Corporate Culture of Tianwei Baobian (Hefei) Transformer Co., Ltd.

The origin of the title "Tianwei" is based on Modern Chinese Dictionary. One of the meanings of the word "Tianwei" means "at the top", and one of the meanings of the word "Tianwei" means "power that can make people fear", especially "power", "prestige" and "prestige". Secondly, according to Ci Hai, one of the meanings of the word "Tianwei" refers to "Shenwei, divine power". Therefore, the name of our group company is "Tianwei", which is a continuation of the ambition of "manufacturing the best transformer in China". It has two meanings: First, it is determined to be a leading enterprise in the transformer industry; "Serving the country based on industry and building a world brand"; Second, we are determined to carry forward the Tianwei spirit of "self-confidence, self-improvement and pursuit of Excellence", to be a cultured enterprise, to regard corporate culture as the soul of the enterprise, to be the source of vitality and motivation for the sustained prosperity and development of the enterprise, and to build a world-famous electrical group with the magical power of corporate culture.

I. Core Concepts of the Group Company (I) Tianwei Values: Building a World Brand Based on Industry Serving the Country Interpretation of Tianwei Values: Tianwei Values are the fundamental thinking on why Tianwei people share common ideals and why Tianwei Group exists. Under the situation of global economic integration and internationalization of market competition, Tianwei people stand at the height of the world economic structure, take the dialectical relationship of "country first, world later" as the premise, size up the situation, innovate thinking, seize the future and seize the opportunity, and determine the value orientation of Tianwei Group as "industry serving the country and casting world brands". The new value orientation endows Tianwei Group with greater development space and higher-level pursuit. Serve the country with industry. In other words, Tianwei people always take the development of enterprises and serve the country as their own responsibility, based on the foundation of society, and always take the promotion of the great rejuvenation of the Chinese nation as their own responsibility, and strive for progress and perseverance. Build a world brand. That is to say, Tianwei people always insist on "keeping pace with the times, scientific development and independent innovation" as the core concept of development strategy, so that Tianwei brand can constantly surpass and sublimate, thus reaching the world-class level in product performance, scientific and technological content, quality, manufacturing technology and service. (II) Tianwei Vision: Building a global famous enterprise and building a century-old Tianwei Tianwei Vision Interpretation: Tianwei Vision is the long-term goal and the highest program for Tianwei people to develop enterprises. Decades of hard struggle, decades of independent development, decades of unremitting struggle and decades of pioneering course of seeking change and forging ahead have created Tianwei people's broad mind, long-term vision, advanced consciousness and lofty aspirations. On the issue of developing enterprises, Tianwei people should not only make Tianwei Group a "real national team" forever, but also aspire to become a "world-famous electrical appliance group"; We should not only grasp the current growth, but also plan for the lasting prosperity in the future. "Building a global famous enterprise and building a century-old Tianwei" has naturally become the long-term goal and the highest program for Tianwei people to develop enterprises. (3) Tianwei philosophy: first cultivate talents, then achieve enterprise Tianwei philosophy interpretation: Tianwei philosophy is the rational thinking of Tianwei people to make Tianwei Group stronger and bigger. In understanding and dealing with the relationship between "people and enterprises" and "talents and enterprise development", Tianwei Group has always adhered to the dialectical view of "cultivating talents first, then achieving enterprises". In the final analysis, enterprise competition is talent competition. "The key to developing enterprises is to recruit people." Talent is the most precious resource in the world and the most active, active and decisive factor in productivity. In the opportunities and challenges brought by economic globalization, whoever has talents will have unremitting development momentum, who will have strong competitiveness and market initiative, and who will really have wealth. "Cultivating talents first, then achieving the enterprise" means putting the cultivation of talents at the top of all the work of Tianwei Group and implementing an all-round talent strategy: taking "having both ability and political integrity and putting morality first" as the principle, not only cultivating and bringing up senior management talents who can control the market economy, cope with complex situations, are considerate and good at management; Also cultivate knowledgeable, studious, innovative and internationally advanced senior scientific and technological talents; It also cultivates advanced skilled personnel who understand technology, can operate and have superb technology. As long as enterprises cultivate these multi-level and multi-type innovative talents, they can maintain the long-term prosperity and development of enterprises. (4) Tianwei spirit: self-confidence and self-improvement, pursuit of Excellence Interpretation of Tianwei spirit: Tianwei spirit is the soul and spiritual pillar of Tianwei people's continuous innovation and enterprising. Decades of hard work and efforts have made "self-confidence, self-improvement and pursuit of Excellence" deeply engraved in the hearts of Tianwei people. Self-confidence and self-improvement: that is, not afraid of difficulties and risks, strong-willed and indomitable, with the determination and courage to overcome all difficulties and dare to win; Is ambitious, broad-minded, striving for the first place, capable and ambitious, to build a first-class enterprise; That is, seeking truth, seeking change, advancing with the times, independent innovation, and courage and talent to constantly invest in new entrepreneurship and development. Pursuit of Excellence: never satisfied with the status quo, always taking achievements as the starting point for continuous progress; Is to dare to deny yourself, surpass yourself, forge ahead, be brave in creating first-class, and always do today's work better than in the past. If you don't advance, you will retreat. This is the unshakable belief of several generations of Tianwei employees.

Second, the extension concept of the group company (1) Tianwei tenet: employees are the foundation of Tianwei, culture is the soul of Tianwei, brand is the shape of Tianwei, and market is the life of Tianwei. Interpretation of Tianwei Purpose: Tianwei Purpose is the action program for Tianwei people to realize Tianwei values. From the perspective of dialectical thinking, Tianwei aims to firmly grasp the way of management and pay special attention to the four fundamental problems of enterprise management, each of which has its profound connotation. "Taking employees as the foundation of Tianwei" is the first support of Tianwei Group's "double support". The key to the success or failure of an enterprise lies in people, and it is the relationship between people and enterprises. "wholeheartedly rely on employees to run enterprises"; "cherish and care for employees"; "Cultivating high-quality innovative labor force"; "As long as you have certain knowledge and skills, and can do creative work and make positive contributions to the enterprise, you are the talent that Tianwei needs." These aspects are the best interpretation of "taking employees as the foundation of Tianwei". "Take culture as the soul of Tianwei". It includes the second support of Tianwei Group's "double support". Tianwei's unique corporate culture is the core competitiveness of Tianwei Group, the source of vitality and motivation for Tianwei Group's sustainable development, and the relationship between culture and enterprises. And "independent innovation" is the core concept of Tianwei's corporate culture and the main line of Tianwei's innovative culture. Only by firmly establishing the idea of independent innovation can we show the charm of Tianwei's corporate culture, support Tianwei's development and lead Tianwei's future. "Take the brand as the shape of Tianwei". Tianwei brand is the concentrated expression of powerful intangible assets accumulated by Tianwei Group for decades. Brand image is the corporate image and the relationship between brand and enterprise. To strengthen Tianwei brand and enhance corporate image, we must rely on independent innovation and hard work to firmly establish five eternal foundations supporting Tianwei brand: excellent quality, advanced technology, exquisite craftsmanship, satisfactory service and abundant talents. "Take the market as the life of Tianwei". If the enterprise is a ship, the market is the sea where the enterprise can sail and fight. The sea can carry a boat or overturn it. It is the truth that the market is the life of Tianwei and the relationship between the market and the enterprise. We must know the laws of the market, grasp the pulse of the market, and actively create the market, so as to ride the wind and waves in the commercial sea and reach the other side of victory. (2) Tianwei's social responsibility: representing national interests, promoting social well-being, realizing the value of life, creating * * * knowledge and * * * harmony * *. Interpretation of Tianwei's social responsibility: Tianwei's social responsibility is the unremitting pursuit of Tianwei people based on society and returning to society. "Representing national interests", for Tianwei Group, the most fundamental thing is to develop Tianwei and expand Tianwei, which is a valuable creation and dedication made by every Tianwei employee for national rejuvenation and economic and social progress. "Promoting social well-being" is a solemn commitment and public declaration of Tianwei Group, while paying attention to and maintaining the environment and making extensive contributions to social development, and at the same time undertaking social responsibilities such as law-abiding operation and being responsible to employees at the grassroots level. "Realizing the value of life" means that Tianwei Group adheres to the concept of all-round development of employees, and provides development space by building a talent environment, improving the talent mechanism, so that every Tianwei employee can find a suitable position and realize his own life value. "* * * knowledge, * * * harmony and * * * creation" are the solemn vows of Tianwei people to build and develop Tianwei. Specifically, all employees of Tianwei Group will work together to create a bright future of sustainable development and permanent prosperity on the basis of understanding the long-term goal, development strategy, business philosophy and corporate culture of Tianwei Group. (3) Tianwei's talent view: the struggle for talents, people do their best. Interpretation of Tianwei's talent view: Tianwei's talent view is one of the basic rules of Tianwei's successful management. What talents do enterprises need? Tianwei Group believes that as long as they have certain knowledge or skills, can carry out creative work and make positive contributions to the construction of material civilization, political civilization and spiritual civilization, they are all talents needed by enterprises. Under the new situation of building a well-off society in an all-round way, how should Tianwei Group attach importance to, train, use, unite and motivate talents? "Competing for Talents, Giving Full Play to Talents" fundamentally answers these questions. Market competition, in the final analysis, is the competition of talents. Talent is the most valuable asset of an enterprise. In order to achieve the grand goal of "serving the country by industry and building a world brand", Tianwei Group must take the talent strategy as the top priority of its enterprise development strategy, establish and improve the competition mechanism for outstanding talents to come to the fore and give full play to their talents, set up a clear-cut banner of respecting, attaching importance to, loving and educating talents, create a good atmosphere for people to make the best use of their talents in the company, and create a good image of attaching importance to and attracting talents in society. (4) Tianwei quality concept: shaping excellent character and creating the best product Interpretation of Tianwei quality concept: Tianwei quality concept is the second basic rule for successfully managing Tianwei people. Tianwei people regard quality as the life of an enterprise, and the core of Tianwei's quality view is "personality determines products". Because from product processing and manufacturing to after-sales service, from design technology to all aspects of enterprise management, every job and every link can not be separated from people. Quality problems, including product quality, service quality and work quality, are all human problems in the final analysis. Shaping excellent character is to educate Tianwei employees to work hard: selfless dedication to society, honesty and law-abiding; For the cause, persistent struggle, innovation and enterprising; To work, strive for perfection, be diligent and dedicated; Be polite and cooperative with colleagues; For the family, respect the old and love the young, and be harmonious and diligent. To be the best product is to make all the products produced and sold by Tianwei Group achieve advanced technology, excellent manufacturing, safety and reliability, reasonable price and customer satisfaction. Only by shaping excellent character can we make the best products. (V) Tianwei service concept: customer satisfaction, sincere dedication Interpretation of Tianwei service concept: Tianwei service concept is the third basic rule for successful management of Tianwei people. Tianwei Group introduced the concept of "product life cycle management", believing that more than 95% of the "product life cycle" is with users. Therefore, it is the sacred duty of Tianwei Group to attach importance to, guarantee and manage the operation of products among users until the end of users' lives. Tianwei people are willing to use our products with quick response, enthusiastic consultation and sincere, meticulous and thoughtful quality service, so that users are satisfied not only with the performance of our products, but also with our excellent manufacturing and sincere service. (VI) Tianwei's concept of reputation: gold is valuable, and integrity is priceless. Interpretation of Tianwei's reputation view: Tianwei's reputation view is the fourth basic rule of successful management of Tianwei people. Tianwei people firmly believe that "people will stand without faith, and things will flourish without faith." Honesty is the most precious intangible asset of an enterprise, which cannot be measured by value. It is the concentrated expression of the excellent character of all employees and the foundation of the survival and development of an enterprise. In the market, honesty is the key condition for enterprises to win the trust of users and win the competition; In enterprises, honesty is the main factor to unite employees and create the future together. The accumulation of money can rely on skill and strength, and the accumulation of credibility must rely on consistently doing things seriously, treating people sincerely, and keeping your word. (VII) Tianwei Style: Rigorous, diligent, pragmatic and efficient Interpretation of Tianwei Style: Tianwei Style is the code of conduct for Tianwei people's management. The quality of enterprise style is also related to the success or failure of the enterprise. In the course of decades of struggle, we have created a team of Tianwei employees who are particularly capable of learning, fighting, creating and contributing, and at the same time formed an excellent style of "rigor, diligence, pragmatism and efficiency". Strict: it means paying attention to discipline, abiding by the system, strict responsibility, strict discipline, rigorous work, and clear rewards and punishments; Diligence: not afraid of difficulties, selfless work, striving for the first place, selfless dedication; Pragmatic: it means being down-to-earth, advocating hard work, earnestly improving and paying attention to actual results. Efficient: It means doing things in an orderly way, paying attention to methods, cherishing time, and making things clear day by day.