Learn the tricks of the sales department and look at the house.

The essence of real estate marketing lies in the sales office. All marketers have experienced this space of several hundred square meters for thousands of times and spent all their time in it every day. They practiced various tactics thousands of times for this piece.

In fact, every region contains some secrets, strategies and skills, which are commonplace in the industry, but may be relatively new to property buyers.

There are some secrets I can share with you.

1. The video room in the sales office allows you to watch the 10 minute promo. The second is to introduce enterprises. The core is to let you relax and then let your guard down, because everyone will be ready to make millions of decisions in a strange place.

2. The sand table and the regional map seem to give you an overview of the project, but the purpose is to take the highlights of the project for granted, because for the first-hand house, the surrounding desolation is inevitable.

3. The model room and the model room are nothing more than a process of giving you an illusion and telling you what kind of life you can live with such intuitive stimulation. When people accept the language information sold for a long time, they will subconsciously feel disgusted, and people trust their eyes more than their ears.

4. If it is found that several suites in a house are obviously much more expensive than other floors, it means that the overall price of this project is expensive, and then in order to make the whole house look cost-effective, a small number of suites are abandoned for sale, which is particularly expensive, so as to cover the shipment of other houses.

5. If it is found that sales are particularly hard to promote a unit, it means that this unit is difficult to sell, and developers are likely to use the strategy of high commission to push sales recommendations.

6. Generally, there will be a discount for a project, and then the discount points will be distributed in all links. When the salesperson tells you that he wants to apply for extra discount from the leader, don't think that they are applying for it for you. They are just playing tricks to make you feel that buying a house is a good deal.

7. If the sales office has a display of refined decoration brands, scientific and technological systems and construction projects, this is undoubtedly an area that consumers do not understand, thus establishing an authoritative image and giving customers a sense of trust.

8. No matter whether the market is good or bad, developers will hire some people to be popular when the project opens, and then the process of choosing a house will be long and ritualized. The core purpose is to make you feel that it is not easy to buy this house, so that you can make a quick decision when you finally lock the house.

9. The tables in the negotiation area of the sales office generally use round tables, which is a way to close the distance between sales and customers. Sofas made are generally wide chairs, so that you won't be so easy to lean on. Salespeople and customers are constantly leaning forward to listen.

10, the general sales office will now be equipped with sales above 10, and the scene momentum will be second, so that there will be fewer houses allocated to each sale on average and the internal competition will be more intense.

1 1. Developers know how to use some details to prove that their products are excellent. For example, the property service of the sales office must be the best, but this has nothing to do with the real situation after the delivery.

12, the sales control table of the sales office, that is, the listing display board with red dots, 90% will optimize and post some reserved listings or listings that developers don't want to sell, and then take them out after this wave.

13. After figuring out your needs and budget, sales will basically only give you two or three houses of one apartment. This is not to say that there is no similar choice elsewhere, but to make a decision faster.

14. When the sales ask you how you know about our project, it's not that you care about this project, but how many points you need to give to the channel after you know the source of your customers. For example, if you are an intermediary, you should give money to the intermediary. For example, if you come to see an advertisement, you have to give money to the media, but the wool is on the sheep, so you know, in the face of such a problem, you'd better say that I'm just browsing, maybe you can get more discounts.

15, the opening of the first wave of projects is generally cheaper, and promoting opening sales is one of them. However, another important reason is that there will be many internal related households in the first wave, and it is also a face to give them a house with higher cost performance, but because of unified pricing, the pricing will be lower.

However, this does not mean that there will be a rapid price increase in the future. If developers are short of money or sell a lot of goods this year, the unit price increase will not be great. So it's best to ask when the next wave will start. If there is an opening plan in the short term, the customer's mentality can be slightly better.

I was thinking about some secrets in the sales office. Do you have anything to add? Say it in the comments.

Of course, on the other hand, if a developer can use all these strategies, at least it shows that he has a high degree of participation in this project, then the product is probably not too bad. The most terrible thing is that he doesn't care about anything and doesn't invest anything. You will be a little scared to give you such a product.

(The above answers were published on 20 17-02- 15. Please refer to the current actual purchase policy. )

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