Summary of Investment Promotion in 2022 Commercial Street: 3 articles

2022 Commercial Street Investment Summary Model 1

In the first half of 20xx, the project department focused on project

Summary of Investment Promotion in 2022 Commercial Street: 3 articles

2022 Commercial Street Investment Summary Model 1

In the first half of 20xx, the project department focused on project planning, investment attraction, project negotiation, project signing and business safety and stability, and achieved necessary results. The situation is summarized as follows:

First, focus on the "five tasks" according to departmental functions.

First, do a good job in project planning. Plan key investment projects such as packaging electronic information supporting industrial park, LED cold light source, product breeding and deep processing, machinery manufacturing industrial park and port warehousing logistics distribution center. , has brought the carrier to the city's investment promotion work. At the same time, more than 5000 investment promotion manuals and 1000 special investment promotion brochures have been compiled.

The second is to enhance the effectiveness of attracting investment. The first is to participate in investment promotion activities. Participated in a series of economic and trade activities such as Chongqing Fair and ASEAN Chinese Chamber of Commerce, and captured information in the activities. The second is to strengthen the investment promotion work of the office. He went to the office to work together, focusing on the special investigation and investment promotion activities of machinery industrial park and electronic information supporting industrial park, further demonstrating the feasibility of building machinery and electronic information supporting industries, effectively docking a number of enterprises, and expected to gain something in the second half of the year.

Third, actively participate in project negotiations. Participated in almost all the project negotiation activities of the bureau, and the staff of each department performed their duties, always achieving "who takes the lead in negotiation, who is responsible for the end", keeping close contact with merchants and scientifically promoting the project landing. At the same time, it assisted relevant lead units to participate in project negotiation activities for more than 40 times.

The fourth is to focus on promoting project signing. Further explore the scientific and rigorous text of the agreement, and participate in the drafting, revision and submission of 27 projects signed by our bureau with other responsible units, including 2 projects with 65.438 billion yuan, 3 projects with 65.438 billion yuan, more than 654.38+00 projects entering the agreement stage, and more than 654.38+00 projects under discussion.

The fifth is to do a good job in maintaining stability. Make use of the good working relationship and cooperative partnership established with the enterprise to pay several return visits to the contracted project investors, understand the production and life problems such as the procedures, the implementation of factory land and the recruitment of workers in the process of project landing, listen to the opinions and suggestions of the enterprise on the follow-up service of attracting investment, alleviate the bad mood of the enterprise and strengthen the investment confidence.

In addition to completing the above work, our department has also carried out the division of labor, assisted other departments to participate in related work, and realized a chess game of attracting investment.

Second, the shortcomings

First, compared with last year, the intention has weakened and the overall state is relatively weak. Second, there is no breakthrough in major projects, and there is still a big gap from the target tasks.

Third, the plan for the second half of the year

The first is to grasp the train of thought and seek joint efforts. We should strengthen our faith, unify our thinking, closely focus on the objectives and tasks, strengthen internal coordination and management of departments, make overall arrangements, rationally divide labor, improve efficiency, and ensure the completion of annual objectives and tasks.

The second is to focus on key points and seek breakthroughs. It is necessary to take the introduction of projects as the ultimate goal, spend more thoughts on attracting large projects and strong projects, make greater efforts and win more support, strive for a substantial breakthrough in the introduction of machinery and electronics industry, and strive to sign a number of projects under discussion.

2022 Commercial Street Investment Summary Model essay II

Investment promotion is an important work after the establishment of shopping centers. Merchants must first have good psychological quality and professional knowledge. Learn more about the shopping mall. There may be many unprepared problems in the process of attracting investment, so we should be flexible and put the interests of customers first. Investment promotion aims at win-win cooperation. If one of them has no interest, he will not decide to invest. Only when both sides have interests can negotiations be possible.

In the process of investment negotiation, we should have full confidence and speak with confidence. If customers ask questions, we should patiently explain their questions in detail, analyze the consumer groups in the local market and the current market share, as well as the advantages and prospects of our store, so as to establish confidence in our store. Try not to argue with customers head-on, and try to win customers' approval with flexible statements. Some customers will come to the mall for on-the-spot investigation, patiently communicate with customers and guide them, so that customers can clearly know how much benefits he will bring by investing in our mall.

In the process of negotiation, observe each other's reaction and fully understand each other's psychological needs. Don't give him too many choices at once, just provide him with several different places or different areas according to his needs, so that he can choose between several. Several customers are interested in letting the other party know the position they have chosen at the right time. More let him determine the correctness of his choice.

An important job in the preparation for the opening of shopping malls is to attract investment, but it is by no means just to attract investment. Investment promotion is only an important part of the preparation for opening. In the preparation for the opening of shopping malls, as important as attracting investment, there are market positioning, business planning, organizational construction, system construction, workflow design, employee recruitment and training, beautiful space environment, secondary business management, information system construction, corporate culture construction, corporate image promotion, marketing plan formulation, competitive strategy formulation and so on. We can imagine, if there is no clear business positioning, market positioning, product positioning, customer orientation, what goods do we know to recruit? What brand of goods are you looking for? What is the proportion structure of each category and variety? If there is no scientific store planning and reasonable product layout in the shopping mall, where are the brands and products we recruit? What is the relationship between varieties and brands in different floors and regions? Let's think again: without such a modern business management system, system and process design, how can we ensure the success of investment promotion, marketing, management, operation and service? Also, even if the investment is completed, how can the store be beautified? How to decorate the counter? How to display goods? Do you need training from grassroots salespeople to middle and senior management cadres? Is it necessary to formulate and implement the opening ceremony plan and promotion plan? ..... and so on, such a problem, not just a question of attracting investment!

Therefore, we say that the preparation for the opening of shopping malls is a systematic project, which must be comprehensively considered, designed, implemented and guaranteed. Therefore, to ensure the successful investment and opening of a shopping mall, we must do the following:

1. Conduct sufficient market research, accurate market positioning and reasonable store layout;

2. Establish modern enterprise organization system, management system, system and process system;

3. Establish a well-trained, well-defined management team and grass-roots staff with modern enterprise management awareness and service awareness;

4. Successfully recruited a number of brands and commodities that conform to business orientation, market orientation and customer orientation;

5. Strictly carry out the design, decoration and commodity display of brand counters, create a rich and modern store atmosphere, and beautify the internal space environment and external business environment of the store;

6. Establish a set of commercial POS and MIS systems suitable for modern business management, modern business marketing and modern business services;

7. Establish a set of modern business culture system and marketing system, and formulate phased series marketing promotion strategies and opening promotion plans.

Only in this way can we truly realize the success of investment promotion and opening of shopping malls and truly ensure the future operation, management and service of shopping malls.

2022 Commercial Street Investment Summary Model essay 3

Merchants Department of Shangbai Shopping and Leisure Plaza was established in mid-July, 20xx, and was built by Shangbai developers. It belongs to the preparatory office of hundreds of management companies. At present, there are 3 staff members, manager of investment promotion department 1, and 2 investment promotion supervisors. Since the establishment of China Merchants, under the leadership of the company and the Economic Management Office, the following work has been mainly carried out:

Preparations for investment promotion:

1, deeply understand the property structure and analyze the current market situation.

2. Conduct market research on Shangqiu local retail market.

3. According to the market adjustment, the main format of this project is positioned as this property.

4. Fully analyzed the property structure and market demand, and established the shopping center format of the main project in the form of selling goods.

5. According to the distribution and regional division of the main business of the project. Established the configuration of the head office plus famous brand stores.

6. According to the positioning of project format and industry configuration, two sets of investment framework clauses have been formulated.

Work at this stage:

In August, the Investment Promotion Department started substantive work according to the terms of the investment promotion framework formulated by the general manager's office of the company. Under the leadership of the preparatory center, the owner approved the terms of the framework. Hold the first symposium on the investment promotion of the owners, and the personnel of the investment promotion department are responsible for the meeting notice and on-site continuous maintenance. The opinions and suggestions of the owners on investment promotion have been effectively collected and answered, which enabled the first owners' investment promotion meeting to be held smoothly and completed the signing and approval of the terms of this framework by the participating owners. At present, the signing rate is above 70%, and the follow-up supplementary signing work is being actively and orderly carried out, laying a good foundation for attracting investment in the future.

In mid-August, the preparatory work for the management company was fully implemented, and the job responsibilities and investment promotion process of the investment promotion department were formulated and improved. By formulating job responsibilities and investment promotion process, the investment promotion site was deployed. Using the existing human resources to carry out on-site investment reception, in addition to completing the daily work arranged by the leaders of the preparatory center. The Ministry of Investment Promotion actively carries out the information collection of investment promotion objectives of the main stores in the central shopping mall. According to the collected information, quickly analyze and digest, lock the target and carry out the first outreach work. The target areas are Gai Shengxiang, a city around Shangqiu, and Xianshuai Department Store, a subsidiary of Yong Cheng Yongmei Group. Focus on attracting investment in Xuzhou.

According to First Outreach Investment, the unit that intends to cooperate with this project is a new one in Xuzhou. Through the communication with its development department, I learned that it has plans to expand in Shangqiu. On August 15, the manager of Xuzhou Xinyijia Development Department went to the property field for the first time, visited the property on the spot, took photos, and put forward suggestions and required property standards to the company leaders.

In mid-August, according to the communication between Xuzhou Xinyijia and Shandong Ginza, the person in charge of the company and the main person in charge of the owner of the central shopping mall launched the first round of negotiations on the above two companies. And made an on-the-spot investigation and understanding of its main format and operation. The expansion of Xuzhou Xinyijia Head Office is mainly based on hypermarkets, and the business area is required to be below 1 1,000 square meters. The property is planned to rent the first floor of Atrium Street and the first and second floors of Central Shopping Mall, and it is suggested that the company conduct multi-format combination. The expansion plan of Ginza Head Office is based on the complex format of supermarkets and department stores, with a business area of1-20,000 square meters. It intends to lease the whole project, but it raises two questions: 1, decoration cost150,000, 2, small business owners. The company listed Ginza as the first goal and Xinyijia as the second goal.

In August, according to the current situation and requirements of the general manager's office that the investment target of the main store is unclear and the investment target resources are scarce, the investment promotion department actively inquired about the large retailers in the surrounding cities of Shangqiu through the Internet, and extensively collected their annual expansion plans and store opening information, so as to reserve merchant resources for the next investment promotion work and provide convenience for the investment promotion of the main store. Combined with the investment promotion work, it is found that the investment promotion of this project has the following characteristics:

First, define the target customers.

The first is to determine the main store, which has four main functions:

First, it helps to stabilize the operation of the whole project. The head office occupies about half of the business area of the whole project and its influence can be imagined. A well-known main store with a good performance record can make the project more stable and conducive to the sustainable development of the project.

Second, the presence of well-known main stores can attract investors' attention, stimulate the sales of unsold shops and attract investment from small and medium-sized shops.

Third, the main stores have their own loyal consumer groups, which can help the project play a greater role on the basis of maintaining a certain passenger flow in future operations;

Fourth, the presence of main stores can affect the rent level of small and medium-sized stores, improve the overall rent performance of the project and lay the foundation for the next project.

Secondly, after determining the main stores, determine the groups of small and medium-sized stores. Its function is to design and recruit small and medium-sized shops according to the combination of commercial formats to meet the shopping or consumption needs of different levels and different consumer groups in the project business circle.

Second, the rent is high and low, and the lease period is different.

The head office has a large investment and a long payback period. The lease period usually takes eight or ten years, and some of them are as long as fifteen or twenty years. Its rent is much cheaper. Generally speaking, from the fourth year, the rent began to increase by 3%~ 10%. There are many small owners in this property, and the cultural and economic strength of the owners is not uniform, which makes it more difficult for the head office to attract investment, but the successful operation of the head office is ultimately conducive to the sustainable development of the project. The lease period of small and medium-sized stores is generally about 3 years, and the rent is relatively high. Generally, the rent will rise from the third year. However, inviting investment in blocks is a long-term and sustainable work, which requires higher management level and economic strength of management companies. At this stage, the company does not have such management strength and energy, and it is impossible to bear it for a long time. Maybe the situation before Bandung will appear again.

Third, the investment time is long.

It takes a relatively long time for real estate enterprises to attract investment. From the establishment of commercial portfolio to the overall operation of the project, it can be divided into two stages: main stores and small and medium-sized stores. Because the main store determines the success or failure of the project, we must first determine the main store, and re-plan the layout of commercial formats and transform commercial facilities according to its requirements, but it takes a long time to attract investment; Small and medium-sized shops have little requirements for the transformation of commercial facilities after the establishment, so the investment promotion of small and medium-sized shops can be formally carried out after the main shops are determined. Of course, the project can register all kinds of small and medium-sized shops for investment consultation during the investment promotion period of the main shops.

Fourth, it is difficult to attract investment.

The main reasons for the difficulty in attracting investment are as follows:

1. The project has been completed, and the main store is not satisfied with the existing area and situation of the central shopping mall of the project, and the cost of later renovation is high.

Second, the renovation cycle from project negotiation to main business is long, which affects the settlement of small and medium-sized shops.

Third, the investment promotion progress of functional divisions affects the decision-making of various stores. According to the reasonable functional zoning plan, entering the corresponding stores or service organizations smoothly can make the operation of various stores interactive, which is of great help to the project and the operation of each store. However, once a certain type of store or service organization can't recruit people, the service function of the whole project may not be ideal, especially when all kinds of attractive main boutiques, restaurants or well-known specialty stores in similar stores can't recruit people, which will affect the overall operation.

Fourthly, the low publicity cost of the project leads to the low popularity of the project in the business circle, and the inexperience of the management company leads to the difficulty of attracting investment.

5. For the projects that are difficult to attract investment from the main stores, the best opportunity for attracting investment has passed, and it is necessary to conduct all-round investment as soon as possible.

Fifth, the technical requirements for investment promotion are high.

The high-tech requirements for attracting investment are mainly manifested in four aspects:

First of all, investors need to have rich knowledge of retail services. Merchants must be familiar with the categories and characteristics of goods or services, the principles of combination of goods or services, prices, product lines, real estate development, property management and other related basic knowledge; Master some basic principles of marketing, economics and management; Understand the laws and regulations related to leasing, consumption, products and sales.

Second, investment promotion personnel should have strong investment promotion skills and negotiation ability. Because it is difficult to attract investment, some skills need to be used in the process of attracting investment, such as creating a hot situation in which many companies are stationed in some positions and so on. In the early stage of investment promotion, the investment promotion work of main stores was extremely difficult. After understanding the investment objectives, formulate the conditions and negotiation strategies to attract them to settle in, and strive to negotiate intentions and conditions with different main stores at the same time.

Third, we must have strong evaluation ability. The evaluation of tenants includes financial strength, business performance, business characteristics, registered capital, management ability of management, turnover and its growth rate, financial status, willingness to cooperate and other items, and is quantitatively evaluated according to certain standards to provide scientific data and reports for tenants' choice and decision.

Fourth, a reasonable investment promotion strategy is needed. The quality of investment promotion will affect the capital budget and investment promotion effect. Investment promotion strategy should meet the requirements of investment promotion planning, and formulate and implement investment promotion strategy around the market positioning, functional positioning and highlight design of the project to ensure less investment and high efficiency.