How to do real estate e-commerce?

Real estate developers can use smart Wi-Fi to do e-commerce.

1, commercial intelligent Wi-Fi is a model of cloud platform and high-performance hardware devices. Merchants buy Wi-Fi devices to provide users with free online time. Users connect to Wi-Fi to browse the landing page, and advertisements are displayed directly. Through the setting of authentication method, user-related data is deposited on the cloud platform of intelligent Wi-Fi, and merchants can manage users who have used their Wi-Fi through accounts.

Wechat is a hot real-time social tool nowadays, and it is known as the first vote of the mobile Internet. It is evolving into a large commercial trading platform, and its subversive changes to the marketing industry are beginning to appear. Every enterprise has its own official WeChat account.

If the enterprise mobile website and the official WeChat are integrated or seamlessly connected through smart Wi-Fi, it is undoubtedly one of the best ways for enterprises or businesses, especially real estate enterprises, to enter the mobile Internet. Inspired by this goal, the real estate media group announced its micro intelligent Wi-Fi commercial project, and the "Smart Sales Office", a necessary customer storage tool and project communication platform for real estate enterprises based on micro intelligent Wi-Fi customization.

2. Whole-cycle marketing layout of real estate projects.

As the first mobile Internet marketing communication platform specially developed for the real estate industry. Smart Sales Office is a full-cycle intelligent marketing management system customized for real estate enterprises on the basis of integrating the micro-customer smart Wi-Fi released by the Internet Easy Home Company under the property market media group some time ago and the WeChat operation technology of successful house purchase and house sale. This system takes micro intelligent Wi-Fi as the entry carrier, and also includes micro-real estate mobile phone official website, 720 panoramic house viewing, micro-activity, WeChat operation, cloud SMS marketing, self-service delivery of real estate, and happy living community, which can be delivered at the key stage of the whole real estate project marketing cycle.

According to Wang Xiaohu, general manager of Internet Easy Home Network Technology Co., Ltd. and founder of Smart Sales Office, the system seamlessly integrates the customer marketing system of commercial Wi-Fi with the enterprise WeChat operating system according to the characteristics of the real estate industry. Moreover, considering the "futures" marketing mode and the longest marketing cycle of real estate enterprises, it is divided into three stages: pre-sale, sale and after-sale to carry out full-cycle segmented intelligent marketing management.

Through the intelligent management of real estate projects in full-cycle segmentation, enterprises can truly realize diversion, data analysis, precise marketing and project and brand communication. Enhance its interaction and social attributes with users.

3, different stages, the same carrier, the same goal

For real estate enterprises, using intelligent sales office full-cycle intelligent marketing management system is different from pure commercial Wi-Fi. What commercial Wi-Fi achieves is to increase fans, control traffic, promote accurately and collect customer data for enterprises in the middle of marketing. Users' passive acceptance of arrived advertisements is relatively insufficient for carrying enterprise information, arranging marketing priorities and interacting with users. If there is no enterprise information carrier connected with it, users can't learn enterprise information actively, simply and quickly when they leave the coverage area, and enterprises can't judge the purchase stage of users, so they can only push it passively.

Wang Xiaohu said that the O2O era pays attention to interaction and real-time communication. On this basis, solving the sales problem is the fundamental problem. The full-cycle intelligent marketing management system of the Smart Sales Office can solve this problem. Pre-sale and brand communication stage: display high-quality information through micro-real estate mobile phone official website, conduct WeChat operation and micro-activity interactive marketing at the same time, store customers before sale, form brand and word-of-mouth communication effect, and do a good job in project promotion.

4. Make use of WeChat mobile social platform and QR code information carrier, cooperate with offline hard and wide multi-screen display and rapid spread, and do a good job in customer storage and interactive marketing. Reduce the huge promotion cost of print media before sale.

Sales, sales and distribution stage: based on micro-customer intelligent Wi-Fi, through the self-service distribution function of real estate, unlimited expansion of sales channels. Combined with the user's 720 panoramic viewing and cloud short message function, it provides users with a perfect visual stereoscopic experience and non-invasive information reminder, thus assisting sales.

5. The sales and distribution stage is the main source of enterprise profits, and it is the top priority of the whole marketing cycle. At this stage, the Smart Sales Office is based on the micro-customer's intelligent Wi-Fi portal carrier, which is applied to the scenes such as watching RV, project promotion meeting and high-end clubhouse. Through the mobile phone number and WeChat attention connection authentication method, with the help of WeChat mobile office platform-buying house status and selling house status, buyers and brokers are guided to enter, and the sales channels are infinitely expanded, so as to realize self-service housing allocation of real estate and reduce the sales pressure. In this way, the proportion of enterprise real estate deposits and sales can be balanced and the funds can be withdrawn. At the same time, combined with the 720 panoramic viewing function, it challenges customers' stereoscopic viewing experience and triggers users' spontaneous brand communication and circle communication.

6. After-sales, community service, channel expansion stage: preset micro intelligent Wi-Fi in public places such as property and ground floor business in the project building, make statistical analysis on user behavior of user data deposited on micro intelligent Wi-Fi cloud platform, and then use the cloud SMS marketing function to accurately push friendly information about property and other related aspects to improve property services. On this basis, we will make use of the function of happy life to build a high-quality community and expand the value-added channels of property.

In the after-sales stage, enterprises can preset micro-smart Wi-Fi in the project building to seize the entrance of wireless network, realize convenient and efficient communication between residents, property and the bottom or surrounding businesses, and establish high-quality community services. So as to obtain more profits and promotion channels.

The data generated by these functions is deposited on the cloud mobile marketing platform. Enterprises can use the cloud mobile platform to provide them with the above diversified marketing services, multi-dimensional data statistics and analysis, the marketing effect can be checked at any time, and customers can lock in in time and conduct secondary marketing quickly. It also solves the information management problems such as high maintenance cost and easy loss of important information brought by fragmented management, and easily enjoys the one-stop independent marketing experience.

Judging from the above functions, the smart sales office = commercial Wi-Fi+ one-stop micro-marketing+self-allocation of real estate. Each function can be distributed in all stages of real estate project sales in a balanced way, eliminating customers' defensive psychology and carrying out simple and effective follow-up marketing. Among them, the real estate self-service delivery is the killer of the intelligent management system of the smart sales office. At different stages, smart sales offices carry the same goal well: marketing.