Mid-Autumn Festival planning scheme

In order to ensure the success of the activity, we need to make an activity plan in advance, which is a written plan after comprehensively considering the relevant factors of the activity. How should the activity plan be made? The following is the Mid-Autumn Festival activity planning scheme (generally 5 articles) that I have compiled for you. Welcome everyone to learn from and refer to. I hope it helps you.

Mid-Autumn Festival 1 Planning Scheme I. Activity Background

Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.

On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.

Second, the activity preparation

(1) Theme of the activity

Mid-autumn festival, reunion new house

-The word "new house" can also be replaced by the name of the opening community.

(ii) Purpose of the activity

1. Taking the Mid-Autumn Festival as a well-known traditional festival as an excuse, every time the owners go to the Mid-Autumn Festival, they will recall the happy scene of the Mid-Autumn Festival and have a good impression.

2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.

3. Enhance the influence and attraction of residential property and establish a good image.

(3) Activity form

There are various forms of cultural activities with the theme of Mid-Autumn Festival.

(4) Activity objectives

Owners living in the community

Mid-Autumn Festival special program

(5) Activity time

1the evening of October 3rd 10, xx (at your discretion).

(6) Venue

You can choose a wide space in the cell.

Third, preliminary preparation

(a) Before the election

1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.

2. Publicity in the form of posters

3. Flyer form (optional)

(b) Preparatory activities

1, 10 The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send it to every employee, so that employees can know their tasks, and at the same time clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.

2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.

3. Rehearsal, audio debugging and layout of the event site.

4, arrange full-time layout site

5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.

6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.

7. Look for children with artistic expertise in the community and invite them.

8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.

(3) Planning preparation

1. Items required for website layout: banners, balloons, etc. Create a festive atmosphere.

Step 2 make gift packages and prepare gifts

3. Draw the floor plan of the activity site and practice in advance.

Fourth, the activity design

1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.

2. Briefly introduce the relevant information about the origin and significance of the Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.

3. Interactive games:

(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a nice little gift.

(2) Sing a song with the word "Moon". Whoever sings well will get a small gift.

4. Mid-Autumn Festival "Best Family" Competition

Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon), inviting several homeowners to play against each other, winning by singing more, giving gifts, and other participating families also giving small gifts. Each family only needs to send one gift.

It is best to arrange talent show for children in the community. Children's performances are generally programs that the audience is willing to watch.

6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth.

Mid-Autumn Festival 2 activity target planning scheme

1. Let children know the origin of Mid-Autumn Festival through activities, and know that Mid-Autumn Festival is a traditional reunion festival in China.

2. Experience the happiness of spending holidays with parents, teachers and companions.

Activities to be prepared

1, painting package: the moon, children's paintings, cutting the yellow moon (round or crescent) is enough.

2. Video: "The Moon Makes Clothes"

3. Enough moon cakes

Activity process

1. Introduce festivals to children and let them know that August 15 is the Mid-Autumn Festival.

2. Appreciate the story and listen to the story of "Moon Girl Making Clothes"

Discussion: Does the moon wear beautiful clothes? Why? Teachers interact with children and understand that the moon is constantly changing.

Step 3 talk and taste

What shall we eat on Mid-Autumn Festival?

B, the teacher shows pictures of the moon, and the teacher and the children enjoy the moon together. Guide children to tell who lives on the moon? )

C. Recite the Chinese morning reading children's song "Looking at the Moon"

D, eat moon cakes

Parental time

"The Story of the Moon" Flying Dreams: With the theme of "The Moon", children and parents are free to create.

Mid-Autumn Festival planning scheme 3 I. Theme of the event

Starlight singing-the heart of the city

Second, the activity time

Need to decide or solve

Third, the main purpose of the activity

1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide competitors' ban on us and form a corresponding festive atmosphere in X.

2. Combined with the comprehensive characteristics of X format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, so as to minimize the effect of commodity discount and enrich the comprehensive format image of shopping centers.

Four. Activity expectation

According to X's current business quota, the daily sales of working days, holidays and holidays in the first phase of the activity is about X million yuan. It is estimated that the sales growth rate during the activity will be not less than x% on weekdays and not less than X million yuan on holidays. It is estimated that the holiday sales during the activity period will not be less than x0%, that is, the sales in X days will reach X million yuan.

Verb (abbreviation of verb) activity content

commodity sales promotion

1, the full moon is higher!

From 8: 00 on xx day/KLOC-0, X- Pedestrian Street 1, 2, and 3 Streets will be given a surprise discount of 10% (or a full reduction of X yuan, jointly with squares and supermarkets);

X Universal Studios Mid-Autumn Festival 5 yuan fare;

The catering "Full Moon Stronger" package series will be launched on 10 X, including family package, couples package, friends package, restaurants and some food stalls.

Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival special.

2, the stars sing, the heart of the city!

X month x day -X month x day, X goods will be reduced by X yuan for every full X yuan (the company will not bear any loss of profits caused by full reduction).

In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.

X studios, restaurants, entertainment and other projects launched the National Day special.

Public relations performing arts activities

1, the stars sing, the heart of the city-the opening ceremony of X and X Cool City.

2. Mid-Autumn National Day Gift Street

Moon cake area

Starting from X, the Mid-Autumn Festival gift exhibition will be held in the form of supermarket stack from the south area of X Pedestrian Street to Zhongxing Square, showing the mooncake brands operated by supermarkets, and various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a sense of richness. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.

The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.

Making moon cakes on the spot: Now the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact the supermarket supplier to make moon cakes on the spot and make them on the spot. On the one hand, it can help customers to eliminate their worries about the quality of moon cakes, on the other hand, it can improve their trust in shopping malls.

Gifts area

On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price. Pack moon cakes with other health care gifts and divide them into several grades, such as X yuan, X yuan and X yuan.

Catering food area

In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).

Public places of entertainment

Invite the entertainment center to move some small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full, which will increase the sense of interaction on the spot.

Studios can arrange some large-scale publicity images and dp points at designated locations in the block to enrich the activities of the whole street.

Cultural performance area

On September 24th, X Plaza organized the Municipal Art Troupe for the Aged to perform a song and dance performance to welcome the Mid-Autumn Festival from 19: 00 to 2 1: 00 the night before the Mid-Autumn Festival, and X employees performed on the evening of 26th. Cost control in 500 yuan.

Atmosphere building

(1), Mid-Autumn Festival Gift Box Street

Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) unified procurement by the supermarket purchasing department, the supermarket provides the pile head and size, the marketing department makes the pile head packaging and the design site of the overall image entrance of a street provides about 80 meters.

(2) World Food Street

The fine food provided by the food and beverage department can be partially exhibited, plus on-site production, free tasting and other items;

The venue provides 50 meters.

(3) Fashion entertainment

The entertainment terminal provides some small machines that can be put on a street for free entertainment and attract people's attention. The venue is about 50 meters.

The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).

3. Draw the moon on Mid-Autumn Festival

In a blink of an eye, the Mid-Autumn Festival has arrived again. Do you miss your family every holiday? Do you miss your other half? There is a full moon in the sky, a half moon on the ground, and a half moon every month; How many people miss a bright moon; At that moment, we fantasized that time would stagnate and the bright moon would last forever. ...

Now, the opportunity to realize this dream has come! The "Painting the Moon in Mid-Autumn Festival" organized by X gives you a chance to realize your dream. Pick up the pen in your hand, blend in your rich association, draw the moon in your heart, and let this round of Mid-Autumn Moon stay in the world forever! Why are you hesitating? Come and join us!

Activity method: Draw your imaginary Mid-Autumn Moon with simple and lively lines, and it is better to use legendary and exaggerated colors. Can be appropriately accompanied by text descriptions or poems. The picture size is not limited, but it must be an original work. (Electronic draft and hand-drawn draft are both acceptable)

Mid-Autumn Festival planning scheme 4 I. Prelude

This year, the Mid-Autumn Festival (1May-September) and the National Day (1October1October) are very close, which poses a greater challenge to the merchants. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the psychology of consumers, increase the flow of people, enhance the popularity and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase the reputation of Quanxin Supermarket.

Second, the theme of the event:

"Celebrate the National Day and the Mid-Autumn Festival"

Third, the activity time:

20xx.09.07—20xx. 10.5

Fourth, the purpose of the activity:

1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;

2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".

Verb (abbreviation for verb) Target audience: customers, suppliers and employees.

Mid-Autumn Festival planning scheme 5 I. Theme:

The full moon reunion party of "Welcome Mid-Autumn Festival, Pay homage to parents" in Xx College.

Two. Activity time:

On the morning of September, xx.

Three. Purpose of the activity:

1, at the full moon, don't forget your kindness and let students learn to be grateful.

2, Mid-Autumn Festival, happy school spirit, promote school spirit.

Four. Location:

School playground

Verb (abbreviation for verb) Preparation materials:

Banners, program props, small gifts, etc

Activity of intransitive verbs:

The activity program consists of poetry reading, chorus, musical instrument performance, dance, singing and interactive games. (specific subject to the program list)

1, opening words

A: It is the season when the golden wind sends the breeze and the osmanthus fragrance.

This is a time to celebrate family reunion.

Today is the Mid-Autumn Festival. Let's dance and sing.

B: It coincides with the festive season. Let's be truly grateful and take stock of the harvest.

Together: At this moment, we get together to tell our joy.

A: The moon is at sea now, and the horizon is * * At this time, this is our common expectation.

B: It is our common wish to wish people a long life and stay together for thousands of miles.

A: The Mid-Autumn Festival full moon has entrusted people with infinite thoughts.

B: Warm campus, affectionate you and me.

A: In retrospect, our parents' faces were full of sadness because of our ignorance.

B: I can't forget it now, because of our change, my parents' smiles are shining with tears.

Together: Thank my parents for their spring flowers and wish them happiness and well-being.

A: Today, we release our true feelings, pour out our hearts and have a good time together.

Today, we sang and danced and laughed heartily, turning this place into a sea of joy.

20 14 years xxxxxx college "Welcome Mid-Autumn Festival, Love Parents" literature and art.

2, string words

1. During Mid-Autumn Festival, we miss our parents and relatives more. At that time, they let us experience life and thrive. Please enjoy the chorus "Father"

2. After the song "Father" was sung, we couldn't help thinking of the past. It is said that there is a generation gap between us and our parents. They don't understand us, but do we understand their happiness and sadness? Please enjoy the darkness brought by the day and don't understand the night.

Don't let us live with our parents day and night, and there will never be an intersection, because you never know how happy you are when you come to this world, and you are the little apple in their hearts.

The annual Mid-Autumn Festival is coming. Besides enjoying the moon and eating moon cakes, another custom that we can't lose is solve riddles on the lanterns. Here, I have prepared many riddles for you. It's time to test IQ. Today, we will hold the solve riddles on the lanterns Competition. (Divide the students into groups, implement a hygienic group that answers first and then answers more, sprinkle sugar rewards, and give a prize to the students who answered correctly in one group.)

After the game, let's play again, but some people like it and others are sad. Why? Let's have a look. Please enjoy the decoration.

6. As we grow older, we will gradually find that we are all changing, and we are no longer ignorant and willful. Yes, a little change can go a long way. Please enjoy the following Change Yourself.

7. I believe that everyone has been boiling with the rhythm of music. Let's take this boiling to appreciate the true nature of men and see the martial arts performances they bring. Please come here.

People say that after a bloody martial arts performance, a touching and beautiful song expresses his endless feelings. Next, please bring cruel moonlight.

9. Speaking of tenderness, you can think of four ancient beauties, such as Zhao in Tang Dynasty and Han Dynasty. Please enjoy the dance Autumn Moon of Han Palace.

10, Mid-Autumn Festival is a time for family reunion. Although we are not with our family now, there are our classmates, friends and instructors here. They pin our thoughts on the moon. Please bring us the saxophone "The Moon Represents My Heart".

1 1. After the wonderful saxophone, please enjoy the following song "Gift".

12, magnificent youth, not only in the classroom. Gorgeous youth, especially in talent shows. Brilliant flowers, like rosy clouds of youth, can only arouse the joy of Mid-Autumn Festival and the romance of youth in song and dance. Please enjoy the hip-hop jazz kebab!

13, the crow has the feeling of feeding back, sheep oil kneels and milks, and the grateful heart thanks my parents, giving me gentleness like water and firmness like a mountain. Please feel this poem with your heart and recite it to thank your parents.

3. Concluding remarks

A: Every month is concerned, but every month is missing.

B: Month is expectation, and month is reunion.

A: The full moon and Mid-Autumn Festival, let's show our elegance.

B: The Mid-Autumn Festival is full moon, which makes our youth have no regrets.

A: At this moment, let the joy stay in each other's hearts.

Next moment, we will move towards a better tomorrow.

Together: the performance is over. I wish you all a happy Mid-Autumn Festival and a happy family reunion.