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How to write the script of the company propaganda film? What do you need to write _ company promotional film shooting script

First of all, there are three differences between script and copywriting:

1, which are different in overview:

(1) Script overview: refers to the basic copy on which the script, movie, etc. are based. Or a basic copy of the manuscript. Or refers to the extension of the batch file, which is a program saved in plain text. Generally speaking, a computer script program is a combination of a series of operations that control the computer to perform operations, in which certain logic branches can be realized.

(2) Overview of copywriting: it originally refers to the table where books are placed, and later refers to the person who writes on the table. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words.

2, the role of the two is different:

(1) The role of the script: The script can be said to be the development outline of the story, which is used to determine the development direction of the story. Then determine the location and time of the story, who are the characters, their dialogues, actions, emotional changes and so on. These detailed tasks are clearly defined in the script.

(2) The role of copywriting: Copywriting is different from designers using pictures or other ways. It is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on.

3, the basic requirements of the two are different:

Basic requirements of (1) scripts: the syntax and structure are usually simple; Learning and using are usually relatively simple; It is usually easy to modify the "interpretation" of a program to a running mode without "compilation"; The development ability of the program is better than the running efficiency; Greatly improved the work efficiency of system administrators.

(2) Basic requirements of copywriting: Accurate specification is the most basic requirement in copywriting. Copywriting should be concise and clear in the use of written language. First of all, the essence of advertising products should be expressed in as few languages and words as possible, so as to achieve effective advertising information dissemination.

Copywriting is the whole idea of advertising. We should pay attention to the beauty, fluency and sweetness of advertising language, so as to make it easy to identify, remember and spread, thus highlighting the advertising positioning, expressing the advertising theme and advertising creativity well, and producing good advertising effects. At the same time, we should also avoid excessively pursuing the beauty of language phonology, ignoring the theme of advertisements, copying mechanically, far-fetched, and harming the meaning because of the text.

Second, the relationship between script and copy:

Simply put, the advertising script of film and television advertising includes lens description and creatively elaborated copy, which constitutes the advertising script. Advertising copy includes a lot. If it is a film and television advertisement, then the monologue read by the voice-over in the film and television advertisement is a copy.