What are the contents of e-commerce operation?

Store operation includes basic store opening operation, store decoration, product update, order processing, etc. It belongs to the core basic work. For individual entrepreneurs, these processes need to be handled independently. Shops with economic ability can find operators to complete this process.

Product operation

Product operation is actually the packaging, shelving, price positioning, replenishment and shipment of the baby in your store. It involves the operation of baby's packaging copy and other content, as well as offline channels and logistics cooperation.

Traffic operation

Traffic operation is the core work of e-commerce operation. If the store operation is an offline store, the product operation is to provide the goods you sell. Then traffic operation is your channel to attract customers. There are three forms of general traffic operation:

With the internal channel rules of e-commerce platform, you can improve your display ranking through free optimization of stores.

It is a form of paid promotion to obtain more traffic through ranking through the internal bidding mechanism of the platform.

External promotion through the platform, such as community promotion, third-party distribution platform and so on.

Operating activities

Activity operation is a form of stimulating product sales and attracting large traffic. Many stores will also launch their own activities during the large-scale e-commerce activities that we are familiar with, such as Tmall Double Eleven and JD.COM 618. Large and small activities belong to the activity operation, generally including spike activities, discount activities, issuing coupons and so on. Among them, Pinduoduo Platform attracted a lot of traffic by group buying. This is also a form of e-commerce activities.