Longhu property Zhuhai branch

In recent years, more and more large-scale housing enterprises have participated in the investment and development of TOD projects. For example, Vanke, Longhu, Greenland and Greentown have TOD project layouts in Guangzhou, Shanghai, Hangzhou and Zhuhai. Investigating the reasons behind it is worthy of our deep thinking.

With the increasing shortage of urban land resources, under the overall arrangement of the State Council, the Ministry of Housing and Urban-Rural Development, the Ministry of Natural Resources and other departments, cities in China have successively issued TOD development policies based on rail transit construction. While improving the efficiency of land use, it also brings new opportunities for real estate developers to explore the market. Up to now, nearly half of the 40 cities that have opened rail transit in China have issued policies related to TOD development. Among them, Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and other cities are actively exploring the TOD development model of "track+property". On the basis of promoting intensive land use, we will further consider the planning integration around and along the line, reconstruct urban space and services, and implement the policies to the details.

For urban development, TOD can improve the traffic efficiency and land use efficiency of urban public travel and optimize the urban structure. For housing enterprises, the value growth of regional properties can be realized by tapping the commercial value of rail transit properties, and the project premium capacity can be enhanced. Then, through the income from commercial and land development along the line, it will feed back the construction of rail transit and build a virtuous circle of urban development. On the one hand, TOD projects are mainly located in first-and second-tier cities. In the context of scarce urban land resources, TOD development planning in specific urban areas can bring development resources to housing enterprises. On the other hand, TOD project has inherent advantages in location and function. The transportation supporting advantages of the plot above the subway can bring stronger premium capacity to the project.

Longhu can be described as a pioneer in the development of TOD by housing enterprises. As early as 2003, he began to try to explore the TOD model, and his representative work was Tianjie in Chongqing North City. For Longhu, its rich business experience has laid a good foundation for TOD project. By the end of 20 19, Longhu Commercial has opened 39 commercial projects, among which 26 Tianjie commercial projects, mainly TOD, have been opened, with an accumulated opening area of 4,065,438+2,000 square meters. Judging from the projects currently in reserve, it is estimated that there will be nearly 70 Longhu Tianjie projects by 2025, among which TOD projects based on rail transit nodes will account for a large proportion.

Today, the TOD model has been introduced to Longhu in Northeast China. As a fashionable business district adjacent to Tianjie, Yunli, Longhu, Shenyang has built Shenyang TOD flagship business cluster, and it is also the only TOD sales-oriented business in Longhu, Northeast China. Together with Shenyang Hunnan Tianjie, it presents the weather vane of commercial value from six dimensions: commercial center, political center, life center, hub center, trend center and cultural center!

Longhu Yunli, new city hall, subway, TOD-level Tianjie store, with a construction area of about 20 square meters, leads the city upward!