How to drain the community operation?

To do the drainage link, we must first understand what the flow is. In the community/community environment, user traffic can be understood as the number of people nearby based on geographical location. Then, as the head of the team, the more accurate the users you cover, the greater the possibility of your transaction. If there is no basic number of users, that is, your group is small, basically your transaction volume will not be very large, so the first thing to do in group buying is to have your own user traffic first. In fact, many group owners may have their own user traffic at the beginning. For example, they have lived in this community for a long time, or have opened stores before, or there are many people in this community. It is relatively easy for such group owners to start their first group buying community. Here, such a group leader can actually simply listen to the drainage part. We mainly aim at group owners who don't have much user traffic base at present to guide everyone. I can't say that all drainage methods are available, and I can't say that they are all suitable for you, but here I will provide you with some ideas and explorations. Many times, there are thousands of methods, and it is very important to find the one that suits you. Many people have their own advantages. Some people like to chat with others offline, and this street stall may be suitable for her drainage. Others are suitable for online communication, so some regional drainage methods can be adopted online, such as neighbors joining the group, neighbors' friends joining the group to give gifts and so on. Others like to be straightforward. You can design a set of leaflets to scan each community directly, and even send out small cards and business cards. As for those who are good at communication and marketing, they can also directly unite with nearby businesses to make Yi Labao at the gate of shops with large traffic, or buy and send things with small cards for the first time. No matter what method you use, the more friends you have in your circle of friends, the more users you have, and the greater the transaction probability. So drainage doesn't mean that you don't need it when your people arrive, but you should continue to do it for a long time. Sometimes there are many parents who take their children to special classes near their own communities and even some interest classes in their own communities. At this time, you can definitely take the initiative to add friends' time. Taking drainage as a task or ability for a long time can not only improve your personal ability, but also let you know more neighbors and friends. Being a team leader is not only about buying new retail in the community, but also socializing. Let your neighbors like you, need you and get to know you, which is more important than what you sell. What should I do after joining the group? How to speak? Many heads of delegations must be very shy at first, because after all, when talking to strangers, they will have a feeling of not knowing how to speak and being embarrassed to speak. But in fact, as far as my own promotion experience is concerned, it is really a sentence: everything is difficult at the beginning. The first sentence at the beginning and taking the first step are the most difficult, and people often dare not continue because of others' rejection. This is often the time to test you. When you stick to it and recommend your own 10 and 20-person group buying platforms, you will feel that this is no big deal, then the post-50s and 100 will become more and more skilled and faster. It's important to open yourself up and take the first step! I met a very shy head of delegation. He used to stay at home with his baby and not talk to others. He and the baby almost live in a small circle and have no social interaction. But I will encourage her to come out. She also recognized this platform and felt that she wanted to try a new life. After doing a group purchase, she obviously found herself much more confident. Many neighbors often came to their house to get things, so they had to exchange greetings. After that, she has become a well-known person in charge of the neighborhood and a very famous mother in the nearby community circle. For the change of her life, not only herself, but also her children, who have become more and more lively from the beginning and have more and more good friends around her. Later, she thanked me and said that doing this business really changed her and her children's lives. Because I opened myself up, I gained more friends and more happiness. As a community, you often make friends. When you speak, please remember this sentence and treat each other sincerely, and they will definitely repay you sincerely. Commonly used bait When we do drainage activities, we often use some gifts and gifts, which are divided into several categories, such as discounts, coupons, small gifts, and even some small courses, physical cards and so on. Next, I will tell you a few drainage methods that may be suitable for your performance at present. Commonly used activities are 1 and offline. How to use several methods we can use offline, active and passive: passive methods include: linking with merchants. For example, if there are some businesses around you who are familiar with their business, you can talk to them, such as setting up a Yi Labao, or asking them to help you build a group, and give them 1 yuan or a person how much money, so that they can help you pull. If the other party doesn't agree, you can also put some small cards at the cashier's desk and send one to the other party when a customer pays the bill. With this card, you can ask for a small gift. Of course, the card and Yi Labao design must indicate in which community you made the group purchase, so that the people added are very accurate intended users. The way to actively add people is to distribute leaflets. If the community is big enough, you can sweep the building and school gate after school. These are all important places worth sending. People nearby often gather in these places, especially when waiting for children, so you can have a chat. It should be noted here that it is best not to chat too suddenly, and it is more appropriate to be recommended by neighbors in the community to others for group purchase. There are also ways to actively add people, such as setting up stalls in places where residents in some communities gather. Is the stall economy on fire now? This is actually the best time to set up a stall. Find a good position, bring your own baby and exercise together. Great. Then, you should pay attention to what you sell. Don't sell everything. You must use your own group purchase to find something that people like, so that they can have a look. The flowers bought before are very suitable, and of course they can be spread out. Gadgets that flash at night are also very popular with mothers. 2, online mode, how to use online there are several ways 1, after adding your neighbor, you can greet each other first. If you add offline, you should first look at each other's circle of friends, comment and praise each other as much as possible, talk to each other about some activities in the nearby area or some situations in the community, praise each other as close as possible without leaving a trace, and even ask each other to help you answer some small questions, so that you can chat with each other. If you are familiar with it for a while, you can start the other party to help you pull your neighbors into the group. The main point here is that each community actually has several key node figures, some are community square dance leaders, such as avant-garde square dance leaders; Some are heads of community neighborhood committees, some are heads of residential buildings or some business owners. Such people must be our first choice. Chatting with them and getting on well with them can help your neighbors join the group and get twice the result with half the effort. 2. What's more, it attracts its own traffic from other people's groups. For example, you often go to some businesses around you for dinner or consumption. They generally have a customer base, even some property groups and interest classes, such as fitness clubs and leisure places around me. There are almost hundreds of consultants near the community. These are the key nodes we are talking about. Finding them and asking them to recommend them will be very effective. Send a circle, or send a group, and the group will be full at once. After all, people who have met will have a deep sense of trust and it is easier to make a deal. Pay attention when publishing, remember not to say that you are a group buyer at the beginning, but that you are a group buyer, with more spikes and more surprises and benefits, so it will be better to attract the other party to join the group! At the same time, when we are in some group buying activities, the cost performance is very cost-effective. We can post a message in the property group or the group where advertising is forbidden: This product is cheap and delicious, I will eat it myself, and then I can give it away for free, because I want to join the group with everyone, and if I am interested, I will add a small red envelope and send my own group QR code or my own QR code, which will also attract people to join the group quickly. 3. Some small methods that are often used include three neighbors joining the group, giving samples or giving small gifts. This method is suitable for doing it once every half month or so, and can add several users. I have provided some free membership cards for movies and TV programs on the whole network before, which has won the favor of many users. Both online and offline, users can teach each other and promote mutual trust when they don't know how to use it. To sum up, you must remember 1 for online methods, and try to pull the group according to the resources around you. 2. You must have a certain sense of trust or media, such as what building you live in, where you used to be, or where you often go, so that users will feel cordial and trust and your transactions will be smoother. 3, online recommendation is a good way to use, don't be stingy with small red envelopes!