own wishes. This method is a clever sales method. Hard selling and boasting will only make customers feel unhappy. You must have the attitude of listening to the other person's opinions carefully, interrupt the other person's speech halfway and rush to speak. This kind of thing should definitely be avoided. If necessary, you can skillfully echo the other party's speech, and sometimes you can ask questions appropriately in order to let the other party go on smoothly.

5. Questioning skills

Good negotiation skills should make the conversation customer-centric. In order to achieve this goal, you should ask questions. The quality of salespeople determines the method and effect of asking questions. Good salespeople will listen and ask questions. By asking clever questions, you can:

1) According to whether the customer has a conversation, you can guess the degree of concern;

2) According to the customer's answer, formulate the countermeasures for the next visit;

3) when the customer raises an objection, from? Why? How come? Ask questions to understand the reasons for their opposition and know what to do next.

4) It can create an atmosphere of conversation and relax the mood;

5) Make a good impression on each other and gain trust.

6. Take advantage of people who happen to be there

It will promote sales to lead customers' friends, subordinates and colleagues to our position or not to oppose our position through clever methods. Facts also show that letting them know your intentions and become your friends is of great help to the success of sales. A good salesman will pay more attention to how to win over the friends of customers who happen to be present, if people around him say for you: this house is good. Is it worth it? Then there won't be a problem. On the contrary, if someone says: Let's forget about this house. ? In this way, it's over. Therefore, ignoring the people present will not succeed.

7. Use other customers

Quoting other customers' words to prove the effect of goods is an extremely effective method. Like what? People you know bought this product last month, and it received a good response. ※. ? It is not easy to convince the other party that the comments and attitudes of influential institutions or people who have a certain position in the eyes of customers are very convincing just by selling their own ideas.

8. Use information

Clever and accurate use of information that can prove your position. Generally speaking, after reading these related materials, customers will know more about the goods you sell. The information to be collected by salesmen is not limited to the contents provided by general companies, but also includes wholesalers, colleagues, relevant reports, etc., which are collected and sorted through the interview records and used or copied to the other party when introducing.

9. Speak in a clear tone

A clear tone is an important basis for the other party to have a good impression on themselves. Honest people, quiet people try to be cheerful in sales work. Many famous comedians are interesting people when they perform, but they are not like the images on the stage in real life. Therefore, the same is true for salespeople, who should maintain a professional attitude in front of customers and speak clearly.

10. When asking questions, never let the other person's answer bring you bad consequences.

? Are you interested in this commodity?

? Can you make a decision now?

Such a question will produce an unfavorable answer to the salesperson, and there will be silence because the conversation cannot continue.

? What do you think of this product?

? If you buy now, you can get a special gift.

1 1. The method of psychological suggestion? Use positive actions and avoid negative actions.

Salespeople's own mentality will be manifested in their attitude, and a bad attitude is a bad attitude. Sales people with good performance often show positive body language when negotiating. Nodding indicates positive information, and shaking from side to side indicates negative information. Generally speaking, poor sales people tend to make negative actions. They often negotiate from side to side intentionally or unintentionally, and then at the end of the negotiation stage, they directly ask the other party to say, Would you please buy some? As a result, it was found that the other party was interested in buying the product and could not make a deal.

12. The key to negotiation lies in initiative, self-confidence and persistence.

1) The salesperson should assume that the negotiation is successful and the transaction is promising (after all, you recommended it to the customer with hope), and take the initiative to ask the customer to close the transaction. Some salespeople suffer from transaction phobia, fearing that the transaction request will be rejected by customers. This fear of failure and the fear of asking for a deal will make sales fail at the beginning.

Have a confident spirit and positive attitude, and confidently propose transactions to customers. Self-confidence is contagious. If the salesperson has confidence, the customer will be infected by the salesperson. If the customer has confidence, he will naturally be able to make a quick purchase. If the salesperson has no confidence, it will make the customer suspicious. Have confidence, on the one hand, have confidence in yourself, and the second is have confidence in the product;

2) Ask the customer for the transaction many times. In fact, the possibility of clinching a deal will be very low. But it turns out that the failure of one transaction does not mean the failure of the whole transaction. No? This word does not end the sales work, the customer's? No? Word is just a challenge book, not a red light to stop salespeople from moving forward.

3) Understand the customers' needs and the characteristics and selling points of the products.

First, let customers feel that you are a professional salesperson, enhance their trust in you, and then create a relaxed sales atmosphere. In addition, you should have confidence in your project, and then let the customer feel that you have been thinking about him. First, we must have full confidence in the company, the project and ourselves; Second, we must establish our own? Professional status? ; Third, sincerely consider the interests of customers and make them realize that we are serving, not just doing business. Persuade customers with objective facts; Persuade customers from the standpoint of customers; Persuade customers with good sales.

4) If the product or company conflicts with the buyer, to whom?

Can't mention anything? Why? Word, the principle of doing things is who is right and who is right. As salespeople, if a product or company conflicts with the buyer, we should handle the matter on the principle of understanding the customer and facing the company. It depends on the cause of the conflict. If it is the company's fault, try to coordinate the customers to reach an agreement with the company or basically get an understanding. If it's the customer's fault, try your best to convince the customer. Under the premise of not violating the company's principles, let the customer feel that you are thinking of him and standing in his position. Don't be partial, have something to say, and don't offend any party. Analyze the main causes of the conflict and strive for concessions from both sides. First of all, help customers solve problems, but if I have to face anyone, I will stand in the company's position. On the basis of equality, under the premise of not affecting the economic interests of both parties, more consideration should be given to the ideas and opinions of customers. We should deal with specific problems, find the crux of the contradiction, and then consider how to solve the problem, not who is right or wrong.

5) What are the three important reasons why customers finally decide to buy? What are the three most important reasons for giving up buying?

What is the customer's purchasing psychology mainly based on? Value for money, value for money? The reason for giving up buying is nothing more than these two points. The three important reasons why customers finally decide to buy are location, room type and price. They give up buying because these three points are not suitable for their own needs. There are three reasons why customers decide to buy: they like this project, they can invest, and friends recommend it here. There are three reasons for giving up buying: financial problems, having better choices or not liking the project.

The reasons that determine the final purchase of a house by a customer are:

The first is whether the customer can bear it (referring to the total price);

The second is whether the salesperson is recognized;

The third is whether the project is recognized.

There are three main reasons for customers to buy a house: one is to look for lots, and the other is to look for products; The third is to recognize the price.

The reason for giving up the purchase is to find a more suitable project. The delay of the project makes the customer's confidence in the project decline and the ideal price is not won. The high degree of perfection of the project itself, good surrounding environment and reasonable price will prompt buyers to buy. The reason for giving up the purchase is also because of the poor surrounding environment, poor project perfection and poor service quality of sales staff. Property buyers mainly look at: location, price (including selling price and investment value) and quality. Quality includes architectural design, apartment type, orientation and utilization rate, as well as environmental quality (including residential environment, greening and humanistic atmosphere) and property management. The first is the identity of the lot, the quality of the project itself and the consistency of the price. Because other projects are closer to the requirements of buyers, the decision-making groups have different opinions and give up buying.