What is public opinion monitoring and its significance?

Public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology. Through the automatic crawling, automatic classification and clustering, topic detection, and topic focus of massive information on the Internet, the information needs of users such as network public opinion monitoring and news topic tracking are realized, and analysis results such as briefings, reports, charts and so on are formed, so that customers can fully grasp the ideological trends of the masses, make correct public opinion guidance, and provide analytical basis.

The Significance of public opinion monitoring

When a public crisis breaks out, it's like hitting water with a stone, and the relevant information spreads quickly in a short time, causing widespread concern among the masses. Some irrational comments, gossip or negative reports often arouse people's general sense of crisis to a certain extent, and even affect people's trust in the party and government, and affect consumers' recognition of a certain corporate brand. If correct measures are not taken in time for analysis and response, incalculable consequences will be caused. Therefore, it is very important for relevant departments and enterprises to pay attention to sensitive public opinion in the industry. At present, the public opinion monitoring and management of most departments and enterprises mainly rely on manpower. In this way, the departments and personnel responsible for the task of network public opinion monitoring are under great pressure. Artificial public opinion monitoring will encounter many problems,

For example: 1, the public opinion collection is incomplete.

2, public opinion is not found in time.

3. The analysis of public opinion is inaccurate.

4. Information utilization is inconvenient.

Therefore, the frequent public opinion information related to "I have a relationship" spread rapidly on the Internet, and some irrational and untrue information spread, causing bad social impact, or getting feedback from other departments, and even the leaders know it, but our staff in charge of public opinion monitoring did not know about it, and lost the opportunity to obtain and master the public opinion at the first time, and then deal with it in time; After the public opinion incident, we also lack effective public opinion analysis methods, which can not provide qualitative and quantitative data for public opinion analysis and judgment; At present, the collection and reporting of public opinion information depends entirely on manpower, which is time-consuming and laborious, and the effect is not good. It cannot provide more useful public opinion statistical analysis data and provide decision-making assistance for leaders.

Public opinion monitoring's role in the financial industry

The basis of financial operation is credit and expectation, which makes it more susceptible to social credit and expected public opinion. From the risk events and reputation risks of a single financial institution to the global financial crisis and systemic financial risks, as well as investment and consumption expectations, inflation expectations, the operation of systemic financial institutions, the formulation and implementation of national monetary policies, and the effect of financial supervision policies are all affected by public opinion. From many cases, we can find that if we can't pay attention to and deal with the micro-credit crisis in time, it may lead to financial crisis. Monitoring financial public opinion can grasp the rhythm of expected management and reduce and avoid the outbreak and evolution of financial public opinion crisis.

Therefore, under the new situation of the Internet, in the face of such troubles, it is necessary to monitor, collect and judge online public opinion in time, guide the trend of public opinion and resolve crisis public opinion with the help of Internet public opinion monitoring tools. Track the development of the situation, inform the relevant departments in time, deal with it quickly, turn passive into active, and make online public opinion an important basis for leaders and relevant departments to make decisions. Use the platform of public opinion monitoring system, cooperate with the corresponding public opinion working mechanism, listen to people's voices and accept their opinions and suggestions. Establish the consciousness of consciously accepting the supervision of the masses.