Property stairs advertising service

The owner of a residential area in Harbin took the property company to court, and the court ruled that the property company returned the billboard income of the owner's residential area10.2 million yuan. Billboards in residential areas can be seen everywhere, but most owners ignore the commercial interests behind them. How much is this income? Who should have it? Who took this cake? The reporter conducted an interview on this.

The reporter visited billboards everywhere in the community.

During the interview, the reporter found that at present, the setting and installation of residential billboards has developed into an industry. Advertising companies or media companies operate entrance and exit gate advertisements, outdoor billboards, elevator video advertisements, elevator billboards, etc. Advertising companies or media companies choose different grades of residential areas in a certain area, and install or play corresponding advertising content according to the number of residents and residents' income.

Under normal circumstances, when advertising companies or media companies enter residential areas to carry out business, they will communicate with residential property companies or industry committees to negotiate the location and corresponding prices of billboards. After the two parties reach an agreement, advertising companies or media companies will make various advertising services into videos or color pages, hang them on billboards, post them or play them on video players. Advertising companies or media companies will regularly send people to the community to change advertising content.

The owner questioned where the income from the billboard in the community went.

On August 9/kloc-0, the reporter visited a residential area on Jianshe East Road and interviewed the residents of 10 at random. They don't know the setting process and charges of billboards in the community. According to the reporter's observation, there are 23 billboards in the outdoor public area, 365 and 438+0 billboards in the elevator, and there are gate advertisements at the entrance and exit. Advertising covers a wide range, including shopping mall promotions, plastic surgery, real estate sales, bank financing and so on.

The reporter found that these large and small billboards belong to four different advertising companies, and there are advertisements from two advertising companies on an elevator. An advertising company staff member who came to change the advertising content told the reporter: "We come here to update the advertising content once a month. Like outdoor billboards, we pay 500 yuan fees to the property every year; There are fewer elevators, 200 yuan a year. "

The person in charge of the industry Committee of Wolong Guandi Community told reporters in an interview: "There are also many billboards in our community, which are everywhere in elevators, yards and gates, but we never know where the benefits of billboards go."

The reporter visited a number of communities, and the owners did not know the income of billboards in the communities.

Lawyers said that the income from the billboards in the community should be owned by all owners.

Who should the income from the billboard in the community belong to? The reporter consulted Luo, a lawyer of Henan Xianbang Law Firm.

"The income of residential billboards belongs to all owners, which is clearly stipulated in the Property Law." Luo told reporters that the public places, public facilities, stairwells, elevators, outdoor walls and green spaces in the residential building division belong to the owners. Therefore, the income of public areas belongs to all owners of the community, which should be shared and managed by the owners. Relevant laws and regulations clearly stipulate that the income from community advertising should be announced to the owners, and explain what purpose or destination the money will be used for.