How can property management companies help real estate companies gain competitive advantages?

Enterprise customers constitute the target advantages and disadvantages of enterprises. Relying on the types of developers, the projects of related developers were the main customers at first, and now they are gradually moving towards balanced advantages such as market-oriented profitability, brand building and property preservation and appreciation. With the project source, the linkage effect can be obtained; Disadvantages: Marketization and vocational ability services are mainly administrative projects, and the trend of marketization is not obvious to provide services and attract employment. Advantages: the project resources are stable; Disadvantages: marketization, professional ability, brand marketization. All kinds of specialized property management projects of professional enterprises gain the advantages of pursuing profit and brand linkage by market operation mode: marketization, professional ability and brand; Disadvantages: Market Risk Resilience As a real estate-based property management company, how to help real estate enterprises improve their sales and brand competitiveness through the improvement of their own management and service capabilities under the uncertain real estate situation has become a topic worthy of study. The effective support of property companies to real estate companies is reflected in whether the services of property companies bring high satisfaction to the owners and form a good reputation, thus helping the affiliated real estate enterprises to sell. There are three key direct factors that are highly related to the owner's satisfaction: preventing and avoiding development quality problems, improving customer service awareness and ability, and improving the response speed to customer complaints. So, how to do the best among these three factors? First of all, through the early intervention of the property management company in the real estate development stage, it runs through the whole process of scheme design, project construction and completion acceptance, especially the strict check in the acceptance, and realizes the brand-driven role of the property in escorting the development quality. Especially in the planning and design stage, the property must participate in the joint review of planning and design, and the evaluation work should put forward reasonable suggestions to optimize the design details from the owner's point of view. Another link that needs special attention is in the takeover acceptance stage, at which we should be realistic and impartial. Property management companies should make a very detailed record of all kinds of problems found in the acceptance. Should instruct the construction unit to rework, rework should actively claim. Secondly, by strengthening internal training and external learning, formulating work standards and establishing a customer relationship management system based on customer contact points, customer service awareness and ability can be effectively improved. Customer contact points refer to all things that owners can feel in all parts of the community, including security, cleaning, public facilities and so on. These points are reflected in all aspects of property development: delivery, decoration management, management during and after occupancy. Careful planning in these places can effectively improve customer satisfaction. At the same time, we should learn from benchmarking enterprises, constantly optimize service standards, enhance service awareness and serve underwater. Thirdly, by rationalizing the internal and external processes of the property, the performance appraisal indicators of relevant positions are clear, the execution of the process is improved, and the response speed of customer complaints is improved. Customer complaints can not be effectively solved, often because the process interface between departments is unclear, which leads to poor process, mutual shirking and lack of relevant performance evaluation indicators, which leads to customer complaints can not be effectively solved and then escalated into claims. Property management enterprises should re-engineer key processes such as customer complaint handling, clarify the responsibility system of first inquiry, problem classification management and processing time requirements, strengthen assessment management and improve customer service response speed. If the above three direct factors are well done, customer satisfaction can be effectively improved and property companies can become brand drivers of real estate companies. Three points must be made clear about the problem that property companies drive the brand of real estate companies. First of all, property management is an extension of real estate in the service field, and its value in developing commercial services is far greater than its own profit value, and it is an "after-sales service organization" within the group. In the early stage of property investment, provide project planning suggestions by using the understanding of customer needs; In the stage of property construction, from the perspective of user demand, guarantee the quality of property; In the stage of putting the property into use, through effective management and service, we can ensure customer satisfaction and inherit the concept of real estate brand. Secondly, when the property company matures, the brand effect of the property company feeds back the real estate company, so that the brand value of the real estate company can be increased and improved. By vigorously improving the comprehensive level of property management services, we can improve the quality of real estate, realize the preservation and appreciation of property, and create a higher brand premium for real estate companies. Property companies can make up for the word-of-mouth defects in real estate development by timely and properly handling customer complaints.