Copywriter: Holding the salary of half a person, doing the work of three people.

(This article is about copywriters, and Great God is happy to watch it. )

Copywriting is actually quite special For many companies, especially micro and small companies or startups, he is a bit embarrassed. Sometimes, I find that no one wants to write a copy. I found that the company didn't have so much paperwork to write. But people must not be idle, so they began to arrange other jobs.

Writing an article is really the easiest thing in the world. I used to write with a pen, but now I can write with a keyboard. In other positions, one leader and two leaders, the copywriter means that the whole company is your leader.

A friend of mine always complains to me that a manuscript can come out in one morning from collecting materials to writing and typesetting, but it takes two days to actually send it out, and the meeting lasts for half a day, and the rest day can be modified indefinitely.

Designers should add this and finance should add that.

This must be removed, and so must that.

The boss wants to review, and the proprietress wants to review. ...

There are always only a few people in the company, and everyone has to jump out and make suggestions.

A tweet from the official WeChat account is made into a tens of billions of projects, just like you go to the bank to get 200 yuan, which sounds like you want to spit out millions for you.

After one person's "pointing", there are very few things that really belong to copywriting.

The most terrible thing is that the reading volume of the article is not ideal or can not achieve the effect, and all the pots can only be copied by one person.

A long time ago, I went to a company for an interview. Very impressive. That's a planning company. Generally speaking, my company is planning. At first, it was big. Tens of thousands of people cooperated with the government and conducted public relations with major institutions.

I asked about my work, and he said that a comprehensive plan should be made. A project should start from scratch, from one to two, from concept to landing.

It is necessary to arrange each link reasonably and control the budget to the greatest extent.

From the determination of the project, to the preparation of a complete planning case, to the landing of every detail, every advertisement, every tweet, H5 and poster, to the communication with third-party suppliers, budget negotiation, business negotiation, meeting arrangement and on-site control. ...

I asked him whether it was a team job or an individual job. His eyes lit up and told me that he would find me a designer.

I was shocked at that time. He posted it on the recruitment website, which is obviously just a copy.

After talking about salary, I talked about a circle of 6K-8K-8 K. (Of course, drawing cakes is a must. )

This is teamwork with half the salary of one person.

Later, of course, there was no later, but it impressed me deeply. It is common for two people to work in a startup company, and it is still relatively rare for one person to work as a team.

The road to copywriting is indeed getting narrower and narrower, and integrated planning seems to be the only way out.

With more and more media channels and faster pace, if a project wants to succeed quickly, it must apply templates. More and more people are selling routines, and it is more and more meaningless to do details. Except for companies that specialize in content, there are few copywriters now. You can't plan. Where should you go?

A good copywriter should naturally be able to master various styles of writing and adapt to various channels. But now the requirements for copywriting are not only content requirements, but also knowledge of marketing channels, self-media thinking, internet thinking, PPT, PS, video editing, poster design and so on. ...

The so-called omnipotent is a very sad thing, which is nothing more than picking up sesame seeds and losing watermelon. There will be a little bit of this and a little bit of that. In the end, even the guy who eats by himself will be forgotten. When I left my job, I looked confused. what can I do?

After thinking about it, I feel that I am not good at learning, and I should go to some training classes to improve myself. A bunch of copywriting online teaches you how to use routine copywriting to get conversion rate. What is the conversion rate of a product before and how much has it improved after his copywriting guidance? Look at you. Your heart is surging.

Hurry up and pay money to come in and study, only to find out later that people are posting articles in millions of tubari, while your articles are lying quietly in the number of hundreds of people, talking about the conversion rate.

But don't panic, it's not that bad. At least, you have as many companions as the waves in the sea. They swim in this boundless sea just like you.

Hang in there, we can go ashore.