How to do a good job in corporate culture construction

The construction of corporate culture refers to the process of the formation, shaping and dissemination of ideas related to corporate culture, and the word "construction" should be highlighted, and slogans should not be emphasized over implementation; Pay more attention to propaganda than execution. The construction of enterprise culture is based on planning and communication, which is a kind of planning and concept communication and a kind of pan-culture. So, how to build a corporate culture? The following are some suggestions on corporate culture and fitness that I have collected, hoping to help you!

How to do a good job in corporate culture construction: the deficiency of 1

First, the investment company lacks the value concept with personal characteristics and unique style. The development process of each branch is different, the composition of the enterprise is different, and the competitive pressure it faces is different. Their strategies to deal with the environment and ways to deal with internal conflicts will also have their own characteristics, and their values cannot be exactly the same. Therefore, the sub-culture of each subordinate company should not only be integrated into the parent culture of the Eighth Bureau Group, but also maintain the unified core concept, corporate identity and value orientation of the Eighth Bureau, and also have their own characteristics, highlight key points and present diversified cultural characteristics.

Second, in daily conversation, the author found that some employees have a certain understanding of corporate culture and can understand the significance of building corporate culture, but they still lack understanding of the development strategy, business projects and policies of investment companies, and their understanding of corporate culture concepts and values is very vague. In this way, many people have to equate cultural construction with cultural and recreational activities, because they don't know where the power of cultural construction should be, and the potential of culture to promote enterprise development has not been brought into play.

Third, the investment company carried out some cultural activities, which caused a temporary upsurge within the company. However, due to the company's lack of long-term planning and implementation rules for corporate culture construction, such cultural activities were only a flash in the pan and did not continue to be promoted.

To sum up, the main problem reflected by these phenomena is that corporate culture construction has not formed its own system. The company did not make a scientific evaluation of corporate culture construction, systematically and comprehensively study and diagnose the problems existing in corporate culture construction, and at the same time did not formulate the overall plan, outline and specific implementation measures for cultural construction, and lacked clear refinement and expression of other spiritual cultures.

Therefore, the cultural construction of an investment company should be based on the actual environment of the enterprise, proceed from the height of the company's development strategy, take this as the direction to guide the planning of the cultural system, treat the cultural construction of the enterprise from a strategic perspective, and incorporate it into the overall strategic planning of the enterprise to ensure that the cultural construction of the enterprise can meet the requirements of strategic development; At the same time, the construction of corporate culture is a long-term process, which can not be achieved by one or two studies and trainings. Investment companies must fully participate, make unremitting efforts, and constantly innovate their cognition and understanding of corporate culture concepts and values. According to the spirit of the 20 16 working meeting and the spirit of the "four improvements" speech put forward by Gao Bo, deputy general manager of our bureau at the 20 16 working meeting, it is imperative to improve the company's cultural support ability and carry out cultural construction.

Solution measures

The first is to carry out corporate culture practice activities.

Corporate culture practice activities mainly promote corporate culture through training, lectures, competitions and other forms, combined with necessary cultural facilities. Combined with the current actual situation, the specific measures that the investment company can take include:

(A) to strengthen corporate culture training. Through lectures, seminars, observation and discussion, the values pursued and advocated by the enterprise are infiltrated into every employee's mind. By repeatedly emphasizing, materializing the environment, setting an example, explaining the experience, etc., the behavior rules that should be paid attention to in the actual work of the company are emphatically discussed, and corporate culture is considered to be included in the compulsory subjects for cadres' further study and new employees' entry.

(two) to carry out corporate culture competition. For example, make full use of the company's anniversary, anniversary and other opportunities to carry out singing competitions, speech competitions, prize-winning essay competitions, blackboard newspaper competitions and so on. In this way, employees can tell people and things around them, collect and sort out remarkable, inspiring and touching experiences or stories, advocate learning, and make corporate culture friendly, concrete and case-based; At the same time, let employees combine their own personal experiences in the process of activities to deepen their understanding of corporate culture concepts and provide materials for building a material carrier of corporate culture.

Second, the physical carrier of corporate culture construction

In addition to colorful practical activities, the core connotation of corporate culture can also be intuitively displayed through tangible physical carriers: summing up the experience of corporate culture construction, and using excellent stories, essay works and cultural publicity materials collected from practical activities to promote employees' deep learning and promote the continuous development of corporate culture.

(1) In addition to websites, WeChat and Weibo, investment companies need to set up their own internal publications. Enterprise internal journals should also vigorously promote the company's corporate culture concept, publicize the model of practicing corporate culture, and make enterprise internal journals an important means to shape corporate culture, an important carrier to establish corporate brand image, and a bridge for interaction and communication between companies and employees.

(2) Organize special forces to compile corporate culture handbook. "corporate culture handbook" should explain and annotate the concept of corporate culture in detail, and attach cases and illustrations, which can be used as both a "display achievement" of corporate culture shaping and design and a blueprint for the implementation of corporate culture projects.

(3) Establish the infrastructure for corporate cultural activities. These facilities include exhibition rooms (cabinets), libraries (cabinets), posters, photos, sculptures, etc. , in order to fully display the company's development history and achievements, and promote the company's performance and management culture; Especially at the beginning of each year, the upsurge of learning corporate culture is set off in time to create a strong corporate culture atmosphere.

Three, improve the enterprise system and process specification

After carrying out corporate culture activities and establishing corporate culture carrier, the company must also combine corporate culture with corporate management to form a fixed management system and evaluation system, and truly integrate corporate culture into all aspects of enterprise construction and management.

(1) Optimize the enterprise evaluation system. Leaders should include the propaganda of cultural learning, the standardization of cultural facilities, the perfection of guarantee mechanism and the implementation of cultural behavior in the year-end assessment, and incorporate the construction of corporate culture into the annual target responsibility book; The assessment content needs to include the cognition of corporate culture concept, the study of cultural system such as employee code of conduct, and encourage subordinate project companies to declare advanced individuals, pass the assessment and publicly commend and reward them.

(2) Improve the enterprise management system. Comprehensively sort out the enterprise management rules and regulations, modify the terms that are incompatible and uncoordinated with the corporate culture concept, focus on the integration degree of corporate culture in the talent management and behavior management system, and require relevant functional departments to re-examine and evaluate their own departmental systems every year, modify the terms that are inconsistent with corporate values, inappropriate and difficult to implement, optimize processes and simplify procedures, and improve the implementation ability and efficiency of enterprises.

Fourth, advocate the corporate culture of leadership.

The construction of corporate culture is generally carried out from top to bottom. Whether an enterprise can successfully shape its own culture, the advocacy and decision-making of leaders often occupy the primary factor. Therefore, business leaders have an irreplaceable guiding and exemplary role in the formation and development of corporate culture. Whether leaders can take the lead in practicing corporate culture and gain the admiration and support of employees is directly related to the construction effect of corporate culture. Therefore, the executives of investment companies should set an example by themselves, so as to realize the thorough implementation of enterprise spirit and company philosophy.

(A) adhere to the "grassroots" activities. Leaders have dinner and chat with front-line employees, listen to their voices, communicate the situation and tasks to employees at the same time, timely, comprehensively and accurately convey the company's reform, development and management decisions to front-line employees, enhance their confidence in the company, and finally sort out materials, fully investigate, understand the underlying needs and help solve practical problems.

(2) Company leaders should insist on participating in recreational activities organized by the Party and the masses and trade unions, create more opportunities for communication with ordinary employees, and narrow the distance with ordinary employees. By guiding employees' thoughts and concepts, we can mobilize their enthusiasm to participate in the construction of corporate culture, ensure that all employees have clear ideas, and form an atmosphere of * * * building corporate culture within the company.

(3) A leader will hold a collective birthday party for employees who celebrate their birthdays in that month, and use their brains on the gifts given to employees every year to enhance freshness and attraction, form a blessing and gratitude environment, harmonize the relationship between senior leaders and ordinary employees, and deepen employees' sense of belonging and happiness.

Verb (abbreviation of verb) establishes the benchmark number of enterprise model.

Any enterprise will contain some unique and valuable cultural factors in the process of establishment and operation. For example, in practical work, some employees like learning very much, some employees are particularly frugal, and some employees are always willing to innovate. Confucius said, "See the sage Si Qi, if you don't see him, look inward", and the power of example is infinite. These typical figures play an irreplaceable role in the construction of corporate culture.

Therefore, "it is the responsibility of an expert to know people and be a governor." These typical figures need the insight and advocacy of investment company managers. Seize ordinary deeds, set a benchmark, call on companies to learn collectively, drive and influence people around them with the words and deeds of advanced figures, and form a learning atmosphere for advanced figures; At the same time, the company needs to give corresponding material and spiritual rewards to model figures to stimulate the learning motivation of other employees; Finally, investment companies need to collect, sort out, summarize and refine these stories into typical cultural cases, so as to make the corporate values and concept system concrete, vivid and vivid.

Six, cultivate the specialized backbone of cultural construction

Investment companies should pay attention to the introduction of employees with strong cultural propaganda ability when recruiting, and at the same time, they can train corporate culture construction talents by organizing expert lectures and holding "internal trainers" training courses. In order to provide organizational and talent protection for cultural construction, the investment company also needs to set up a leading group for cultural construction, and then independently set up its own news propaganda department to be responsible for the overall planning, coordination, management and supervision of cultural construction; The company should establish the cultural network of each project company, clarify the competent departments and leaders in charge of cultural construction, arrange full-time backbones to be responsible for contacting this work, and form a working pattern in which the competent cultural departments are responsible for organizing, functional departments are responsible for division of labor, and all company departments cooperate well.

Seven, to ensure the special investment in cultural construction.

Corporate culture is neither an illusory tower of seven treasures nor an empty check for grandstanding. It is rooted in employees and integrated into the thoughts, words and actions of all employees. For example, setting up corporate culture slogans in the corresponding position of the company not only takes energy and time, but also pays for the production of these slogans and plaques; For example, organizing cultural activities, beautifying the working environment and printing corporate culture handbook all require a certain amount of capital investment, and the manpower and material resources spent are also essential. These investments are strategic investments for the future of the enterprise. Therefore, investment companies should plan special funds for corporate culture construction, make a good budget at the beginning of each year, and ensure the orderly development of corporate culture construction in terms of funds.

In short, the cultural construction of investment companies not only needs the spirit of keeping pace with the times, but also needs the active cooperation of activity practice, material carrier, system support, leadership participation, example demonstration, talent organization and financial guarantee. Corporate culture construction is an important strategic resource for the survival and development of enterprises, and it is also an important content to improve the overall quality and core competitiveness of enterprises. As long as we master the advanced corporate culture, we can grasp the initiative of future enterprise construction. Investing in corporate culture requires every employee to take the enterprise as his own responsibility, integrate personal pursuit with corporate strategic goals, and realize the growth and progress of individuals and enterprises, enterprises and society.