Guangdong wanhexin electric co., ltd. wanhe culture

Strategic thinking of Wanhe enterprise

Strategic direction and objectives

With gas appliance as the core, we will become the leader of gas appliance and the manufacturing center of gas appliance. We used to make and supply gas appliance as the core field of enterprise management, now and in the future. We are the leader and authority of the industry.

Our short and medium-term strategic choice is to base ourselves on the manufacturing industry, and on the basis of consolidating and expanding gas appliance's leading and authoritative position in the domestic market, quickly realize "Made in China, gas appliance".

Our long-term strategic choice is to build Wanhe into the first brand of gas appliances in the world, strive to become synonymous with gas appliances in the world, and finally realize the perfect realm of harmony between heaven and earth.

Through continuous system innovation, technological innovation, product innovation and service innovation, we will improve the scientific and technological connotation of products and service quality, provide the public with excellent products with high quality and high-tech content, and creatively provide harmonious, beautiful and beautiful life experiences and enjoyment for families and people all over the world.

The core performance of "harmonious culture"-the management characteristics of Wanhe is the profound cornerstone of Wanhe brand's century-long sustainable development, which has laid the foundation for Wanhe's competitiveness in different market environments.

Steady-based on the accumulation of deep foundation, Wanhe is making steady progress every year. It is this steadiness that has created Wanhe's enterprise style that is not impatient and grandiose.

Innovation-In the process of the development of private enterprises to internationalized and modernized enterprises, Wanhe takes itself as the surpassing object, fully combines the present situation to innovate and develop energy-saving technologies, and provides new ideas and directions for future development.

* * * Win-Wanhe's win includes the synchronous development of the enterprise itself, employees, partners and shareholders.

Harmony-Wanhe pursues the harmonious coexistence of natural environment, society and people, and finally realizes the great ideal of "harmony between man and nature". Harmony is also one of the cores of Wanhe's team spirit.

Responsibility-Wanhe, as a leading group enterprise in the industry, needs to be responsible not only for the development of society and the country, but also for employees, partners and users, and for the future quality and energy-saving quality of life.

Philosophical articles

1. Wanhe's business philosophy: strive for strength through expertise and win through stability.

Strive for strength with expertise and win with stability-the magic weapon of Wanhe's steady operation for many years.

Strive for strength by specialization-don't blindly expand, take the road of professional development, accumulate wealth but make little progress. It is not superficial (external cause) but internal force (internal cause) that focuses on the strength of enterprises in "precision" rather than "big" to promote the development of things. In the case that brand tension and financial strength are not very strong, diversified development is undoubtedly a waste of funds and the dispersion of resources.

Win by stability-a stable financial system, a pragmatic business philosophy, a down-to-earth work team, learn to walk one step at a time, and run after taking a good road. In the process of participating in social competition, we will truly achieve "no one has me, no one has me, and no one has me", so that enterprises can embark on a lasting and steady development path and become a "century-old shop"!

Second, Wanhe management concept: guide employees with culture and manage enterprises with system.

Guide employees with culture and standardize enterprises with system-lead Wanhe in the period of creation, rise, prosperity and consolidation.

Guide employees with culture-culture is the soul of enterprises, employees are the wealth of enterprises, and enterprises with culture can increase their wealth. Always guide employees with "harmony" culture, establish an ideological and moral system with "harmony" as the core, "virtue" as the basis and "courtesy" as the norm, guide employees to maintain good professional ethics and be a thoughtful practitioner.

Standardizing enterprises with systems-systems are the norms of enterprises, which can minimize communication costs, improve work efficiency and ensure the high-speed operation of enterprises. Restrict and standardize employees' behavior with the system, urge employees to abide by rules and laws, and act according to the process, so as to serve the enterprise efficiently and employees can get reasonable returns from the enterprise.

Visual article

Wanhe Vision: To become a leader in gas appliance industry in China and even the world.

1, Wan He's vision trilogy

The first part: China, the leader of gas appliance, should be an industry leader and lead the healthy development of the industry in gas appliance, China.

The second part: gas appliance manufacturing center in the world, strengthen cooperation with world-renowned gas appliance manufacturers, and comprehensively enhance Wanhe's strength.

Part III: Leading brands in gas appliance, the world, make the living environment of human beings safer and more comfortable by developing various gas-related products and services.

2. Five-year goal: gas appliance, China, leader, manufacturing center of gas appliance in the world.

Scale: It maintains an absolute leading position in domestic sales scale and is one of the leading export manufacturers in gas appliance in the international market.

Technology: the technical content of products is in step with the world, and the most effective patents are in the industry; Become one of the editorial boards of the national gas appliance standard.

Partners: ODM and OEM product providers of internationally renowned gas appliance brands.

Task article

Wanhe Mission: We are committed to expanding our business from family to commerce, industry and other fields, and making the living environment of human beings more comfortable and safe by developing various products and services related to gas.

Values chapter

Wanhe values: * * Win-win and harmonious development, pay attention to the distribution of benefits.

* * * Win to be harmonious, and harmony can develop.

Pay attention to the distribution of benefits-benefits are the connection point of Wanhe value chain and the lubricant for balancing Wanhe at all levels. Since its establishment, Wanhe has always attached great importance to the distribution of interests, fairness and the principle of prescription, so that the interests of all parties can truly reflect the value of the distribution subject.

* * * Win harmoniously-always adhering to the concept of * * * win, * * win is not to balance the whole value chain with one's own income, but to establish a scientific and fair distribution system, through which to achieve * * * win, so that all parties can devote themselves to the great cause of building a world-class gas appliance brand after * * * win.

Harmony is the only way to development-harmony is everything. A great cause needs a harmonious environment, and a harmonious environment can really promote the development of enterprises. For Wanhe, who is determined to be a "century-old shop", to truly realize the century-old dream, a harmonious enterprise environment must be established under the guidance of "harmony" culture.

The three complement each other and are indispensable. Paying attention to interests is the premise of * * * winning, while * * * winning is the foundation of harmony, and the guarantee of development is harmony. Only by developing can we pay more attention to the scientific distribution of interests.

Enterprise spirit article

Wanhe spirit: self-improvement and inspirational development

Self-improvement-Wanhe adheres to the spirit of Shunde people's "Dare to be the first in the world", starting a business from a family workshop, step by step, facing difficulties and never flinching until it is solved. As Lu Chulong said, "Difficulties happen every day, and the key is what you think." It is with the spirit of self-improvement that Wanhe people have achieved today's Wanhe-the leader of gas appliance, China.

Inspirational development-Wanhe devoted himself to researching the core technology of water heater when he was making water heater accessories, and developed the first ultra-thin water-controlled automatic gas water heater in China, which opened a new era of "hot water comes as soon as the water valve is turned on" in China. Up to now, Wanhe has filled the domestic technical gap for more than ten times, and the research and development of energy-saving technology for water heaters is in the international advanced ranks and has won many awards.

Slogan article Wanhe, a better life

In the future, Wanhe Enterprise will become an advocate of harmonious culture-diligent work style;

Steady and enterprising team;

Innovative energy-saving technology;

* * * Win partnership;

Harmonious gas technology;

Lead the future of gas appliances and improve the quality of human life!

Behind all these advantages is the "harmonious" power of heaven, earth and people. Enterprise concept quality concept: quality is fundamental, and good quality wins good reputation; Good quality wins good market. Good quality is the foundation of Wanhe's success; Good quality is the foundation of Wanhe brand creation.

Total quality management is the foundation of good quality; Continuous technological transformation has added wings to good quality.

Technical concept: service life is half a step ahead.

Serving life-Wanhe focuses on products from gas appliance and gas appliance, which is closely related to people's lives. Wanhe technology research and development always takes serving people's lives as the core, being close to people's needs, bringing more convenience to people's lives, making people's lives more comfortable and comfortable, thus further improving people's quality of life.

Half a step ahead-Wanhe must be ahead of competitors in product development, quality assurance, caring service, etc., in order to truly serve people's lives. Only in this way, Wanhe's gas appliance business can be fully developed, and its great vision of "China and even the world's first-class gas appliance brand" can be realized. Manufacturing philosophy: quality first, scale manufacturing.

Quality first-any problem in the manufacturing process will affect the quality of products, so only by adhering to the concept of "quality first" in the manufacturing process can we continuously produce qualified products, reduce the rejection rate, enhance the competitiveness of products and win the good reputation of consumers.

Large-scale manufacturing-in the case of intensified homogenization competition and decreased product profits. If Wanhe wants to achieve explosive growth, it must constantly increase the manufacturing scale under the premise of ensuring product quality, and increase profits by increasing the manufacturing scale, so as to truly realize "scale is benefit".

Cost concept: neither spend less nor spend more.

"You can't spend less and you can't spend more" is popular but profound. Reflected in the measurement of "whether the flower should be spent". Wanhe's criteria for judging the concept of cost come from two levels:

(1) the perfection of enterprise system construction;

(2) the guiding ideology of enterprise leaders in using resources and the criteria for judging the value of using resources. Wanhe has always attached great importance to cost control, not simply to cut costs, but to reduce the cost of enterprises to the maximum extent through rational use of various resources, thus enhancing the competitiveness of enterprises.

Marketing concept: ensure that the return on investment of partners is higher than that of enterprises.

The marketing idea of an enterprise directly affects the thinking and behavior of the marketing team, and whether the marketing idea is spread in place directly affects the marketing performance. In the process of establishing a win-win situation, Wanhe always adheres to the principle of ensuring that the return on investment of partners is higher than that of enterprises.

For any interest connection point in a value chain, as long as the winner of interest is established, the efficient operation of the whole value chain can be guaranteed and higher profits can be obtained. As a private enterprise, Wanhe always pays attention to the balance of interests, so that all parties have a dynamic balance.

Service concept: meticulous and worry-free, and strive to make customers satisfied and even moved.

Careful and worry-free-satisfaction begins with solving problems and is moved by every detail. Pay attention to customers from the heart, pay attention to their real needs, solve their doubts, and become a good helper for customers to use products correctly, so that customers can buy happily, use with confidence and serve with peace of mind.

Wanhe Group adheres to the after-sales service concept of "meticulous and carefree", spending more than 30 million yuan to purchase properties in large and medium-sized cities across the country and setting up more than 40 fixed service centers. More than 1500 special maintenance points and more than 2,000 special installation points have been set up throughout the country, and a high-quality professional service team has been trained to provide users with all-round services such as consultation, on-site installation, maintenance, letters and visits, free maintenance, and 24-hour service has been opened. Since 1993, Wanhe Group has been awarded the title of "National Quality Service Network" for fifteen consecutive years.

Talent view: the ultimate moral height

Attach importance to talents-talents are the foundation of an employee. We are determined not to use people without talent. The so-called talent size, more importantly, is understood from the perspective of the company's talent demand, rather than just looking at a person according to his academic qualifications, and truly: capable people are superior, equal people are inferior, and mediocre people are inferior.

Pay attention to morality-morality is a higher standard to measure the quality of an employee. A person without morality, even if his ability is strong, can't make more contributions to the enterprise. For unethical employees, we are determined not to use them. The moral quality of an employee will also determine how high he can go.

For newcomers, it is not only education, but also ability. The standard of ability is to have both ability and political integrity, which is suitable for enterprise development and market needs.

For existing talents, don't look at qualifications, just look at potential. The development of potential is to keep pace with the times and grow in self-improvement and creativity.

Three propositions of Wanhe employing people:

First, in personnel training, we advocate "planting trees without picking flowers". Emphasizing the concept of planting trees for ten years and educating people for a hundred years, enterprises should attach importance to the cultivation of talents, rather than making superficial remarks.

Second, in terms of talent standards, we advocate "endurance of long-distance running and speed of sprint". Only when enterprises know how to work hard and skills can they make progress steadily and stay ahead of their peers.

Third, in the talent atmosphere, we advocate that "employment is luck, things are fate, peace is happiness, and harmony is wealth".