What factors should be paid attention to when investing in shops?

Every investment must bear certain risks, and the higher the rate of return, the greater the risk. The history of investment in shops in Luohu Commercial City and Huaqiang North has become a legend, and the investment in shops is developing towards rationalization and maturity.

Shops can generally be divided into two parts according to their business nature:

1. Property-type shops: The investment of property-type shops is relatively small, and there is no need to participate in operation and management, so the income is stable, because it lowers the threshold for home ownership and attracts more small and medium-sized investors. At present, relatively new shops and banks also belong to virtual property shops. This kind of shops can allow developers to cash in and withdraw funds in a short time. The risk lies in whether the manager has the ability of long-term stable operation, so choosing a powerful developer is the key.

2. Operating shops: The choice of operating shops should comprehensively consider the operating status and appreciation potential of the property, which is affected by factors such as location, operating rent, operator's operating level, consumer flow, etc., among which the regional effect determines the rent and the flow of people determines the regional effect. Format is the key factor, and the management ability and experience of investors are also very important.

Choosing the right location, price and timing of investment shops, fully grasping relevant policies and understanding the surrounding supporting changes are topics that investors can't ignore. Investment experts believe that the success of shop investment depends on four elements, one lot, two flows, three lots and four management modes. If these four elements can be perfectly combined, the investment will be quite effective.

The first is location. Lot is the key to determine the value of shops. Shopping malls in a similar position, but with obvious signs, are more competitive, and consumers are easy to gather, forming a certain consumption magnetic field. Zhongguancun e-world, Hailong, Dinghao and other projects have formed the embryonic form of commercial core.

Followed by traffic. The location of commercial facilities must be the location with the best traffic accessibility. Under the principle that business pursues the largest range of commodity sales, the location should minimize the transportation cost. Hailong is supported by multiple buses, and Zhongguancun E World will benefit most from Metro Line 4 and the 10 line under construction. Zhubang 2000 is located at the junction of Chaoyang Road and East Fourth Ring Road. It takes less than ten minutes to walk to the subway station, and there are more than 30 bus lines directly.

The third is the specific location of the store. The value of shops on the first floor is always the highest, and the selling price and rental price of different floors vary greatly. Comparatively speaking, ordinary investors choose shops with three or four floors, which has less investment risk and considerable income.

Fourth, the management mode of shopping malls. Including the management company hired, business hours, service awareness, etc. The way the market operates must be consistent with the needs of consumers.