Property manager management test center: risk prevention and control

In property management, risk prevention and control mainly includes the following points.

1. Make a reasonable management plan.

After determining the specific business items and contents, we must first formulate a business plan and get the approval of the entrusting party. Management plan is to turn the management behavior to be implemented into an economic and strategic action plan. Generally, when making a management plan, the following steps should be followed:

(1) market analysis. Including the analysis of the local and surrounding markets, it is necessary to investigate and analyze the local population, economic situation and development trend, employment and income, consumption level, industrial structure changes, interest rate level, etc.

(2) Traffic and public facilities survey. The focus is on the situation of public transportation and parking lots, possible changes in traffic layout, etc. Sometimes, the number of vehicles absorbed by the parking lot is an important factor that cannot be underestimated, whether for real consumers or potential consumers. The change of traffic layout can improve or worsen the original management mode of an area.

(3) Investigation on the relationship between supply and demand of similar properties. Focus on the analysis of supply and demand balance and rental and sale of similar properties. It is necessary to find comparable similar buildings for comparison, conduct a thorough investigation on the housing situation, rent situation, passenger flow situation, tenant composition and its changes, and reasonably determine the rental and sale price level.

(4) Consumer survey and analysis. Investigate the income level, consumption psychology and behavior habits of potential consumers (consumer price range, consumption place, consumption time and frequency, and who to spend with, etc.). ). On this basis, determine the main target consumer groups.

(5) Carry out strict economic argumentation. Comprehensively calculate the income and expenditure of the project operation cycle, and conduct serious feasibility demonstration and risk assessment.

(6) Set up a capable management team and determine reasonable business objectives.

2. Coordinate and handle the relations between all parties.

(1) Coordinate and handle the relationship with the owner. The management should fully communicate with the owners and make clear the real goals and intentions of the owners (rental rate, rent level, market positioning, brand goals, etc.). ), and clear their respective rights and responsibilities. Owner's goal is the basis of making business plans, and clear rights and responsibilities can ensure that business plans are not interfered by owners and promote the realization of business management goals.

(2) Coordinate and handle the relationship with tenants. First, the rights and obligations of the lessee should be clearly defined in the lease contract; Secondly, we should provide services to tenants in strict accordance with the contract, and often listen to the opinions of tenants, properly handle tenants' complaints, continuously improve service work, and create a good business environment for tenants as much as possible.

(3) Coordinate the relationship between the landlord and the tenant. There will be disharmony between the landlord and the tenant because either party breaches the contract. As the owner, it is common that the leased property is not delivered according to the lease agreement, or the attached conditions promised in the contract are not fulfilled; As a tenant, it is more common to default on rent, not use property facilities according to regulations, and operate in breach of contract. As a provider of on-site property management services, property service enterprises should establish a good three-way communication channel, coordinate and consolidate the relationship between the two parties from the perspective of fairness and overall situation, and constructively solve the contradiction between owners and tenants.

(4) Coordinate and handle the relationship with consumers. Property service enterprises should create a safe, convenient and comfortable consumption environment for consumers, urge businesses to respect and safeguard the basic rights and interests of consumers, properly handle disputes with consumers, and create a business environment of fair trade and civilized consumption.

(5) Coordinate and handle the relationship with the media. Correctly handling the relationship with the media and making use of everything possible to establish a positive image of property service enterprises are problems that should be paid attention to in property management. Property service enterprises should improve their sense of responsibility, legal awareness and authorization in communication with the media, educate employees to understand the nature of media work and social impact, and avoid media communication risk accidents. The property service enterprise should set up the following clauses: ① The general manager of the property service enterprise has the sole decision-making power in working contact and communication with various media; (2) If the project needs to be reported in newspapers, magazines, radio stations, television stations and other media, or if it participates in public relations activities and publishes job advertisements, it must obtain the consent of the property service enterprise in advance, otherwise it may not be carried out; (3) in the daily operation and management activities of the project, unified VIS design (including text, format, font, color, etc. ) shall be strictly implemented and shall not be changed at will.

3. Establish a risk prevention mechanism

In order to ensure that the reputation and economic interests of property service enterprises are not damaged, an early warning system should be implemented in the process of operation and management, that is, the balance point of income and expenditure should be calculated according to the income and expenditure plan and the actual financial operation. Once it is lower than the balance point, the enterprise will automatically enter the alert state. In the daily operation and management activities, when the financial situation is close to the warning line, the project leader shall submit an early warning report to the person in charge of the property service enterprise in time, including the prediction and analysis of the financial situation in advance, the measures and ideas on how to reverse the financial situation, and the support of the entrusting party and the property service enterprise. The person in charge of the property service enterprise and the person in charge of the project should pay close attention to the implementation of improvement measures to eliminate the losses in the bud.

4. Reasonable insurance and risk transfer

In property management activities, management risks exist all the time. In order to minimize the loss of enterprises after the arrival of risks, one of the proper ways is to carry out commercial insurance in reputable professional insurance institutions and transfer risks through insurance. Please refer to "Comprehensive Capability of Property Management" for the relevant knowledge of bidding of property service enterprises.

Review thinking questions

1. What is the concept of property management?

2. What are the three levels of property management and their relationships?

3. What is property asset management?

4. What are the connections and differences between asset management and traditional property management?

5. What are the business models of existing property service enterprises?

6. What relationships should property service enterprises handle when innovating business models?

7. What are the resources of the realty service enterprise?

8. What is the definition of property resources?

9. What are the principles for managing property resources?

10. What are the owners' resources and how to manage them?

1 1. What are the general risk management steps?

12. What are the risks of property management?

13. How to effectively control risks in property management?