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How to talk about elevator advertisement with property?
How to talk about elevator advertisement with property?
1. First, find the property management company and talk with the manager or relevant person in charge of the property management company; 2. Negotiate with the property management company the requirements related to advertising, such as the size of the hanging, the advertising cycle, how often to replace it, etc. 3. General properties will have a standard price list for reference. If it is not a big property company, the price can be discussed. The general community has corresponding contracts in this respect, because this kind of thing is not new.
How much is the advertisement in the elevator in January?
Take Shanghai as an example. At present, elevator advertisements are mainly divided into two forms, one is a plane poster and the other is an LCD TV.
In Shanghai, elevator advertisements take each screen as a unit and take 7 days as a week;
The price of plane poster is about 200 yuan/block/week, and the price of LCD TV is about 250 yuan/block/week;
This is an approximate price, and the specific price depends on your quantity. Generally speaking, the more quantity, the more favorable the price. Of course, it is most important to choose a regular and reliable advertising company.
Why are elevator advertisements so popular?
Advertisers are optimistic about elevator advertisements, mainly because they are cheap. First of all, the price of elevator advertisements is only 1/3 of the price of TV advertisements, and people have to get on and off the elevator at least twice a day, so the reading rate of advertisements in elevators far exceeds that of other media, which has a multiplier effect. Secondly, people who enter and leave the building are generally middle and high-end consumers, and their potential desire to buy far exceeds that of other classes, so the advertising effect can naturally reach the best. Finally, the elevator is an independent space. Advertising in the elevator will not affect the overall appearance of the community, and the degree of man-made destruction of nature is very low.
Editor's summary: after reading the above introduction, I believe everyone has a further understanding of how elevator advertisements talk to property. Please continue to pay attention to our website for more information, and more exciting content will be presented to you later.
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