Developing an application (the cost of developing an application)

There are generally two ways to develop an app. Let's talk about it one by one. The first assumption is that we have a development team: assuming that there is a mature app development team now (this is a very lucky premise, and one of the reasons for the extremely slow development of many products is the continuous recruitment of people in the process), then the personnel structure of our app development is like this. Background development 1 Android 1 iOS development 1 product manager 1 front-end development 1 designer 1 test 1 This way, designers can be considered more, the front-end can be taken into account, and developers can also test themselves, that is, it takes five people to develop an app project. Without taking time off, in the ideal environment that will never affect the progress of the project, the salary of these five people is 6,000 yuan (this is very low, and the figure of Beishangguang is 15K), plus five insurances and one gold, the salary cost per person is about 7,000 yuan.

With the team, the next step is to solve workplace problems. A five-person team can choose low-end office space, including property fees, utilities and rent, with a monthly expenditure of at least 4,000 yuan. With the venue and team, we will change office supplies, broadband and the like (assuming the computer comes with us). The price of an ordinary ergonomic chair is about 150 yuan. If you don't buy an engineering chair, you can use an ordinary chair and share the cost of the table. The cost of tables and chairs is about 250 yuan, which is a one-time payment. Pat your head, and 5000 yuan will do it. All the external conditions are ready, so we can start working now. Pre-stage: Before making an APP, a boss generally knows what functions he wants (yes, the boss generally doesn't know what he wants to do, what the demand is, and what the product positioning is). At this time, the product manager will go out and argue with the boss, sort out the demand and find the product positioning. It takes about two weeks here, saying that if he wants to know the product positioning and the requirements of the first stage (during which the architect can start to conceive the technical architecture of the product), he must think of a product name, demand research, competitive product research and analysis, domain name registration, purchase of servers and peripheral basic capabilities (such as CDN storage, SMS service, message push, etc.). ), trademarks (unregistered trademarks, many teams suffer greatly), domain name registration, logo design. It will take at least a week if the boss doesn't change his mind and changes the product demand and positioning halfway.

This step assumes that the domain name does not need to be purchased at a large price, and the total cost can be calculated by 10000/ year. Development stage: Let's take a look at several stages that app has to go through: user demand analysis-product prototype design-UI visual design-database construction-server development-iOS/Android client development-testing. It takes about 3 months to run out of apps. Internal testing and polishing stage: at this stage, you should keep close communication with design, R&D and seed users, and constantly collect problems, find problems, optimize problems and solve problems. At the same time, you have to find ways to keep seed users active and enthusiastic. This is an arduous task, and whoever does it knows. Release stage: at the time of release, there is no channel publicity fee and no advertisement. You need to register a developer account and buy a certificate to go online, and you also need a certain fee, which is not much, that is, 800 yuan/year. Now let's calculate how much IT costs to develop this app: labor cost: 7000 * 3 * 5 = 105000, rent: 4000 * 4 = 16000, office supplies: 5000, and basic expenses of servers, domain names and peripheral IT: 20000. That adds up to about 654.38+500 thousand. Of course, this is a relatively simple app. If there are creative functions different from the market, then money and time have to be calculated separately. As you can see, we are very conservative when calculating, and we must not be lower than this figure. The second is to look for outsourcing and crowdsourcing: different people have different views on outsourcing. Specifically, you can look at the relevant analysis on outsourcing in Zhihu: What are the precautions for outsourcing App development?