520 special event planning scheme

In order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance according to the specific situation. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. How should the activity plan be made? The following is the planning scheme of 520 special shows (7 selected) compiled by me, which is for reference only and I hope it will help you.

520 Special Event Planning Scheme 1 I. Background Analysis

May 20, abbreviated as 520, homophonic means I love you. As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. Shuang Hu 520 is the promotion of the theme of "Love Home", and it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in this year?

Shuanghu Furniture Famous Products 20XX Love Theme Promotion

Third, the theme hype.

Which bed do you sleep in this year's 520? Theme hype promotion table stage time project

In the first stage, 5. 10 throws questions online and offline, causing public opinion hotspots. In the second stage, 5. 13-5. 16, the problem was hyped and the problem was directed in a positive direction. In the third stage, 5. 16-5.20 introduces the double lake, describing the function of the double lake bed, the benefits to sleep and so on. The fourth stage, 5.20, is for discussion.

Four. I-word duration

20xx.5. 17-5.20 (Saturday to Tuesday)

Verb (abbreviation of verb) activity content

project

Operation mode

Activity content

After taking photos at the event site, scan the QR code to participate in the ipad mini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipad mini 1, second prize: ipod nano 5, and third prize: Polaroid camera 10. After buying Shuang Hu products at will during the activity, you can participate in the Hummer wedding car lucky draw by filling in your personal information, wedding date and place.

One stop for the whole family

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time 5.65.65.85.105.10-5.125.125.17-5.20 5.30 The market center released the activity plan, and the company released the promotional materials template. All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores. Finalize the promotional materials for each region. The specialty stores produce promotional materials for external publicity. Activity execution. Activity evaluation submission.

Eight. Activity organization

The work function of the chief commander of the working group is 1. Responsible for the decision-making of this activity. 2. Responsible for the appointment and work distribution of the working group. 3. Responsible for government coordination. 1. Responsible for the approval of activity procedures. 2. Be responsible for the implementation and approval of the venue. 3.4. Responsible for the approval of floats, arches, floats and parades. Responsible for activity follow-up 1. Arrange the advertising cycle according to the advertising schedule. Make advertising materials according to the advertising design template. Supervise the release and implementation of advertisements. Arrange temporary promotion team and waist drum team 1. Responsible for promoting the implementation of products. Responsible for the statistics of unsalable products, which are on sale 1. Responsible for the pricing of activities. Responsible for activities.

Public relations section

Guangxuan group

Product group

sales team

Nine. bill of materials

Material list, DM sheet, special poster, special price tag lottery ticket, lottery box quantity, specification, completion time, remarks, responsible person

Shuanghu small dolls, special offers, signboards, inflatable tigers, placards, advertising shirts, X-shaped display stands, display board advertisements, promotional posters (outside the store) banners+vertical gifts in the building, gift stickers, small gifts, mineral water bottle stickers, outdoor paintings, handbags, and information desk gifts.

Ten, the store atmosphere layout

520 Special Event Planning Scheme 2 Activity Purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

520 Special Event Planning Scheme 3 I. Theme of the event

Your youth, my happiness.

Second, the purpose of the activity

1, add new customers through the beauty salon 520 Valentine's Day activities.

2. Consolidate the old customers of beauty salons

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

28th month of 20xx-May of 20xx.

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.

2. Customers who spend money in beauty salons can enjoy a 28% discount.

3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.

4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.

5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.

6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.

Popularization of intransitive verbs

1. Promotion time: 20xx years1October 20th-10/October 5th.

2. Publicity methods:

First, put two beauty salons in front of Yi Labao.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C. you can put up big posters nearby to promote the activities of beauty salons.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.

520 Special Event Planning Scheme 4 I. Purpose of Taobao Tmall 520 Activity

1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;

2. Increase the number of visits to Taobao stores to attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, Taobao Tmall 520 activity time

20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)

Third, Taobao Tmall 520 activity theme

I love you a little, enjoy the sweetness.

Fourth, Taobao Tmall 520 activity object

For female customers aged 20 to 30, and male users who want to express their feelings.

Verb (abbreviation of verb) Taobao Tmall 520 activity content

I love your heart and enjoy the sweet special exchange activities.

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Sixth, Taobao Tmall 520 campaign promotion

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

Seven, Taobao Tmall 520 pre-promotion work

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

520 Special Activity Planning Scheme 5 Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3 do a good job in customer relations (I transferred to this market in April)

Activity theme:

Welcome to May Day, Rong Sheng refrigerator discount.

Activity time:

20xx.4.24-25 (the actual operation effect is good, and it is extended to 4.27).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.

3, 22, check the inventory and site materials.

4. Refinement of unified rhetoric of activities: Kelon manufacturer "V". 1. Do promotional activities in advance, have special sales and give exquisite gifts.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.

Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).

Activity summary:

During the period of 1, 26 sets were sold, accounting for 4 1.2% of the 63 sets sold in that month. The main competitor sold 47 sets in that month.

2. Fully promote the May Day peak season, and 79 sets were sold in seven days.

3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)

5. Gained the trust of customers.

520 special activity planning scheme 6 activity flow:

First: the activity time is from xx to xx.

Second: registration time xx -xx. The contestants must be the brides of xx wedding photography. For customers who are interested in participating in this competition, after signing the entry form with our company. The wedding photos are carefully selected by the project personnel of our company as the participating photos, and customers can spontaneously draw lots to recommend their relatives and friends to vote online.

Third: From xx to xx, the most attractive bride will be selected according to netizens' votes, and the valid number of votes is not less than 100, which will be announced in XX. The results are posted on the website of this activity.

The jury made the final selection and selected the "most beautiful bride" with no less than 200 valid votes; A "most photogenic bride" with no less than150 valid votes; A "most fashionable bride" with no less than 100 valid votes. Five finalists. Several participation awards.

Fourth: xx winners will be awarded on xx day.

Award setting:

First, there are prizes for participating in the election

Monthly reward:

1, 12 Charming brides, one per month, won xx.

Annual awards:

1, the most beautiful bride 1. Get xx.

2, the most photogenic bride 1. Get xx.

3, the most personalized bride 1. Get xx.

4. Five finalists. Get xx.

5. Several participation awards. Get xx.

Second, there are prizes for voting.

Anyone who takes part in voting has a chance to win: Lucky Voter Award.

Three people a month, three lucky voters were randomly selected at the scene every month when awarding prizes, and a set of personal photos with the original price of xx yuan provided by xx wedding photography was obtained. Please fill in the above contact information truthfully. Every month, lucky voters will have a chance to win the lucky voter of the year award.

The annual prize is: xx.

Lucky experience photo:

1, shoot various models and send them to 15.

2. 15 video collection CD.

3. Exquisite 10 inch photo album, 15 volumes.

4.20-inch digital high-precision output framed photos.

5. Provide news of two awards: photo and makeup design. We will announce it through xx wedding photography website forum "The Most Beautiful Bride" and get in touch with the voters according to their telephone numbers.

Third, the evaluation award

Welcome to comment on the participating brides (such as comments in the forum area and other places). The bride selected by the organizer will have the opportunity to get:

Best comment award 3. Xx wedding photography original price xx yuan family photo set.

Award winning method:

1. The netizens of the most beautiful bride, the most photogenic bride, the most personalized bride, and the charming bride, as well as the winners of the lucky voting award and the best comment award, must be collected at the award site (in person only).

2. The rest of the winners will be collected by their ID cards or mobile phones, and the time and place of collection will be indicated when the winners are announced.

3. None of the above prizes can be exchanged for cash. If you don't spend it after the expiration date, it will be regarded as giving up the award.

Follow-up report:

1. The organizer will release dynamic news about the progress of the event at any time, such as voting status, character selection and other related contents.

2. As soon as possible, champions, party activities, acceptance speeches, etc. Will be published on the website of the most beautiful bride in xx wedding photography.

The final interpretation right of this activity belongs to xx wedding photography.

520 Special Event Planning Scheme 7 I. Details of the event

Target audience: unmarried men and women with high quality and high income.

Activity orientation: 520, online Valentine's Day.

Theme: 520- Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 men and 50 women, *** 100.

Activity time: 520 nights. 18:30 - 20:30

Venue: xx(xx Road, xx District)

Purpose of the activity: Render the atmosphere of 520, promote the sales of the company's products during Valentine's Day, and enhance brand affinity.

Second, the implementation plan

1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.

2. The personnel require a college degree or above, and the salary is more than 3,000 yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

III. Contents of activities

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. A pair of diamond rings that can win the live prize. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Site layout

Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.

Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Flowers: place lilies and orchids in a prominent position on the website.

Candle: put a candle on each table. Set off a romantic atmosphere.

Equipment required for activities

Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.