Brief Introduction of Oriental Gardens of Oriental Garden Industry Group

The company pursues the corporate culture and values of "mission, art, goal, implementation, struggle, progress, love and gratitude", implements a diversified incentive talent management system, and implements the talent concept of "discovering people, being kind to people, respecting people and rallying people". It has a world-class senior management team and more than 2,500 excellent staff teams, forming an artistic, sunny and efficient overall corporate image. The company pursues to become an enterprise praised by customers, an enterprise needed by industry and society, an enterprise beloved by investors and an enterprise beloved by employees, and strives to become "one of the most powerful garden companies in the world" by adhering to the concept of "artistic gardening, handed down for thousands of years".

Oriental Garden Industry Group is committed to building a beautiful China, creating a better life and serving the urbanization process in China.

Oriental Garden has two major business systems: landscape industry and leisure industry.

Domestic leading enterprises engaged in landscape industry were listed on Shenzhen Stock Exchange in June 2009 (1 1), with a market value of 23.6 billion RMB (20 18, February 2065438), ranking first among peers in the world (SZ0023 10). Oriental Garden Co., Ltd. is mainly engaged in landscape engineering (including theme parks and special effects landscapes), ecological restoration and seedling industry. Oriental Garden Industry Group is engaged in leisure industry, mainly engaged in the construction and operation of urban leisure and rural leisure, and also independently develops cultural tourism, wedding business and urban agriculture. Now it has five subsidiaries: Oriental City Land Co., Ltd., Oriental Lv Wen Asset Management Co., Ltd., Oriental City Property Management Co., Ltd., Oriental Pastoral Agriculture Development Co., Ltd. and Oriental Rose Wedding Culture Co., Ltd.

Oriental Garden Industry Group has innovated the domestic urban construction mode, focusing on the comprehensive development and operation of urban leisure sectors.

1933, the Athens Charter, a programmatic document of urban planning determined by the International Modern Architecture Association of Athens (C.I.A.M), defined the four basic functions of the city, namely, work, residence, transportation and entertainment. Entertainment is today's "leisure". Since the reform and opening up, China's urban planning and construction has generally attached importance to the central business district, commercial complex and industrial park, and paid far less attention to the leisure function. Therefore, Oriental Garden Industry Group creatively proposes to build a central city plate with leisure as its main function to create a better life for urbanites.

Industry elites gather to create a better career.

A good career needs the best talents in the industry. Oriental gardens have attracted a group of elites in the industry. Zhang Cheng, the former vice president of Wanda Group, joined as the president of Oriental Garden Industry Group, which caused shock and widespread concern in the industry. Subsequently, Zhang, former assistant to the president of Wanda and general manager of the project management center, Yin Rong, former vice president of Evergrande, former vice president of Forte Group, former vice president of Lemon International Group, former general manager of Wanda Department Store, former general manager of Wanda Shenchang No.3 Company, and former vice president of ProLogis China District of the United States joined in succession. According to the industry evaluation, their participation has increased the confidence of the second venture of Oriental Garden. This moment is worth looking forward to!

The urban leisure plate takes leisure as the central function, creating a living room for the city to display its image, gathering the spiritual territory of cultural heritage, and improving the happiness index of a livable city. It consists of as many as seven commercial forms (business, cultural creation, wedding, entertainment, hotel, agriculture and residence), forming a leisure destination for urbanites. The urban leisure sector needs to be customized according to the local cultural background and natural environment, and it should be built in the way of "unified planning, unified construction and unified operation". According to the different scenery, it is divided into urban leisure plate (central leisure area named after "Oriental City") and pastoral leisure plate (pastoral complex named after "Oriental Ranch"). The Group has four major implementation advantages: first, industrial advantages, with a complete industrial chain corresponding to the seven major formats of the leisure sector; Second, the talent advantage, comprehensive development of domestic first-class, outstanding talents in various leisure-related industries; 3. Capital advantage: its own capital is abundant, which is in line with the state's financial support policies for industries such as culture, tourism and agriculture; Fourth, the advantages of the alliance have integrated a number of first-class strategic partners at home and abroad, such as Rose Plaza, EDC (Entertainment Design Company) and C2(C2 turnkey solution).