20 19 what is the development trend of Beijing commercial real estate market?

Recently, I came across an industry analysis article "Jones Lang LaSalle's latest white paper analyzes the investment opportunities that cannot be missed in the capital commercial real estate market". At present, the economy is facing uncertainty, and Beijing's commercial real estate investment market is still optimistic. Extract some contents for reference.

The white paper points out that under the background of the continuous accumulation of internal and external pressures, the slowdown of domestic economic growth, the increase of debt scale and the trade friction between China and the United States may endanger market stability, but at the same time, it also creates new opportunities for Beijing's commercial real estate market.

The demand for core assets is increasing.

Under the guidance of policies, the tight market environment on the supply side keeps pushing up the scarcity and value of core assets, so the holders of core assets lack the willingness to sell. Especially when the seller sells, the possibility of buying such assets again is extremely low, resulting in few core assets transactions in the market. According to the data in the white paper, the transaction of core assets only accounts for 13% of the total transaction volume in Beijing's bulk market in the past decade. Secondly, the long-term difference in price expectations between buyers and sellers is also an important factor limiting the transaction of core assets in Beijing. However, there are more items on the market recently, and some sellers hope to make a deal as soon as possible, and the price may be more flexible. More "reasonable" prices will help all parties to broaden the door of the core asset trading market and give investors more opportunities to participate.

Emerging regions show their potential and build market confidence.

The white paper points out that Beijing's emerging fields contain huge growth potential and investment opportunities. Driven by the policy, Wangjing and other regions have developed rapidly and matured, which makes the market full of confidence in other regions with policy support. As Beijing plans to give priority to the development of Tongzhou's sub-center and Lize Financial District, it is expected that these two areas will become the hottest investment growth points in Beijing in a short time. Making investment decisions in emerging regions is not only recognition of value growth, but also a vote of confidence in Beijing's potential.

Jones Lang LaSalle JLL's real estate partner is an online real estate rental platform. You can go to the website to search for details of popular business projects.