Information of CITIC Real Estate Co., Ltd.

The logo of CITIC Club looks like a warm scene of "a family of three" living hand in hand happily. It also looks like a candle, representing light and warmth, which embodies the purpose of CITIC Club to "light up" financial life, open a smart future and light up a perfect life experience for its members. CITIC will play the slogan of "Smart Life", which has rich meanings. The word "Hui" itself contains the word "Feng", which gives CITIC Club members a good meaning of "bumper harvest" in life and wealth. Moreover, the sound of "Hui" is the same as that of "Hui", which shows that CITIC Club, as a high-end platform for gathering the wisdom of the industry, can enable its members to enjoy the information and resources between circles, gain the same value gain, and emphasize the wisdom and convenience of financial management life.

165438+1On the afternoon of October 25th, CITIC Real Estate Co., Ltd. held the "Launching Conference of CITIC Conference and Launching Ceremony of National Membership Recruitment" in Beijing Century Fortune Center, which announced the birth of the first membership card with financial function in the real estate industry, and also marked that CITIC Real Estate began to establish its customer-centered core competitive advantage after the first anniversary of brand release last year.

Dou Jianzhong, managing director and deputy general manager of CITIC Group, Zhang, director of business collaboration department of CITIC Group, Yao Ribo, president of CITIC Real Estate, Sun Deshun, vice president of CITIC Bank, Ji, general manager of CITIC Medical Health, deputy CEO of Xincheng Life Insurance, managing director of CITIC Securities, editor-in-chief of CITIC Publishing House, and Zhu Yiqun, general manager of CITIC Property, as well as the first batch of representatives of CITIC Blue Diamond Card members and cultural celebrities-international aromatherapy experts and columnists; Emotional expert and film critic Ceng Zihang; Best-selling author Su Qin; Ren Jin, chief designer of Chinese jewelry; Famous singer Zhou Yanhong; And drama director Li Bonan attended the event.

Relying on the financial background and cross-industry advantages of CITIC Group, we will build the first financial function membership card in the real estate industry.

Membership system is a means of customer relationship management to improve customer loyalty. However, due to the non-recurring consumption of real estate, the membership cards issued by developers for owners are often shelved and the utilization rate is extremely low. Compared with the retail industry, this feature of real estate consumption makes the membership card exist in name only. In order to solve the same problem in the management of this industry, CITIC Real Estate jointly issued the "CITIC Club Debit Card" with CITIC Bank at this conference, relying on the financial background of CITIC Group and its strong cross-industry advantages. This card has all the functions of a debit card.

Moreover, the diamond and blue diamond members of CITIC Club can directly enjoy the customer-specific value-added services of CITIC Bank, including airport VIP boarding service, 24-hour free VIP car rescue service, medical and health consulting service, platinum lawyer consulting service and so on. For the above services, CITIC Real Estate pays about10 million yuan every year.

The membership card of CITIC Club is not only a bank card with financial function, but also a package of value-added service systems such as hotels, tourism, publishing, insurance, wealth management and health industry under CITIC. At the press conference, CITIC Real Estate jointly issued a joint declaration with several brother companies such as CITIC Bank, CITIC Publishing Co., Ltd., CITIC Travel Corporation, CITIC Life Insurance, CITIC Fund, CITIC Securities, CITIC Medical and Health Industry, CITIC Property and so on, indicating that we should make full efforts to give full play to the complementary advantages of resources, aiming at "providing CITIC Club members with value-added services that will continue to surpass", and promised to provide them with cultural life, holiday life and care for their families. This means that members of CITIC Club can enjoy a series of value-added services, such as books of CITIC Publishing House, excellent travel services of CITIC Travel, life financial insurance of Xincheng Insurance, exclusive financial information of CITIC Securities, and CITIC health care services.

It is understood that CITIC Real Estate's high-profile recruitment ceremony for CITIC Club members is not groundless. There is a deeper strategic significance behind this move. After taking office as the head of CITIC Group, Chang stressed in many public occasions that the fundamental of enterprises is to create value for customers. The customer-centered development strategy of CITIC Group as a whole is also clearer.

Citic Group, known as China General Electric, spans many industries and has 65,438+04 listed companies. It is a large international multinational enterprise group. In the Fortune Global 500 ranking of 20 1 1, CITIC Group was selected again, ranking 220th. CITIC Group has formed many characteristics in the development of more than 30 years. The most prominent feature is that the degree of marketization is relatively high, and the fields are basically competitive, and they have been developing in competition, paying special attention to customers. After clarifying the customer-centric strategy again, CITIC Group set up a strategic coordination department to help subsidiaries realize resource sharing.

Eight Value-added Services of CITIC Club

"Light up the quality of life and protect the wealth of the house"

According to Ms. Yue, the person in charge of CITIC Club and general manager of CITIC Real Estate Brand Marketing Department, CITIC Club will gradually realize and improve its members' rights and interests in the future, and finally provide customers with eight series of value-added services in two categories: "quality life" and "house wealth".

The first category: lighting up quality life

1, cultural life-get high-end reading "letter guest" of members, enjoy book purchase discount and enjoy priority ticket purchase for internal books, performances and exhibitions.

2. Holiday life-the priority experience and additional purchase concessions, priority reservation rights or consumption concessions of CITIC hotels, hot springs, golf and other holiday products.

3. Love family life-member families will enjoy exclusive services, such as staying in value-added service packages and home care services.

4. Business life-Members who apply for a joint debit card will enjoy the exclusive business VIP service provided by CITIC Bank.

The second category: guarding housing wealth-four value-added services

5. Purchase discount-If you buy CITIC Real Estate again, you can enjoy an additional 1% purchase discount on the basis of public discount.

6. VIP financial management-designate special VIP channels and services to obtain information such as financial products.

7. Product experience-CITIC's housing finance products have the priority to experience before they are officially released.

8. Information platform-the owner regularly obtains the professional information of housing finance where the property is located.

China Zun, located in the center of plot Z 15 in the core area of Beijing CBD, faces the third phase of Beijing's tallest building, International Trade Center, with a planned height of 5 10/0m, and will be planned as the headquarters building of CITIC Group in the future. Construction will start around September 1 1. CITIC Real Estate is solely responsible for the planning, design and construction of the building.