Community culture construction

First, the principles of community culture construction

(A) the combination of old and young

The combination of the old and the young means that the construction of community culture should grasp the two groups of the old and the children and drive the young and middle-aged people to participate in community cultural activities. This practice of grasping "two ends" and promoting "middle" is determined by the characteristics of the elderly and children. First of all, the elderly and children account for a large proportion of community members. In many communities, their proportion accounts for more than half of the total population, and this group naturally deserves attention and attention. Secondly, we should have enough time to participate in community cultural activities. The pace of modern cities is accelerating. Due to the pressure of competition and the need of survival, young and middle-aged people spend most of their time on work, study and communication around work, and have little time and energy to participate in community cultural activities. On the contrary, old people and children have plenty of time. Especially for the elderly, in addition to daily housework, there is plenty of time to participate in community activities. Third, there must be a strong demand to participate in community cultural activities. Of course, there are young and middle-aged people, but their desires are limited by complicated firms, and their needs have become deep-seated expectations; The needs of the elderly and children are direct and obvious, and can be realized as long as there is an environment. Finally, the community is the most important place for the elderly and children to realize their cultural needs. Their culture is more regional, and their concern and dependence on the region is far better than that of young people. Young people and middle-aged people are more likely to participate in cultural practices outside the region, and concert halls, dance halls and coffee houses may be their main places. In view of these characteristics, we should actively support, guide and organize spontaneous and entertaining activities for the elderly and children. For example, the Lotus North Village mentioned above has established the "Sunset Red" Art Troupe and various fitness, entertainment and performance organizations. In addition to writing and performing, they also went out of the village and performed condolence performances in countries and regions such as nursing homes, welfare centers and troops stationed in Shenzhen, becoming "elderly angels" who spread the community culture in China.

(B) the combination of big and small

"Big" here refers to large-scale community cultural activities, which need to be carefully planned and organized, with a large number of participants and wide influence, such as sports festivals, art festivals, cultural performances, entry ceremonies, community memorial days and so on. "Small" refers to small-scale community cultural activities, that is, those activities that are established and may be carried out every day and week, with certain organizational arrangements, such as morning exercises, leisure and entertainment every day. , usually organized by interest groups. Large activities and small activities should be reasonably matched and arranged. Major events cannot be absent, nor can they be too frequent. Without large-scale activities, the influence will be narrow and small, the process of community cultural construction will slow down, and the community cultural atmosphere will weaken. However, large-scale activities require higher venues, funds and personnel quality, and a lot of manpower, material resources and financial resources should be invested. Too frequent large-scale activities tend to produce negative mentality such as burnout, which is often counterproductive. Large-scale activities are usually held once every two to three months. Small activities should be carried out regularly to form a system, with interest as the link and persistence as the goal. Small activities can spread more widely, and piano, chess, calligraphy and painting, astronomy and geography, entertainment and games, and playing and singing can all form interest organizations and gradually penetrate and develop. Organizations of small-scale activities should make full use of existing resources, save expenses as much as possible, and be careful not to cause noise nuisance and overload. The reasonable combination of large and small activities forms a rhythm, and small activities will evolve into large activities for a long time.

(C) the combination of elegance and vulgarity

The so-called taste for both refined and popular tastes means that community cultural activities should pay attention to the needs of community members at different levels, whether in spring or in the snow, or in the arrangement of the lower-class Balinese. Elegance and kitsch coexist, sublime and beautiful coexist. Community cultural activities should not be monotonous. If you always "fry leftovers" and do it alone, no amount of activities will arouse the interest of community members, and even affect their bad comments on other community service projects. Community cultural activities should also blossom, meet different levels of interests and hobbies, and take into account different types of cultural tastes. This requires property management companies to do a good job in community culture investigation, and really understand what community members are thinking, what kind of cultural services they need, and what kind of community cultural activities they are willing to participate in. Family karaoke competition, disco performance, yangko, waist drum and other mass activities. Elegant activities such as Lotus North Village Symphony Concert, China Tourism Ticket Exhibition, Rong Baozhai Painting and Calligraphy Collection Exhibition, and National Standard Formation Dance. Of course, we should not exaggerate the elegance of community culture, which will lose the mass base of culture; Vulgarity should not be vulgar, which will lead to the abnormal development of community culture. Therefore, the development of community culture must be exquisite, popular and tepid.

(4) Combination of distance and distance

The "far" mentioned here means that the organization of community cultural construction should have a sense of advance, a vision of development and an overall goal; "Close" refers to short-term careful arrangement, implementation and inspection. Community culture plays an extremely important role in shaping community spirit and guiding lifestyle. Property management units are called "leaders" of new lifestyles. With the improvement of people's living standards and the continuous progress of society, the values and consumption concepts of community members are also changing quietly. Property management enterprises should assess the situation, grasp the pulse of the times, have a keen insight into the changes that the community will face, and take the lead in providing services to residents. The development of community cultural activities should be predictable and leading. For example, with the advent of the era of knowledge economy, residential users no longer meet the simple forms of entertainment such as blowing, pulling, playing and singing, and community culture has developed from entertainment to scientific and technological knowledge. Shenzhen Wansha Company grasped this trend and actively carried out high-tech community cultural activities such as cloning science exhibition and smart house exhibition in its managed communities, which was well received. They also set up a community association for science and technology, a science and technology activity center and a science and technology library in wucun, which achieved good results. The construction of community culture should have long-term planning, and the effect of community culture should be predicted and analyzed. On this basis, short-term arrangements are also very important. Every large-scale activity should be planned in advance and analyzed afterwards. Only by effectively controlling the development process of community cultural activities can it be truly feasible and effective.

In addition to the above principles, community cultural activities should also be entertaining, combining virtual with reality, combining internal with external, and so on.

Second, the methods of community culture construction

(1) About the site

There must be a venue to carry out community cultural activities, and hardware facilities are the basic guarantee for community cultural activities. You must plan the source of the site first. The design department will incorporate the venues and facilities for community cultural activities into the planning; Property management enterprises should actively strive for and put forward reasonable suggestions in the early intervention stage. After the delivery of the community, the property management unit shall improve the cultural facilities of the community in a planned and step-by-step manner if funds permit. If the conditions are insufficient, it is necessary to improve the utilization rate of cultural facilities as much as possible, give full play to the role of open-air squares, courtyards and overhead floors, and ensure that there are places for large activities and places for small activities. Property management enterprises should also mobilize enterprises, institutions, institutions and schools in the community to open their cultural facilities to community members. The government should establish laws and policies in this regard, so that community cultural work can be based on laws and rules.

(2) About funds

The development of community cultural activities needs certain financial support. There are several sources of funds: first, the property management unit allocates a certain proportion of management funds for community culture construction every year, which is an important embodiment of corporate culture. The second is to seek sponsorship from enterprises, institutions and individuals. More and more units and individuals are enthusiastic about public welfare undertakings and care about community growth. Property management units should handle the relationship well, seize the opportunity, grasp the discretion, and strive for support from all sides. Third, it is funded by the direct beneficiaries of community cultural activities, such as organizing tourism, and the main source of funds is to raise funds from participants. Fourth, we should support the culture with culture, carry out cultural management, and use the income for community cultural construction. The funds for community cultural activities should be strictly economized, open source and reduce expenditure.

(3) About institutions

The establishment of institutions is the organizational guarantee for the normal development of community cultural activities. Cities and regions with relatively developed property management units generally require property management enterprises to set up special community cultural departments to be responsible for the organization and implementation of community cultural activities. Community cultural management departments have higher requirements for the quality of talents, and many people should be able to specialize in many things. Whether a high-quality community cultural team can be established is directly related to the effectiveness of community cultural activities. Large residential areas can be clearly responsible for the division of labor; Small communities can also work part-time and cooperate loosely.

(4) About the plan

The management department of community cultural construction should formulate plans and programs for community cultural activities and make a summary of the activities in a timely manner. With the plan and scheme, the work process will not be in a hurry, nor will it affect the quality of activities. The plan should be based on investigation and analysis, scientific and reasonable, practical and effective.

Third, the significance of community culture construction

(A) the characteristics of urban communities

When the world changes from industrialized to post-industrialized society, a series of profound changes have taken place in society, and the boundaries and characteristics of urban communities have become complicated.

(1) The high concentration and large-scale aggregation of population are the basic characteristics that distinguish cities from traditional rural communities. The concentration of population leads to the high price of urban land and the emergence of multi-storey or even high-rise buildings in urban residential pattern, which leads to the unitization, independence and closure of residential space, changes the humanistic ecology of traditional communities and weakens the close communication between neighbors and families.

(2) The freedom of choosing a job and the great mobility of urban society have caused many migrations and indefinite residence, resulting in alienation, loneliness and weak sense of group.

(3) The population heterogeneity of urban life is high. The so-called heterogeneity refers to the differences of social nature related to social behavior, such as education level, religious belief, economic ability, occupation, age, marital status, etc., which affect people's behavior and lead to differences in social behavior. The high heterogeneity of urban population is mainly caused by the following reasons:

A highly differentiated occupational structure leads to occupational heterogeneity;

B. the income difference of various occupations causes people's economic heterogeneity;

C. The organizational structure with huge differences in urban levels makes residents' social participation and roles in social life different, resulting in the heterogeneity of urban residents' social status and power;

D. Different educational levels lead to the heterogeneity of urban residents' cultural level;

E. the location structure of urban residential buildings leads to the heterogeneity of urban residents' lifestyle and behavior.

In a highly heterogeneous mass society, people can't combine naturally and organically, but gather together inorganic to play a specific social role. Only in a narrow and monotonous environment can individuals know others and have some kind of communication relationship with them.

(4) Networking has fundamentally changed the way information is obtained, enabling people to understand world events without going out, which makes the relationship between people even weaker.

(B) the "loss" and "decline" of the community

In cities, citizens play a screw-like role in the fast-moving social and economic system. They lose their self-discipline and autonomy more and more, become isolated and passive, have no stable sense of identity with each other, and appear helpless or indifferent to the changes in their living environment. This is the "community loss" or "community disappearance" in modern western urban life. People not only like to enjoy the material civilization and spiritual civilization life in metropolis, but also want to maintain their personal privacy; You want to live alone and be quiet, but at the same time you are eager to make friends and enjoy a sense of belonging and identity. The reason why contemporary society attaches importance to the reconstruction of community is that it is a yearning for spiritual home in the depths of human hearts and a remedy for the disadvantages of modern industrial civilization.

China society has long been a society with developed agricultural civilization, and the agricultural social structure naturally has various characteristics of rural organizations. "Human feelings", together with "Wang Fa" and "Tian Li", are considered as three principles to regulate people's behavior. "unreasonable" and "ignorant of the world" will be criticized by society, and "reasonable" and "reasonable" will win appreciation. The core of China's "human relations" is family, which extends to relatives, fellow villagers, friends and even friends of relatives, fellow villagers and friends, thus expanding the circle of ethical relations. The traditional society in China is a relational and human society, which is full of community color. However, this community color is different from the nature of the modern community based on free and independent personality in western society. Therefore, with the deepening of economic development and social system reform, this kind of "community" color, which attaches great importance to relations and has human feelings, is becoming more and more weak in the current urban society. No wonder many people feel that "human feelings are weak".

From a sociological point of view, the social facts reflected by these feelings are, in a word, "the decline of the community." And this "community decline" can be attributed to three factors:

1. Market system. The market is the most inhuman. Specifically, there are four reasons. First, the market is "money first", that is, taking money as the transaction medium, calculating the gains and losses of transactions with money, and realizing more money as the leading principle. Second, talking about money means losing feelings, because talking about money must be based on "rationality", and rational consideration and feelings are incompatible. Therefore, in a market economy, it is best to do business with strangers, because it can be "ruthless". Third, the market is actually a place where strangers exchange money as a medium and price as an indicator. In market transactions, except for the two identities of "buyer" and "seller", other identities of people, such as gender, age, religion, family and village, are secondary, and the market is really inhuman and inhuman. Fourth, the market is therefore immoral, and even under the influence of "profit first", it is entirely possible to make "reasonable" but immoral behavior.

2. Urbanization. The urban population is very heterogeneous. As soon as people in the city step out of their homes, it is a "stranger's world". We must be cautious, reserved and prepared. This defensive psychological mechanism makes people nervous all the time, afraid to relax, and intentionally or unintentionally uses indifference and hostility to build a safe distance between people, so that people will not have relationships for no reason. Urban people's inhumanity and lack of human feelings are indeed caused by the environment, and they have to adopt an attitude towards life in order to adapt to the environment, which conflicts with people's internal communication needs.

3. Bureaucratic organization. The huge bureaucracy created by modern civilization is everywhere. From the birth of a baby to school, work, medical care, entertainment and travel ... People are constantly dealing with various bureaucratic organizations in modern society and have to follow their rules and ways of doing things. Bureaucratic organizations are required to act in accordance with rules and regulations, without favoritism or discrimination. On the positive side, bureaucratic organization is conducive to efficiency and conforms to the principle of justice; On the negative side, bureaucratic organizations are hotbeds of many "pathologies": conformity, conservatism, timidity, ruthlessness, rigidity, indifference, inhumanity, bureaucracy and fraud. Even those government-run institutions or organizations that used to serve the people have become the bosses of taxpayers, and they are arrogant. This kind of "lost goal" or alienation has become a very common phenomenon and disgusting.

All these have caused the "double lack of community spirit" in today's social life, and people expect a new interpersonal relationship and spiritual home of warmth, mutual assistance, equality and unity.

(C) the significance of developing community culture

In many people's eyes, property management is just some matters related to people's daily life, such as daily maintenance, landscaping, security, cleaning, etc., but it ignores the important role of property management in spiritual civilization construction, the most obvious being its role in community culture. As one of the important contents of property management, the development of community culture can not only directly reflect the management level of property management companies, but also comprehensively reflect the image and mental outlook of the community, as well as the quality, spiritual realm and moral norms of community residents. People have accepted that buying a house is a 70-year lifestyle, which is directly reflected in community culture. Positive and healthy community culture reflects the vitality of the community, which is related to living and working in peace and contentment, and to the appreciation and preservation of the house.

In the process of the transformation of real estate from blindness to rationality, we can easily find three stages of the development of the real estate market: the first stage is that people just want to have a house to live in, but there are always corresponding buyers for the house; The second stage is the pursuit of home perfection, decoration, function, layout, orientation and other factors into the consideration of buyers; The third stage is to pursue the elegance of living environment outside home. Communities with large scale, perfect facilities and elegant environment are highly sought after by the market. Once the goal of placing an elegant home in a beautiful environment is achieved, people will put forward new requirements for the humanistic environment of the community. Community culture is a reflection of people's pursuit of high-quality life.

To sum up, the development and construction of community culture is of great significance to property management, mainly reflected in:

(1) The development of community culture is conducive to the formation of a harmonious, harmonious and peaceful atmosphere. A good community humanistic environment is a harmonious community interpersonal relationship based on the same taste and social status. Neighbors help each other, love each other and are healthy, so modern people can be liberated from the general sense of oppression and insecurity. The construction of community culture is conducive to the formation of this harmonious neighborhood relationship. For example, through the organization of ball games, karaoke, billiards competitions, sports meetings and other forms, close contact, provide channels for mutual communication, create a harmonious and friendly atmosphere, and bring unlimited business opportunities to users.

(2) By carrying out community activities, it is beneficial to strengthen the communication between users and management companies and resolve conflicts. At present, a considerable number of real estate complaints come from property management. On the one hand, there are some problems in the management of individual property management companies; Another important reason is the lack of communication between management companies and users. By setting up publicity columns and carrying out various community activities, it is beneficial to strengthen the communication between management companies and users, enhance mutual understanding and make the property management work smoothly.

(3) Carrying out community work is conducive to arousing the sense of honor of all owners and creating a famous brand effect. The development of community culture plays a very important role in cultivating the loyalty of users. Well-organized community cultural activities often make owners feel proud. When organizing major events, they will invite friends to participate. With pride, loyalty naturally increases. This is one of the reasons why many white-collar workers are willing to spend nearly two hours commuting to work every day, and the monthly living cost remains high, so they are determined to live in a community with excellent property management level. Through football teams, tour groups, concerts, entertainment activities, etc. On the one hand, it arouses the participation consciousness of various industries and users and their sense of honor to the building (community), on the other hand, it also improves the visibility of the building (community), which will bring considerable commercial effects to the building (community).

(4) By developing community culture, publicizing the construction of socialist legal system and spiritual civilization, ensuring the "safe civilization" of buildings (communities) and laying a foundation for social stability and development.

(5) The organization of community cultural activities plays an important role in creating an elegant cultural and artistic atmosphere in the community, improving the taste of the community and forming the style of the community. Birds of a feather flock together. Only by forming a high-grade and stylish community atmosphere can we attract high-grade users, and high-grade and high-grade people are not only powerful potential consumer groups in the community, but also can enhance the style of the community, complement each other and play a virtuous circle.

(D) the current problems in community culture

Although community culture has been practiced for many years, its operation in the property management industry is still unsatisfactory. Because it has not been highly valued and strongly supported by the relevant government departments, it only stays in the limited space and thinking of property management and is used by property management. Without too much creativity and help for property management, community culture will be useless and blank. At present, in property management, the main problems of community culture are:

(1) Few professionals are engaged in community cultural work. Good image, speaking, writing, dancing and singing, and strong ability of organization and coordination are the basic requirements for community cultural workers. But at present, many community cultural workers can't meet these requirements, which has a negative impact on the development of community cultural work.

(2) The number of personnel is too small. If community cultural work is carried out in an all-round way, it cannot be completed by one person or two people, but requires many different professionals. At present, there is only one community cultural worker in many residential areas, and many jobs are neglected.

(3) Due to the shortage of funds for property management, community cultural activities have to take the form. Some property management companies engage in community cultural activities just to promote enterprises and establish corporate image. When some companies implement property management, they often only pay attention to material work and ignore the important role of spiritual civilization in people's lives. In this way, the task of community cultural work will be aggravated and arduous, and property management will become more and more difficult.

(4) The government and society have not given enough support to property management. Enterprises with relatively perfect community culture, such as taoyuan village of Shenzhen Vanke, Lianhuabei of Wanxia and Songping Village of Volkswagen, generally operate at a loss. Family planning work, rental housing management, "three noes" personnel rectification, epidemic prevention of endemic diseases, etc. In essence, it has nothing to do with property management, but the society has entrusted a lot of work in this area to property management companies. Although the management office of the above-mentioned large residential area understands that this is not its own responsibility, it still has to post this expenditure for the overall interests of a residential area and the vital interests of residents (users).

(5) It is considered that community culture is simply publishing newspapers or carrying out some entertainment activities, with monotonous form and no new ideas. Community news columns, bulletin boards or periodicals carry out some entertainment (sports) activities on holidays or anniversaries. The content is relatively simple, which makes residents have no interest in participating, can't arouse their enthusiasm to participate in activities, or just invite professional performance groups to perform, thus ignoring the participation of owners, and the purpose of developing community cultural activities can't be achieved. When carrying out activities, we can't make full use of the supporting facilities in or around the community, which limits the venues and facilities for activities.