What should real estate marketing planning do? What problems should we pay attention to?

1, broaden your knowledge and increase your own learning scope, such as economy, politics, culture, art, etc. Planning is a saint, knowing a lot, but not necessarily very sophisticated;

2. Learn professional knowledge, such as architecture, marketing, psychology, etc.

3, market research, understand the city, regional market, understand the mainstream market projects, including prices, products, highlights and so on.

4, familiar with the project, know all aspects of your project, every detail, from design to when the property aunt started cleaning;

5, learning and analysis, planning from the simplest things, such as activity coordination or material design, understand the purpose behind it, know the relevant actions, and learn to draw inferences;

6. Try to write a report. After getting familiar with the previous stage, the planning manager will arrange to write simple reports, such as weekly reports and monthly reports.

7. Know the customer, and plan to have more contact with the customer, understand the customer's preferences, demand points, and the reasons for the transaction, and find out * * * or propose strategies through long-term research;

8. Try to write high-level reports, such as quarterly plans, semi-annual marketing reports, stage marketing reports, annual marketing reports, etc. These reports need solid basic knowledge and strong strategic ability;

After the above, as a real estate planning, it basically started.

In this process, we must pay attention to cultivating logic and forming good thinking logic, which can help you analyze and solve problems.

Moreover, what you don't do at a critical moment takes time and experience to plan and do.