community management

Beijing An Hui Li Nan Green Brand Community

An hui Li nan green brand community

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Discipline category: commissioned projects outside the hospital

Deadline: end of 2003

Person in charge: Cao Sui

Result form: report

order

Anhuinan community was separated from the original Anhuili community by the Asian Games Village Sub-district Office in February 2003.

The jurisdiction area is the east-west main road from beiyuan road in the east, Anli Road in the west, North Fourth Ring Road in the south and Anhuili Community Post Office to Asian Games Village Hospital in the north. The total area is 0. 16 square kilometers, including 38 178 square meters of green space. It has jurisdiction over 23 residential buildings, including 8 low-rise buildings and 20 high-rise buildings 15. There are 2980 households with more than 5000 people. There are 23 resident groups. The office space is 296 square meters, with 12 cultural and sports team and nearly 100 volunteers.

There are 56 social units in the area, the largest of which are China Hardware Mining Group and sinopec group, as well as middle schools, primary schools, kindergartens, theaters, banks, savings offices, pharmacies, shopping malls, various catering industries and cultural and entertainment places. The service facilities are complete and the residents' life is convenient.

The residential compound and overseas Chinese apartment in the community are inhabited by government and foreign dignitaries, with high management requirements, strict standards, large investment and strong rectification power, which has promoted the development and construction of other buildings. The residential environment is clean, the grass is lush, and the public security is good. The third district was rated as "capital-level civilized district", and the third and fourth districts were all rated as "capital-level civilized and safe district", "national excellent property management district" and "Beijing first-class greening advanced unit" by Beijing. In 2003, 20 buildings were rated as "civilized buildings" by sub-district offices, 13 families were rated as "learning families", 10 families were rated as "five good models", 104 families were rated as healthy families, and 1 households were rated as "green families" in Beijing. The community often receives visits and visits from leaders, experts and international friends from districts, cities and the whole country. He affirmed and appreciated the work and construction of the community.

The community positioned itself as a green brand and did a lot of work in the early stage. In June 2004, the overall design image scheme was completed and the brand project was started.

The first article An Hui Li Nan

Concept of Green Brand Community

Lin 'an community in Anhui is positioned as a green brand, and the concept of brand community is the guiding ideology of building a green community, and it is also the consciousness, concept and ideological principle that community residents and resident units must establish.

(A) the purpose of the brand community

Improve the quality of living environment

(B) brand community value

Advocating nature

Beyond the first category

(C) brand community concept

General rules don't hurt.

Pain is meaningless.

(D) Brand community construction policy

environmental protection

Saving resources

(E) Brand community fashion

A simple life

return to nature

(six) brand community precepts

Don't pollute the environment

Don't destroy nature

(VII) Brand community spirit

Heaven and man are one. /Man is an inseparable part of nature.

(VIII) Brand community slogan

Protecting nature means protecting yourself.

The second article An Hui Li Nan

Code of conduct for green brand community

Table: omitted

1. Ask where my home is, where I live in Anhuili South Community, which is my quiet corner of the harbor and where I live happily. There are many buildings here, beautiful flower beds here, handsome men here, beautiful women here, kind old people here, smart children here, and a United and peaceful collective here.

2. Ask me where my home is and where I live in Anhui South Community. South community and community are the cradle of my growth. There are my footprints in the community. The street lamps here are bright, the vegetation here is green, the villagers here, the brothers and sisters here, the residents here are diligent and studious, the people here know the law and abide by the law, and this is a collective fighting together.

3. Ask where my home is. My family lives in Anhuilinan Community, which is a civilized world with attractive charm. The sky is blue and the water is green, and there is no mess. Everyone here has difficulties to help. Here, the family is busy, the people's conscience is immortal, the operators here are prosperous, and everyone here loves the community, the community and the community.

The fourth article An Hui Li Nan

Index system of green environmental protection brand community

Anhui Lin 'an Green Brand Community Indicator System Center is designed around green environmental protection. It must meet the standards before 2007. Under the unified management of the community, who is responsible for the indicators will be implemented year after year, checked year after year and completed within a time limit.

Index System of Green Brand Community in Li Nan, Anhui Province

Table: omitted

The fifth article An Hui Li Nan

Construction planning of green environmental protection brand community

(2004——2008)

Brand community concept, code of conduct, index system and community logo constitute the brand community image scheme, and the design scheme is only the blueprint for building brand community buildings. If conditions are not created for hard construction, the design scheme will become a dead letter and will never become a reality. Therefore, it is necessary to make a brand community construction plan to build a brand community in an all-round way from 2004 to the eve of the 2008 Olympic Games.

I. Guiding ideology

Second, the brand goal

green community

(2) Healthy communities

Indoor, buildings, hospitals, communities, residential areas, spotless, all-weather health standards; 365 days of excellent hygiene.

(3) Environmental protection community

Third, the project planning

(A) brand design planning

(B) brand promotion planning

People, only talents are the real driving force to create history and the main force to create brand communities. Brand community image design

(3) environmental protection organization construction planning

1. Establish a green environmental management committee.

2. Establish a green building management team.

3. Establish a team of green volunteers.

4. Establish a green environmental protection association

(4) environmental protection publicity and education planning

The green brand community is also a learning community, focusing on learning environmental science knowledge.

1. Establish a team of teachers

2. Improve publicity facilities

3. Enrich the content of environmental education

(v) Planning of environmental protection activities

An action is better than a plan, and the environmental protection community focuses on activities. Seven activities are carried out every year.

1. Recommend green food activities

2. Environmental protection product recommendation activities

3. Carry out resource conservation activities

4. Carry out environmental protection consumption activities

5. Carry out environmental sanitation activities

6. Carry out community environmental inspection activities

7. Carry out community environmental protection activities.

(vi) Green environmental management planning

1. Green space management

2. Health management

3. Regional capacity management

4. Environmental protection management

5. Environmental management

Fourth, the job requirements

In order to implement the brand community image design scheme and community image construction plan, the following requirements are put forward.

(A) to have a new way of thinking and working.

(2) clear-headed, resolute measures.

Community party committees and neighborhood committees, and even every resident must achieve "six understandings."

First, understand the design objectives.

Second, understand the reality.

Third, understand the gap. Causality diagram analysis can be used.

Fourth, understand the conditions of the measures. In view of the various causes of the problems, we should take corresponding measures, including subjective and objective conditions, material measures and spiritual measures.

Fifth, understand the resource channels.

Sixth, understand the schedule responsibility.

(3) it is necessary to highlight the key points and take care of the general.

(4) Adhere to science, standardization and informatization.

(5) We should correctly treat the problems existing in the community system.

The first is the scientific principle.

The second is the principle of reality.

The third is the goal principle.

Chapter 6 An Hui Li Nan

General conception of green environmental protection brand community

There are 10 communities in the Asian Games Village Street, and the big brands are learning communities with * * * *. The first community image design Anhuili community concept and image index system in China is the * * * concept and image index system of 10 community. While building their own distinctive brands, each community should also give consideration to commonness and * * *. Therefore, the concept and index system of learning community in Anhuili must be implemented by all communities.

Table: omitted

Article 7 The Security Council Li Nan

General conception of green environmental protection brand community

There are 12 first-class indicators, 52 second-class indicators and 337 third-class indicators, covering all aspects of community construction. Some indicators are controllable by the community, while others are uncontrollable by the community. The responsible department for the implementation of controllable indicators is in the community, and the community with uncontrollable indicators should know and coordinate the relevant responsible units to solve them; Some indicators are a foregone conclusion (such as planning and construction), which the community should know; Some indicators are still changing, and the community should take advantage of the situation to benefit residents.

Index system of community organization image

Table: omitted

Index system of community environmental image

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Index system of community safety image

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Index system of community medical image

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Image index system of community health and epidemic prevention

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Index system of community service image

Table: omitted

Index system of community education image

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Index system of community cultural image

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Index system of community sports image

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Index system of community emergency image

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Image index system of community information management

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Index system of community * * * architectural image

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Source: Beijing Academy of Social Sciences.

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