Internet real estate platform property

Tik Tok began to rectify the real estate content, and other Internet platforms will follow suit.

Tik Tok began to rectify the real estate content, and other Internet platforms will follow suit. Tik Tok will comprehensively upgrade and rectify the contents of housing rental and sales services published by enterprise accounts or individual accounts that have not obtained market entity registration and relevant qualifications according to law. Tik Tok will start to rectify the real estate content, and other Internet platforms will follow suit.

Tik Tok began to rectify the real estate content, and other internet platforms will follow up on April 2 1. On April 2 1, the official micro-signal of Tik Tok Security Center issued a notice on the rectification of real estate content: In the near future, Tik Tok will comprehensively upgrade and rectify the rental and sale services of houses issued by enterprise accounts or personal accounts that have not obtained market entity registration and relevant qualifications according to law. From now on, Tik Tok platform will carry out real estate qualification certification, and the certification time will expire on May 3 1 day.

The sword of supervision has been drawn, pointing to the chaos of live broadcast. This time, the live broadcast room that keeps touching the bottom line will have nowhere to hide.

/kloc-From April 0/5, the government issued a notice and decided to launch a two-month special campaign to "clean up and rectify the chaos in the field of webcasting and short video".

MCN organizations in the live broadcast industry also have relevant measures, which will focus on rectifying MCN organizations and their accounts to speculate on public opinion hotspots, cause group opposition, deceive and mislead netizens, publish vulgar information, and use minors to make profits and other illegal acts.

In addition, problems such as traffic fraud and product fraud in the live broadcast industry are also within the scope of rectification.

In addition to the official heavy hammer attack, various platforms have also strengthened supervision. In the past two days, a user of Tik Tok received a screenshot of the quota reminder when spending in the live broadcast room, which said, "You have reached the daily quota of this game, please choose another game or continue tomorrow."

It is understood that just recently, Tik Tok launched a "gift consumption reminder" function in the station and began to limit the high consumption of users.

Previously, Tik Tok and Aauto Quicker were scrambling to carry out rectification activities, and each handled a large number of illegal accounts on the platform, including many exploded anchor accounts.

It is not unreasonable for official regulators and short video live broadcast platforms to strengthen supervision in a two-pronged manner. The chaotic situation accumulated by the live broadcast industry for many years has reached the point where it has to be completely rectified.

Tik Tok began to rectify the real estate content, and other Internet platforms will follow suit. 2 Today, Tik Tok officially issued the "Notice on Carrying out Real Estate Content Governance Action", saying that it will comprehensively upgrade the rental and sale services of houses issued by enterprise accounts or personal accounts that have not obtained market entity registration and relevant qualifications according to law. From now on, Tik Tok platform will carry out real estate qualification certification, and the certification time will expire on May 3 1 day.

Real estate qualification certification entrance

1. For enterprise accounts, the platform will open the qualification supplement entrance one after another in the form of on-site letters. Users who publish the contents of housing rental and sales services should pay attention to the notice of the letter in the station and submit relevant qualifications for supplementary certification according to the requirements of the letter in the station;

II. Non-enterprise accounts can be authenticated in the following two ways:

1. Personal account can be upgraded to enterprise account. Click, please go to my-≡-creator service center-authentication account.

2. The personal account can be the employee number in the enterprise account that has obtained the registration of market entities and relevant qualifications according to law, that is, the employee number is added to the main account of the enterprise, and the employee number submits relevant qualifications according to the requirements of the station letter.

Definition of violation

The focus of this governance action is to correct personal or business accounts. Publishing the following contents on Tik Tok platform without obtaining the registration of market entities and relevant qualifications according to law:

Publish the contents of selling or renting houses or guide real estate transactions and leases.

Governance scenarios include but are not limited to:

1. User information: personal signature, avatar, nickname, background picture, etc.

2. Short video scene: video content (including oral broadcast, subtitles), video cover/topic/comment, etc.

Tik Tok began to rectify the real estate content, and other internet platforms will follow up on March 2 1. Tik Tok issued the "Notice on Carrying out Real Estate Content Governance Action" (hereinafter referred to as the "Notice"), saying that it will be in accordance with the requirements of the Cyber Security Law of the People's Republic of China and the "Opinions on Rectifying and Regulating the Order of the Housing Leasing Market". From April 2 1 day to May 365433,

For corporate accounts, Tik Tok will open the "Qualification Supplement Entrance" in the form of on-site letters, and users will submit relevant qualifications for certification.

There are two ways of personal account authentication: one is to upgrade personal account to enterprise account; Second, an individual can add the employee number to his main account through the enterprise account of the brokerage firm he works for, and the employee number also needs to submit relevant qualifications according to the requirements of the website letter.

A person close to the operation department of Tik Tok revealed that "relevant qualification" refers to the registration and filing certificate of real estate agents.

Tik Tok defines "violation" as: an individual or enterprise account that has not obtained the registration and relevant qualifications of the market entity, arbitrarily publishing the contents of the house sold or rented in Tik Tok, or guiding the real estate transaction and lease.

The scope of this governance includes two aspects: first, user information, such as personalized signature, avatar, nickname, background picture and so on. The other is short video scenes, such as video content (including oral broadcast and subtitles), video cover/topic/comment, etc.

The above-mentioned person close to the operation department of Tik Tok said that one of the backgrounds of this governance action is that Tik Tok received feedback from the housing construction departments in many places: Tik Tok has a large flow of people, but some real estate contents posted on the platform are suspected of violating the rules, and it is hoped that the platform will strengthen the regulation of the housing rental market order.

A local person who lives and builds a system also said that some intermediaries or self-media hype online, fabricating local unlimited purchases and not needing social security, which is quite confusing. Therefore, they have held meetings with brokers, vertical platforms and the media many times. For a comprehensive Internet platform like Tik Tok, the Housing and Construction Bureau where it is located has repeatedly expressed the hope that Tik Tok will help standardize the review of information release in the rental and sales market, which is conducive to market compliance.

The Economic Observer learned that in addition to Tik Tok, other Internet platforms will also follow up the governance of real estate content.

The above-mentioned people close to the operation department of Tik Tok talked about the difficulty of content review: a large number of releases and difficult identification. "As a platform, it is difficult for Tik Tok to define whether the content published by users is real estate information or real estate advertisements. Prior to this, Tik Tok had requested that the property content published by personal accounts exceeding 10 could be recognized as an institution. "

He revealed that this governance action mainly depends on "qualifications", and individuals and institutions need to rely on rental and sales qualifications to publish relevant advertisements. The intermediary wants to advertise in Tik Tok, but it is not enough to have a business license. They must get a business license before they can go to the housing construction department for filing. Only with the registration certificate of the real estate agent can they be regarded as compliance agents and can they carry out the housing rental and sales business.

Qualifying for a card is the first step. The source said that this time it was mainly aimed at blue "V" (enterprise) users who sent real estate advertising content, and asked them to submit compliance materials to prove that the users were qualified, so as to further manage the scattered individual users and content.

The source said that Tik Tok is also worried that the relevant restrictions will affect the user experience and even the platform ecology, so try to simplify the review process, take into account the governance effect and balance the user's needs.

In July, 20021,eight departments, including the Ministry of Housing and Urban-Rural Development, issued the Notice on Continuing to Rectify and Regulate the Order of the Real Estate Market, clearly striving to achieve a marked improvement in the order of the whole real estate market in about three years and standardize all aspects of real estate development, transaction, leasing and property management.

Among them, in real estate transactions, the key points of rectification include publishing false and illegal real estate advertisements and false housing information, and requiring intermediaries, housing leasing enterprises, online media and employees who violate laws and regulations to be warned, interviewed and suspended for rectification according to laws and regulations.

According to the Economic Observer, the Ministry of Housing and Urban-Rural Development has also formulated relevant reward and punishment measures to urge local departments to regulate the order of the real estate market according to law.